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America America

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Presentation for City Branding Course

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America America

  1. 1. Course: Cultural Marketing/ City Branding Prof. : Betty Tsakarestou Team: Maria Kalogeropoulou Alexandra Koroxenidi Christos Ntabakakis Evi Stoubou SMART CITIES IN NORTH AMERICA
  2. 2. SUSTAINABLERESILIENTLIVABLE WHAT MAKES A CITY “SMART” ?
  3. 3. Methodologies MEASURING THE QUALITY OF LIFE
  4. 4. The top 25 Cities from Each Index Red: North America cities RESULTS 2014- 2015 Monocle Quality of Life Survey 2015 (added 22 new metrics, including housing and the cost of living, such as the price of a three- bed house to the cost of a coffee, glass of wine and decent lunch) 1. Tokyo, Japan 2. Vienna, Austria 3. Berlin, Germany 4. Melbourne, Australia 5. Sydney, Australia 6. Stockholm, Sweden 7. Vancouver, Canada 8. Helsinki, Finland 9. Munich, Germany 10. Zürich, Switzerland 10. Copenhagen, Denmark 12. Fukuoka, Japan 13. Singapore 14. Kyoto, Japan 15. Paris, France 16. Madrid, Spain 17. Auckland, New Zealand 18. Lisbon, Portugal 19. Hong Kong, China 20. Amsterdam, Netherlands 21. Hamburg, Germany 22. Geneva, Switzerland 23. Oslo, Norway 24. Barcelona, Spain 25. Portland, OR, USA
  5. 5. • The Advancing Smart & Sustainable Cities Project, supported by a grant from the Urban Sustainability Directors Network (USDN) Innovation Fund, is a collaboration of high-level sustainability, technology & innovation practitioners from within 12 US and Canadian city governments intended to identify “smart city” tools and approaches that advance sustainability and increase citizen engagement. The project’s goal is to provide strategic smart city guidance to city staff, as well as provide insight to the smart city industry by communicating the needs of municipal governments in the use of and rollout of smart city technology. WHAT NORTH AMERICA DO TO MAKE “SMART CITIES”?
  6. 6. THE ADVANCING SMART & SUSTAINABLE CITIES PROJECT
  7. 7. BOSTON CITYSCORE – IMPROVING EVERYDAY LIFE
  8. 8. What is it? • CityScore is a platform, similar to the baseball board, where the overall performance of the city is presented in the form of numerical scores. • It is an open data initiative from the City Mayor and the city managers, available for everyone to see. Domains: • public services • health care • education • infrastructure • transportation • crime incidents • road maintenance BOSTON CITYSCORE – IMPROVING EVERYDAY LIFE
  9. 9. BOSTON CITYSCORE – IMPROVING EVERYDAY LIFE Scores • CityScore aggregates key metrics from across the City into a single number that represents the City’s overall performance day-to-day. • Score of exactly 1: the city meets the targets • Score of greater than 1: the city exceeds the targets • Score of less than 1: the city does not meet the targets Bad results are highlighted in red. • Overall results per day, week, month and quarter.
  10. 10. BOSTON CITYSCORE – IMPROVING EVERYDAY LIFE In that way the City achieves:  transparency – relationship of trust between the city government and the citizens  ability to focus rapidly on the domains that the city lacks and fix problems According to the EIU , Mercer and Monocle’s rankings about what makes a city liveable, the CityScore helps the City of Boston improve itself in the categories of stability, democracy, crime, healthcare, medical considerations, education, infrastructure, public services and transportation.
  11. 11. WASHINGTON D.C – GREEN CITY
  12. 12. WASHINGTON D.C – GREEN CITY One of the greenest cities in North America • According to a report from the non profit Green Roofs for Healthy Cities, Washington D.C. holds the largest area (1.2 million square feet) of green roofs across the country. The city stealthily supports green roof investment. • Green roofs absorb heat, have an insulating effect and therefore reduce the consumption of energy for heating or cooling. • Exposure on a green roof environment enhances concentration and productivity. Planting more trees across the city, the use of bikes as a means of transportation or of electrically driven carts for monument-touring are other measures taken up by the city in an effort to fight climate change and reduce the consumption of energy.
  13. 13. WASHINGTON D.C – GREEN CITY Study conducted by the Economist Intelligence Unit and commissioned by Siemens - Part of the Green City Index • Washington D.C ranks 8th • Rankings based on the criteria of: CO2, energy, land use, buildings, transport, water, waste, air and environmental governance.
  14. 14. WASHINGTON D.C – GREEN CITY According to Siemens Report • Land use: 6th: High percentage of green space, strong green land-use policies. • Buildings: 3rd:Third highest percentage of LEED-certified buildings • Energy: 13th : among the highest rate for saving electricity consumption per capita, at 70 gigajoules per person. • Green initiatives: Since 2010 a sweeping plan to reduce greenhouse gas emissions throughout the city. Goals to reduce greenhouse gas emissions from municipal operations by 80% by 2050. Plan covers 33 specific measures that focus on buildings, transportation, land use and waste management.
  15. 15. CHICAGO RULES
  16. 16. CHICAGO RULES • Projects underway /right conditions to increase the development. • Large city→ need to run smart city projects→ better management of their core services. • Quite innovative in terms of its use of data / focus on being a more data- centric city. • 600 datasets in human- and machine- readable format available on the city’s website.
  17. 17. • New city program takes in data from 31 different sources (p.e. where garbage bins are overflowing, weather patterns and the location of vacant buildings to predict when rat nests will appear). • GPS for the buses→ information on the arrival times→ estimation of traffic congestion. • The Array of Things (AoT) project→ 3D printed sensors on traffic lights poles around the downtown→ post data such as sound and vibration to the open data website→ “smart” Chicago. CHICAGO RULES
  18. 18. • Sustainable city / broad action plan in 7 items→ economic development, job creation, energy efficiency and clean energy, transportation options, water, waste water, waste, recycling, parks, open spaces, healthy food, climate change. • Municipal fuel consumption is to be reduced by 10%. • The most bike (50km of bicycle tracks added) and pedestrian friendly city in the U.S.. • The program Retrofit Chicago→ helps owners of private residential and commercial buildings to retrofit buildings with a 20% energy use reduction within 5 years. CHICAGO RULES
  19. 19. HOUSTON, WE DO NOT HAVE PROBLEM!
  20. 20. The city of Houston is building a wireless municipal network that will provide fourth-generation (4G) broadband wireless connectivity for city applications HOUSTON, WE DO NOT HAVE PROBLEM!
  21. 21. Targets • To Improve traffic safety and congestion throughout the city through remote control up to 2500 traffic intersections and 1500 school zone flashers • To improve customer service and reduced costs by connecting the city’s mobile automated meter reading, or AMR, system to the WiMAX network to remotely monitor 500,000 water meter accounts • To affordably expand connectivity service to over 500 facilities and operations (i.e., water/wastewater plants maintenance, libraries, etc.); • To make excess bandwidth available to enable free Internet access benefitting some 300,000 residents in underserved, communities (i.e., public computer centers for children where children can get free Internet access and have a safe environment to stay and learn and 20 centers are already operating today) • To lower overall costs by reducing commercial expenses and operating its own network. HOUSTON, WE DO NOT HAVE PROBLEM!
  22. 22. • http://www.statetechmagazine.com/article/2016/03/chicago-new-york-continue-lead-smart-cities-wireless-driving-deployments • http://wwf.panda.org/wwf_news/?229177 • http://www.businessinsider.com/introducing-the-smart-city-2015-6 • http://www.zdnet.com/article/chicagos-smart-city-from-open-data-to-rat-control/ • www.mercer.com • www.economist.com • biophiliccities.org • www.greenbiz.org • www.siemens.com • www.reputationinstitute.com • http://www.aucklandcouncil.govt.nz/SiteCollectionDocuments/aboutcouncil/planspoliciespublications/technicalpublications/tr2015027ci tybenchmarkingoverviewaucklandsrankingsglobalcontext.pdf • “ON LIVABILITY, LIVEABILITY AND THE LIMITED UTILITY OF QUALITY-OF-LIFE RANKINGS”, Brian W. Conger, Volume 7 , Issue 4, June 2015 • http://www.alvarion.com/phocadownload/CustomerStories/CS_City%20of%20Houston%20_revb_2_2013_LR.PDF S O U R C E S

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