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Bluetooth LE and Apple iBeacon technology will change the way consumers experience the world. In this overview, we explain what a 'beacon' is, why it's important, and why there's a big difference between proximity and location.
Whether you're a brand, a venue or a small retailer, you should know about Bluetooth LE and how it will change the way consumers will experience the world.
To learn more, visit us at http://beekn.net
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