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Beacon technology in 10 numbers!

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Is 2014 the year of the Beacons? Check the statistics!

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Beacon technology in 10 numbers!

  1. 1. Proximity Marketing: Beacon technology in 10 numbers Focus on strategy and ideas, iPresso does the rest.
  2. 2. By the end of 2014 in the USA alone there will be 30 000 active Beacons. source : Business Insider Intelligence
  3. 3. By the end of 2018 the Beacon installed base will consist of 4,5 million active units. source : Business Insider Intelligence
  4. 4. 60 million Beacon units will be shipped by 2019. source : ABI Research
  5. 5. Less than 3% of American retailers are equipped to identify customers entering their stores... source : 2014 CRM/Unified Commerce Benchmark Survey
  6. 6. …but 72% plan on being able to do so in five years. source : 2014 CRM/Unified Commerce Benchmark Survey
  7. 7. Half of the top 100 retailers in the US are testing Beacons this year. source : Business Insider Intelligence
  8. 8. Over 40% of shoppers look for offers on their mobile device while they're in the store. source : Millennial Media and comScore
  9. 9. By 2017 about 50% of in-store transactions will be completed through mobile devices. source: Motorola
  10. 10. Timely in-store messages sent to customers can lead to 20x increase in purchase intent. source: inMarket
  11. 11. In 2016 85% of top 100 US Retail Locations will be eqipped with Beacons. source : Business Insider Intelligence
  12. 12. Want to know more? Visit us: ipresso.pl blog.ipresso.pl

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