presentation by Mike Krempasky, Edelman

1. Overview of Social Media Policies and Their Role Mike Krempasky, EVP, Edelman Digital Public Affairs

2. Social media POLICY

3. Really? Another policy? Social media has fundamentally changed the communications landscape. These changes provide real opportunity – and real pitfalls. "Spectacular achievements are always preceded by unspectacular preparation.” – Roger Staubach 3

4. It Protects You dooce [doos] verb, dooced –verb (used with object) 1.to fire or sack an employee for the contents of a weblog: She got dooced for writing about her coworkers. Origin: 2002: weblogger (and current HGTV personality and author) Heather Armstrong, author of www.dooce.com is fired from her graphic design job.

5. It Protects the Organization’s Reputation 2007: Whole Foods CEO John Mackey is caught using a pseudonym online to attack a competitor in financial news forums. After significant reputational harm, Whole Foods moves to restrict all employee communications online. 5

6. It Can Protect Much More Than the Organization’s Reputation 6 65 years ago: the famous challenge of information security 2010: a new challenge of information security

7. The Benefits of a Social Media Policy Go Beyond the Defensive Guidance drives participation Participation drives connection Connection drives relationship Relationship drives partnership

8. Introducing the DRAFT IRD Social Media Policy 8

11. What you do in your personal capacity can reflect on the organization.

12. Be clear when you’re speaking as IRD and when you’re not…

13. …but remember that others can hear you quite differently.1 2

15. Like IRD, online communities are global and diverse with a range of opinions and beliefs.

16. You have resources available: the Communications Department & IRD’s hotline.

18. Give credit where credit is due.

19. The Internet never forgets.3 4

21. In short: the employee conduct guidelines still apply.5