:- Digital marketing is a dynamic and ever-evolving field that encompasses a range of strategies and tactics aimed at promoting products, services, and brands in the digital realm. It leverages the power of the internet, digital technologies, and various online platforms to connect businesses with their target audience, increase brand visibility, drive website traffic, and generate leads and sales.

1. DIGITAL MARKETING
“Content is not king, but a president elected by the votes of
those whom it aims to rule.”

2. WHAT IS DIGITAL MARKETING
 Digital marketing is the component of
marketing that uses the Internet and online
based digital technologies such as desktop
computers, mobile phones and other digital
media and platforms to promote products and
services.

3. HISTORY OF DIGITAL MARKETING
 In a world where over 170 million people use social
media on a regular basis, every working professional
is expected to be familiar with at least the core
tenets of Digital Marketing. In simple terms, Digital
Marketing is the promotion of products over the
internet or any form of electronic media. According to
the Digital Marketing Institute, "Digital Marketing is
the use of digital channels to promote or market
products and services to targeted consumers and
businesses."


4. TYPES OF DIGITAL MARKETING
 Search Engine
Optimization
Pay-per-Click
SocialMedia
Marketing,
Content
Marketing,
Email
Marketing,
Mobile
Marketing,
Marketing
Analytics
Affiliate
Marketing

5. SEARCH ENGINE OPTIMIZATION
 Well, SEO stands for 'Search Engine Optimization', which
is the process of getting traffic from free, organic,
editorial, or natural search results in search engines.
It aims to improve your website's position in search
results pages. Remember, the higher the website is
listed, the more people will see it.
6 Top-Tier Examples Of SEO Tactics In Action
 1. Long-Tail Keyword Integration
 2. White Space
 3. Compelling Title Tag And Meta Description
 4. Reputable Backlinks
 5. Fast Page Speeds
 6. Responsive Design

6. PAY-PER-CLICK
 PPC or pay-per-click is a type of internet marketing
which involves advertisers paying a fee each time
one of their ads is clicked. Simply, you only pay for
advertising if your ad is actually clicked on.
 For example, if you pay $3 for a click, but the
click results in a $300 sale, then you've made a
hefty profit. PPC ads come in different shapes and
sizes (literally), and can be made up of text, images,
videos, or a combination. They can appear on
search engines, websites, social media platforms,
and more.


7. SOCIAL MEDIA MARKETING
 Social media marketing (SMM) is a form of internet
marketing that uses social media apps as a
marketing tool. These social media platforms enable
brands to connect with their audience to: build a
brand; increase sales; drive traffic to a website
 Social Media Marketing (SMM) is marketing that
targets social platforms like Facebook, Instagram,
TikTok for brand promotion, target audience growth,
driving website traffic, and increasing sales.

8. CONTENT MARKETING
 The term content marketing refers to a method of
marketing that includes creating and sharing online
content that doesn't just promote a brand, but rather is
designed to encourage its audience to visit a brand's
website. Brand awareness is increased by using
storytelling and sharing information.
 Content marketing is the development and distribution of
relevant, useful content—
1. blogs,
2. newsletters,
3. white papers,
4. social media posts,
5. emails,
6. videos,
7. and the like—to current and potential customers.

9. EMAIL MARKETING
 Email marketing is a type of direct digital marketing
method that uses emails to engage with a business's
audiences. It involves sending promotional or
informational content. Email marketing is typically
used to create product or brand awareness and
generate leads or sales.
 Email marketing is a form of marketing that can
make the customers on your email list aware of
new products, discounts, and other services. It
can also be a softer sell to educate your audience on
the value of your brand or keep them engaged
between purchases.

10. MOBILE MARKETING
 Mobile marketing is a marketing strategy that
specifically takes advantage of mobile channels like
SMS & MMS messaging, mobile apps, messaging
apps, and mobile-optimized browser sites to reach
customers.
 Mobile marketing may include promotions sent
through SMS text messaging, MMS multimedia
messaging, through downloaded apps using push
notifications, through in-app or in-game marketing,
through mobile websites, or by using a mobile device
to scan QR codes.

11. MARKETING ANALYTICS
 Marketing analytics is the study of data to evaluate
the performance of a marketing activity. By applying
technology and analytical processes to marketing-
related data, businesses can understand what drives
consumer actions, refine their marketing campaigns
and optimize their return on investment.
 What are examples of marketing analytics?
Marketing analytics is the practice of using models
and metrics to provide marketers with helpful insight
to facilitate decision-making. Examples of metrics
may include customer retention, engagement,
return on investment (ROI), return on ad spend
(ROAS), etc.

12. AFFILIATE MARKETING
 Affiliate marketing is an advertising model in which a
company compensates third-party publishers to
generate traffic or leads to the company's products
and services. The third-party publishers are affiliates,
and the commission fee incentivizes them to find
ways to promote the company.
 For example, an entrepreneur or an established
company may have a product or a catalog of
products, either digital or physical. They let others
promote and sell those products, paying them a
commission every time they sell something.

13. BEST INSTITUTE IN LAXMI NAGAR TO
LEARN DIGITAL MARKETING
 There are many ways in the market to develop a
strategy which not only optimizes but also is quite
beneficial in promoting your website and business.
Digital marketing is one of the finest and foolproof
methods which helps your business flourish and gain
new leads and conversions.
 An effective digital marketing strategy is the main
ingredient required for a successful business. To get
the edge, the companies hire digital marketing
experts from top-notch digital marketing institute in
Laxmi Nagar, which help a company stand out in this
cut-throat competition.

14. CONCLUSION
 Digital marketing, also called online marketing, is the
promotion of brands to connect with potential
customers using the internet and other forms of
digital communication. This includes not only
email, social media, and web-based advertising, but
also text and multimedia messages as a marketing
channel.

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