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Loop labs latest deck
- 1. SMALL STEPS AND THE POWER OF THE CROWD
- 2. CITIES - SPLITTING AT THE SEAMS THE CHALLENGE
- 3. BEHAVIOURAL INSIGHT People want: • To make a difference • To live in nice places Human behaviour is: • 85% unconscious • Influenced by the crowd • Motivated by reward & recognition 85%
- 5. OLD WAYS DON’T WORK
- 6. TERABYTES OF (OPEN) DATA
- 7. WALK THE TALK START INSTALL SENSORS FINISH HAPPIER SAFER HEALTHIER CITIES 3 2DESIGN LAB ENGAGE COMMUNITY BETA TESTING kids & experts BUILD SCALE
- 8. LONDON
- 9. 35% Under 2 km 50% Under 3 Km 0.15km/hAverage speed CAR JOURNEYS IN LONDON
- 11. AIR POLLUTION: THE COST 2X deaths than car accidents £24B Annual spend Linked to 18 diseases 160,000 deaths
- 12. AIR POLLUTION: THE PROOF US REPORT Every £1 invested in reducing AQ = £6 efficiency for health service + £4 for social security
- 13. Asthma - one of 18 AIR POLLUTION: THE MATHS £2 Bn spent each year £10 m saved per year 0.5% impact
- 14. KEY MARKETS: INSURANCE (ACCIDENT & HEALTH)
- 15. INSURANCE: THE MATHS £15Bn £1.75m annual save 0.05% behaviour change POST INTERVENTION £3.5 Bn PAYOUTS SHORT JOURNEYS
- 17. QUANTIFIED COMMUNITY THE SOLUTION ? WALK THE TALK Games Behavioural Insights Pester Power Open Data
- 18. PESTER POWER
- 20. PUBLIC SCREENS
- 21. HOW IT WORKS 1 • Kids download app 2 • Recruits adults (minions) 3 • Adults pledge 4 • Adults walk • Points Aggregated 5 • Kids get points • buy virtual goods • achieve milestones 6 7 Kids - level up/ vouchers + prizes School v school Class v class Weekly physical prize Aggregated data and league tables on screens drive downloads + usage SchSchSchSchSch
- 22. HOW IT WORKS Integrated urban interventions will explore ! • New forms of currency ! • Kids as agents for change/ understanding data! • Peer to peer verification ! • OOH as key player in urban interventions!
- 23. Beta 1 SCALE AND REACH 2014 2015 2016 3 Beta 2 Live London National 5 75 1700 18k 60 kids 600 adults 300 kids 3000 adults 2 million kids 20 million adults 9000 kids 90K adults 200k kids 1.8m adults
- 24. THE DATA CHALLENGE Health: " " Local cases of the 18 common diseases! ! !! ! Cases mapped to see any locational relationships ! ! ! ! ! Cost in testbed area! ! TLF: " " " Traffic congestion and travel behaviours ! ! Insurance:!! Vehicle ownership! ! ! ! ! Car accidents and demographics of pedestrians involved ! ! ! ! ! Payouts! ! Technology:! Hardware ownership and usage!