Bluetooth LE and Apple iBeacon technology will change the way consumers experience the world. In this overview, we explain what a 'beacon' is, why it's important, and why there's a big difference between proximity and location. Whether you're a brand, a venue or a small retailer, you should know about Bluetooth LE and how it will change the way consumers will experience the world. To learn more, visit us at http://beekn.net