The Official Media Kit of AK Kerani.

2. AK Kerani is a knit fashion company that sells high quality handmade
products to promote knitting as a therapeutic activity for those struggling with
anxiety and depression.
With this in mind, we actively work to dispel stigmas surrounding mental
illness by promoting open and honest dialogue around mental health. We
encourage our fans and followers to live up to their ideal selves, achieving a
healthy and productive mental state. We are committed to the sale of our
products in order to advocate for mental health awareness.
AK Kerani was founded in the memory of Atindra Kumar, a close mentor and
family member of the company’s CEO. As a successful businessman and
loving uncle, he found great purpose in the world despite his lifelong struggle
with mental illness. His adventurous spirit and kind heart will always serve as
an inspiration to keep the company growing and its mission alive.
Live Bold. Live Freely. Live Candid.
Mission

3. VP of Production
Daria Malone recently graduated from
Northwestern University with a B.A. in
Psychology and is passionate about
medicine and healthcare.
VP of Communications
Jenna Fraiser holds a degree in
journalism from Northwestern University
and hopes to spread AK Kerani’s mission
in order to form a more welcoming and
de-stigmatized society for all.
CEO/President
Fashion, Finance, Music and New York
City nearly sums up the package of
Danielle Kerani. Devoted to the pursuit
of universal mental health, she can’t wait
to take AK Kerani to new heights.
Head Designer
Many talents and passions drive Allison
Baskett to seek new inspiration and create
things no one has seen before. She hopes
to travel and capture it all in sketchbook.
College Relations
Sarah is currently a dual-degree student at
Northwestern University studying Viola
Performance and Psychology, and is
interested in the field of music therapy.

4. Audience
In a world where 1100 college students die from suicide each year
(activeminds.org), mental health is a pertinent issue. Today’s
impressionable young generation is faced with unreasonable pressures
from society concerning their job prospects, appearance and social
standards. A study in the journal of Psychological Medicine suggests that
stigma against mental illness prevents 75 percent of those needing help
from seeking it. One of the goals of AK Kerani is to encourage every
individual to engage in the pursuit of a healthy mental state and balanced
mind. However, studies have shown that young people ages 17-25 are
most susceptible to mental illness and severe symptoms in relation.
Facebook Followers 300-500
Twitter Followers 800-1000
Female 70%
17-24 74%
25-34 13%
35+ 13%
Live in Urban Area 83%

5. Partners
AK Kerani has built partnerships with several non-profit organizations in
order to have a more hands-on approach to social engagement. We have
supported campus events hosted by ActiveMinds, an organization that
focuses on raising mental health awareness among college students. We
have also collaborated with NoStigmas, a global non-profit movement that
promotes mental wellness, on a series of videos discussing the benefits of
arts therapy. AK Kerani has developed as a company through its
involvement with Northwestern University’s Global Engagement Summit,
which gives young social entrepreneurs the tools and mentors to grow. AK
continues to build its network of partners in order for its mission to have
the most impact.
Other
Affiliates:

6. Feedback
Thank you AK Kerani and all that you do to make beauty out of our
vulnerable thoughts. Please go to their page to find out more about the
mission of AK Kerani and their wonderful apparel!
- Sungsub Billy Choo , NU Listens
I just bought a scarf a couple of minutes after seeing a short video clip of
you speaking about your work - 1) because the products are beautiful and
2) because you are so sincere & passionate about it. I'm so impressed.
- Erin Hilgart
Read the article in the Daily and was immediately intrigued and impressed!
I am an SCS student and knitter/crocheter. I have been telling friends for a
while now how crafting can improve your mental health. Kudos for your
work!
- Carla Lockwood

7. Campaigns
AK Kerani releases periodic campaigns to engage fans through social
media. Our most successful campaign to date was the Fall 2013, "My Ideal
Campaign", which dramatically increased the company's presence on social
media while encouraging fans to think about the state of mind in which they
feel “ideal.” Participants filled in the blank of the statement “I’m Ideal
When…” and their sentence was superimposed on top of a relevant
photograph and shared on social media. Examples ranged from “I’m ideal
when fishing” to “I’m ideal when I open myself up to love.”
relax, socialize and get involved with the production of our handmade goods.
We also launched a mini-campaign for NEDAwareness Week in which we
marketed our infinity scarves while inspiring girls to focus on traits of theirs
that are “infinite” as opposed to the shape of their physical bodies. Examples
ranged from “Inspiration is Infinite” to “Storytelling is Infinite.”

8. Press
Brute Reason
The Daily Northwestern
The Fashion Potential
Hello Perfect
Northwestern Alumni
Magazine
Pretty Living PR
Pristine Finesse
Scarlet Heart
STITCH

9.
Contact
General Inquiries
info@akkerani.com
Media/Press
jennafrasier@akkerani.com
Products
dariamalone@akkerani.com
College Relations
sarahseo@akkerani.com