Why to focus on visual content? in 12 numbers

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The most interesting statistics about importance of images, pictures, videos in Content Marketing.

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Why to focus on visual content? in 12 numbers

  1. 1. Why to focus on visual content? in 12 numbers
  2. 2. Focusing on the content - average time spent 12 sec in the year 2000. 8 sec in the 2013. Source: National Center for Biotechnology Information
  3. 3. Internet user visiting medium sized website reads only 28% of the words that are on it. Source: Not Quite the Average: An Empirical Study of Web Use
  4. 4. Almost two thirds of people are taught using visual content. Source: SocialTimes
  5. 5. 90% of the information processed by the brain has a visual form. Such data shall be processed 60 000 times faster than text information.Source: 3MCorporation i Zabisco
  6. 6. 67% of consumers believe that a clear detailed image carries more information than a written description of the product or user ratings. Source: MDG Advertising
  7. 7. Videos on landing page can raise conversion up to 86%. Source: SocialTimes
  8. 8. YouTube reaches a larger number of Americans aged 18-34 than any cable network. Source: Fast Company
  9. 9. Over 70% of business posts made on FB are images are photos. Source: iMedia Connection
  10. 10. 73% of journalists believe that press releases should contain images. Source: SocialTimes
  11. 11. Number of visual content online has increased by 9 900% since 2007. Source: Google Trends
  12. 12. Companies staying in touch with clients by Infographics generate 12% larger traffic than others. Source: AnsonAlex
  13. 13. We know much more! Look for the answers! ipresso.com blog.ipresso.pl

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