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Social Psychology
Stereotype 
• A stereotype assumes that all members of a 
group share some common feature 
• E.g. The two girl judge a book by it’s cover. 
They discriminate the poor man just by his 
look and attire.
Confirmation Bias 
• Paying attention only to information that 
supports our beliefs 
• Disregarding information that conflicts with our 
beliefs 
• E.g. The two girls tend to search for interpret or 
remember information that confirms their 
beliefs. They use the foul smell, disgusting look of 
the poor man as evidence to support their 
existing opinion.
Prosocial Behaviour 
• Altruistic Model – When behaviour are done 
for selfless reasons 
• E.g. The sandwich uncle and the rich man are 
altruistically prosocial. They feel empathy and 
concern for the poor. They help the poor by 
giving him money and food.
Observation Learning 
• Watching others (models) engage in 
behaviours and then repeating those actions 
• E.g. The two girls watches how the rich guy 
gave the money to the poor guy and 
encourage him to not give up on his life.
Motivation 
Intrinsic motivation 
•Taking a certain action for the sake of enjoyment 
•Leads us to be more fully engaged 
•Leads to greater curiosity and pleasure 
•E.g. The two girl are intrinsically motivated to help 
the poor man. The motivation comes from the 
pleasure they get from their section itself.
Group member 
• Teoh Sze Ming (0317838) 
• Wong Carol (0317742) 
• Ruben Hoo Kar Wai (0317850) 
• Tan Wei Zhen (0318560) 
• Temirlan Kusmanov (0316608)

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Social Psychology: Stereotypes, Biases and Prosocial Behaviour

  • 2.
  • 3. Stereotype • A stereotype assumes that all members of a group share some common feature • E.g. The two girl judge a book by it’s cover. They discriminate the poor man just by his look and attire.
  • 4.
  • 5. Confirmation Bias • Paying attention only to information that supports our beliefs • Disregarding information that conflicts with our beliefs • E.g. The two girls tend to search for interpret or remember information that confirms their beliefs. They use the foul smell, disgusting look of the poor man as evidence to support their existing opinion.
  • 6.
  • 7. Prosocial Behaviour • Altruistic Model – When behaviour are done for selfless reasons • E.g. The sandwich uncle and the rich man are altruistically prosocial. They feel empathy and concern for the poor. They help the poor by giving him money and food.
  • 8.
  • 9. Observation Learning • Watching others (models) engage in behaviours and then repeating those actions • E.g. The two girls watches how the rich guy gave the money to the poor guy and encourage him to not give up on his life.
  • 10.
  • 11. Motivation Intrinsic motivation •Taking a certain action for the sake of enjoyment •Leads us to be more fully engaged •Leads to greater curiosity and pleasure •E.g. The two girl are intrinsically motivated to help the poor man. The motivation comes from the pleasure they get from their section itself.
  • 12. Group member • Teoh Sze Ming (0317838) • Wong Carol (0317742) • Ruben Hoo Kar Wai (0317850) • Tan Wei Zhen (0318560) • Temirlan Kusmanov (0316608)