Learn how to master every process from your best digital marketing course Institute in Kottakkal,malappuram with IQJITA. We come up with an array of training programs to provide a behind-the-scenes glance at building a hard presence via online channels. Top digital marketing course institutes are based on the Kottakkal ,Malappuram best practices and hands-on learning to grasp relevant concepts and make them stick.

1. DIGITAL MARKETING

2. Today’s world is undeniably digital. With so much innovation
happening around, digitization is the way to survive. And in this digital
era, we strive to transform for tomorrow. In todays world it is important
to learn digital marketing. You can learn digital marketing from the
best digital marketing course Institute in Kottakkal ,
Malappuram. They offer 100% placement support also.

3. THE PILLARS OF DIGITAL MARKETING
 Social media marketing
 Search engine optimization
 Content marketing
 Advertising
 Email marketing
 Pay per click

4. SOCIAL MEDIA MARKETING
Social media marketing (SMM) is the use of social media platforms
to interact with customers to build brands, increase sales, and
drive website traffic. Social media marketing is the use of social
media platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing are still
dominant in academia, social media marketing is becoming more
popular for both practitioners and researchers.

5. SEARCH ENGINE OPTIMIZATION
“search engine optimization.” SEO In simple terms, it means the
process of improving your site to increase its visibility when people
search for products or services related to your business in Google,
Bing, and other search engines. The better visibility your pages have
in search results, the more likely you are to garner attention and
attract prospective and existing customers to your business.

6. CONTENT MARKETING
Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and, ultimately, to
drive profitable customer action.

7. ADVERTISING
Advertising is a means of communication with the users of a product
or service. Advertisements are messages paid for by those who send
them and are intended to inform or influence people who receive
them.

8. EMAIL MARKETING
Email marketing is a direct marketing channel that lets businesses
share new products, sales, and update es with customers on their
contact list. In the long run, a well-designed email marketing strategy
not only drives sales, but helps build a community around your brand.

9. PAY PER CLICK
PPC stands for pay-per-click, a model of digital advertising where the
advertiser pays a fee each time one of their ads is clicked. Essentially,
you’re paying for targeted visits to your website (or landing page or
app). When PPC is working correctly, the fee is trivial because the
click is worth more than what you pay for it.