AI-powered tools become more and more popular. They help professionals from various industries by saving time and optimizing different processes. And marketing is no exception. Check how marketing departments use AI, how it helps, and what main concerns marketers have.

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HOW MARKETING
USES AI: TOP DATA
& INSIGHTS TO
KNOW

2. How deep is AI usage in marketing
nowadays? How often do marketers
and company owners resort to AI help?
As Deccan Herald reports the global
artificial intelligence market can
reach about 6 trillion by 2026. And by
2030, this number can grow up to
$15.7 trillion.
But what exactly is going on in terms
of AI usage in marketing? What should
professionals look for?

3. AI market size
and funding
According to Statista the market size was
$95,602 million dollars in 2021, it’s going
to reach a jaw-dropping $1,847,495
million dollars in 2030.
Other respectful sources like IBM,
Globe Newswire, Tractica, and others
also confirm the increase in
this market.
AI market size worldwide in 2021 with forecast until 2030 in million US dollars (Statista, 2023)

4. Also, a worthy sign of AI growth is the
AI-powered startups’ rise. And many
of them are marketing-driven.
For instance, here are the top three
most funded AI-oriented marketing
startups:
Jasper - an AI platform enabling content
strategies scaling for companies and
teams - $131 million dollars.
01
02
03
Synthesia - an AI video platform allowing
to generate content in different
languages - almost $67 million dollars.
Anyword - an AI copywriting software -
around $30 million dollars.

5. AI adoption in
organizations
worldwide
Thousands of
companies use AI
tools to optimize
their business flows.
Marketing is no
exception with 26%
of organizations
using smart tools for
marketing and sales
optimization.
Automation of IT
processes
33%
Security and threat
detection
Automation of
business processes
Marketing and sales
Business analytics &
intelligence
Financial planning
and analysis
Conversational AI or
virtual assistants
Sensor data
analysis
AI monitoring and
governance
Fraud detection
29%
23%
22%
28%
22%
22%
26%
26%
22%

6. Statista shares that global
total corporate investment
in AI picked at almost $94
billion dollars in 2021.
Our Word in Data provides
similar insights and proves
that private investments in
AI only continue to grow.
Another side of marketing
AI takes by force is ads. AI-
enabled media spending
continues to grow. As such,
AI-powered advertising
spending amounted to
around $370 billion dollars
in 2022. Further projections
see AI-enabled ad spending
reach $1.3 trillion dollars a
decade later.

7. Leading marketing technology innovations believed to be most impactful for advertising by
marketers worldwide as of April 2022 (Statista)
AI use cases in marketing
higher level of personalization in
advertising for potential customers,
growth of natural language
processing,
chatbots sophistication,
analysis of the big amount of user
data,
data-driven storytelling.
26% of marketers claimed measurement
enhancements centered on non-cookie
methods.
16% of marketers included improved ad
opportunities in emerging channels
(e.g., immersive games or TikTok) to the
list.
Besides, as Forbes reports, AI allows:

8. Also, overall interaction with users can
be more efficient thanks to artificial
intelligence usage.
of marketers employed
AI tools to automate
customer interactions
90% of marketers employed AI tools to
automate customer interactions,
88% of marketing professionals used AI to help
them personalize customer journey across
channels.
47% of marketers claimed they
trusted artificial intelligence to
target ads,
42% of respondents trusted AI to
personalize content and offers in
real-time,
39% of respondents said they
trusted AI to optimize email send
time.
Based on Statista report:

9. Top perks of
AI use in
marketing
time-saving,
CX enhancement,
better insights.
As you can see the top three AI
use perks in marketing are:
IBM's report confirms this with
65% of companies sharing that AI-
powered tools help to reduce
time spent on manual and
repetitive tasks.

10. 60% of marketers stated that the most
popular reason for employing AI to
improve customer experience is to
predict customer behavior and needs,
47% of professionals shared that they
use AI in their marketing company to
uncover frequent customer journeys,
23% of respondents said that they use
AI to improve MQLs (e.g. chatbots).
Marketers pay very close attention to
personalization. So, no wonder that the
most popular reasons to use artificial
intelligence tools spin around
customization.

11. Top challenges using
AI in marketing
In its recent AI state report,
McKinsey shared that 57%
of respondents from
developing economies and
47% from emerging markets
worry about cybersecurity.
Besides, other main
concerns are regulatory
compliance and
explainability.
Management of AI risks in emergin and developing markets
(white - emerging, blue - developing)

12. 35% of respondents using AI and ML tools in their
marketing programs shared that their main
challenges were risk and governance issues,
31% of those working with AI and ML claimed that
the AI and ML technologies were too difficult to
utilize or deploy,
30% of marketing professionals said that AI and
ML's costs were a challenge as well.
The freshest data from Statista outlines similar fears
among marketing professionals:
AIAAIC Repository shares dozens of examples of how
AI can trick users - from fake brand announcements to
questionable social media network algorithms.
That brings us to one essential conclusion. You need
to be very attentive when using any of the AI tools.
You still need to double-check some information and
learn how to use these tools correctly.

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