A2 media studies 30 second analysis of a music video. A2 media coursework.

1. JASON DERULO’S WANT
TO WANT ME 30 SECOND
ANALYSIS
By Issy Payne

2. In the first 30 seconds of Jason Derulo’s music video for his song
Want To Want Me there are 19 cuts. These cuts establish the
setting, cut to different angles and cut to different scenes. Through
out the 30 seconds, the shots cut on thought beats as they cut on
the beat of the music. Also, throughout the 30 seconds Jason is
sexualised as he is topless, presenting the classic style and
iconography of male pop artists music videos. Also, there are
multiple close ups, medium shots, wide shots and extreme shots
used to create the music video which cause Jason so seem more
dominant, leading him to be presented in a star image.

3. In this shot we are presented with a close up of a fan. This shot starts to establish the first
setting as the style of the fan informs me that the room is set in a building in which the
inhabitants are not very wealthy. The wall tells me that the room is very old conveying the
same representation as the fan.

4. This shot is a wide shot, which further establishes the setting. This shot instantly portrays
Andrew Goodwin’s music video convention, which states that the music video’s style and
iconography is related to the genre of the music. This song is under the genre of pop and
pop music video generally are associated as music video which tell the story behind the
song. The setting of this shot is narrative rather than performance, which is the sort of
style you would expect in a pop music video. We are also presented with Jason in bed with
the bed sheets, pillow covers and duvet that are the colour red. This suggest that the
theme of the song and the music video is about love.

5. In this shot we are presented with a further representation of the style and
iconography of pop music videos. The way that the telephone is on the floor like it has
been knocked off and the fact that in the corner of the screen you can see Jason’s leg
which is not covered by the duvet, suggests romance. It suggests romance as this shot
has been made to look like a shot from a movie in which the scene is a romantic
bedroom scene. This furthers the narrative of the music video an the stereotype of the
style you would associate with a music video of the genre of pop.

6. In this shot we are presented with a pink light shining on the bucket full of water.
This then associates this scene with the theme love and romance. From the colour of
the floor you can tell that this shot is set in a different location to the first three shots.
This makes the music video seem disjointed as it is not following continuity editing,
leading to the music video conforming to Carol Vernallis’s theory, which states that the
structure of the music video may appear disjointed.

7. This shot pans right to a birds eye shot of a woman wearing a revealing dress. The
way she is posed on the bed and the way she is dressed represents Andrew Goodwin’s
music video convention, which states that there is voyeurism in the video. In this shot
the lady is representing voyeurism as she is being sexualised to attract the male
audience. This shot portrays the diegesis very quickly.

8. In this shot both Jason and the lady are representing Goodwin’s convention about
voyeurism. This because Jason is shown with his top off, which appeals the female
audience and the lady is in sexual pose and his revealing a lot of skin. This therefore
appeals to the male audience. The pose that is presented in this shot portrays the
emotion of love. This is the classic theme in pop artists songs and this shot portrays
the classic style and iconography of male pop artists music videos.

9. In these medium close ups we are presented with voyeurism as Jason and the lady are
presented is a sexual way. This therefore attracts the male audience. The ale gaze
theory is used in these two shots as the camera is more focused on the lady than
Jason Derulo, creating a male gaze in the music video. This causes the lady to be seen
as a sexual object.

10. In this shot we are presented with a star image as Jason is presented in this shot
looking down at the lady, portraying him as having more power than the lady. This
shows that he is the most important person in the scene, creating a star image.
Voyeurism is also used in this shot at Jason is sexualised and Goodwin’s convention
about numerous medium shots and close ups of the artist is also portrayed in this
shot.

11. Voyeurism is further explored in this shot. Jason is also presented in a star image in
this shot as he is seen as the more dominant person in the music video, making him
seem more important.

12. In this close up the camera is looking up at Jason, causing the star image to be created
in this shot as we are forced to look up to him making him seem more powerful than
us. Throughout this music video so far including this shot we are presented with a
couple who are in love, which relates to the title of the song, Want To Want Me.

13. In the ground level wide shot voyeurism is explored as both people are sexualised. The
stereotype of men being more dominant than women is also explored in this shot.

14. This shot is a completely different setting to the other shots, causing it to stand out
and interrupt the music video. This conforms to Goodwin’s convention about the music
video may break continuity editing and may be disjointed.

15. In this medium shot we are presented with a star image as Jason is own his own in
this shot and from the angle and the direction of the camera we are forced to look
directly at Jason. We are also presented with the stereotype iconography for male pop
artists music videos, which is that they are presented topless. This means that the
female audience attracted to the music video.

16. In this birds eye shot we are
presented with voyeurism as both
Jason and the lady are presented in
sexual poses.
In this shot the camera pans left to
another shot of Jason, further his star
image as another medium shot is used
to show him as the star of the music
video. Also, this shot illustrates the
lyrics as he sings “it's too hard to sleep,
I got the sheets on the floor,
nothing on me.” These lyrics are
illustrated as Jason has hardly any of
his duvet on him and is awake. The
line “it’s a hundred degrees” is
illustrated as a fan is blowing on
Jason.

17. Voyeurism s further explored in this
shot due to the sexual poses both Jason
and the lady are posing in. Also the
classic iconography of women in male
pop artists music video are being in
revealing clothing is portrayed in this
shot.
Once again the star image is presented in
this shot. In this shot performance is
mixed with narrative as Jason lip syncs.
Voyeurism is also presented in this shot.

18. In the last shot of the first 30 seconds of the music video we are presented with the
male gaze through voyeurism. Voyeurism is portrayed in this shot through the way
the lady is posed, they way her dress is revealing and through her hand actions. The
way that we are made to look down on the her makes her seem vulnerable, causing
Jason to seem the dominant person in the music video.