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iBeacon and Bluetooth LE: An Introduction

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Bluetooth LE and Apple iBeacon technology will change the way consumers experience the world. In this overview, we explain what a 'beacon' is, why it's important, and why there's a big difference between proximity and location.

Whether you're a brand, a venue or a small retailer, you should know about Bluetooth LE and how it will change the way consumers will experience the world.

To learn more, visit us at http://beekn.net

Published in: Technology, Business
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iBeacon and Bluetooth LE: An Introduction

  1. 1. An Introduction to Beacons See the world in a whole new way with Bluetooth LE
  2. 2. Because with Beacons...
  3. 3. I Once Was Blind
  4. 4. But Now I SEE
  5. 5. It’s Not a Chip. It’s Not a Technology. It’s a New Way to Experience the World
  6. 6. We’ll Show You Why It Matters ! ! ! ! •What IS Bluetooth LE? •What’s the Difference Between Proximity and Location •Is Bluetooth LE Really a Big Deal?
  7. 7. About First, a word about who we are: ! ! ! ! ! ! ! ! ! ! ! ! We create experiences, mobile apps and platforms powered by Bluetooth LE and other proximity-based technologies. We’re working with major brands and venues. locolo.net We publish information about proximity-based technology with a focus on beacons, brands and culture on the Internet of Things. beekn.net
  8. 8. Bluetooth LE: What is It? In which we go from geeky to less geeky
  9. 9. Bluetooth LE: What is It? Bluetooth LE is a specification Not to be confused with Bluetooth The specification is used to create Bluetooth LE chipsets e.g. Kontakt Chipset The chipsets are embedded in devices e.g. Estimote Device
  10. 10. Bluetooth LE: What is It? Bluetooth LE Devices Transmit Small Packets of Data Which wake up a “listener” to let it know that it’s there.
  11. 11. Bluetooth LE: What is It? Which Then Lets You Calculate PROXIMITY To The Beacon
  12. 12. Bluetooth LE: What is It? 2-3’ 3-10M Which Then Lets You Calculate PROXIMITY To The Beacon 70M
  13. 13. Bluetooth LE: What is It? Remember NFC? It only works here 2-3’ 3-10M Which Then Lets You Calculate PROXIMITY To The Beacon 70M
  14. 14. Bluetooth LE: What is It? This is ONE type of beacon. (It’s called an Estimote) This is another. (Kontakt) Here’s a “do it yourself” kit (Coin)
  15. 15. Bluetooth LE: What is It? These beacons combine Bluetooth LE with beacons based on audio waves. (Sonic Notify)
  16. 16. Bluetooth LE: What is It? Bluetooth LE is also embedded in other things like watches, tags or detectors.
  17. 17. But did you know there are MILLIONS of Bluetooth LE beacons in the world?
  18. 18. But did you know there are MILLIONS of Bluetooth LE beacons in the world? They’re Called Phones (Or tablets. Because your mobile device is a beacon too)
  19. 19. Um, in plain English please?
  20. 20. What is It? Phones (and tablets) can finally “see” what they’re close to. It’s low energy: your phone doesn’t lose battery and a beacon can last for years without being plugged in. It’s cross-platform: all the major phone platforms have Bluetooth LE capabilities (although some still need to turn those capabilities “on”)
  21. 21. Hold on I can already use my phone to figure out where I am. What’s the big deal?
  22. 22. Ah Yes, GPS On the one hand, you can think of Bluetooth LE as an ‘extension’ of location technology: ! •It’s a lot like GPS but also uses a LOT less battery •GPS doesn’t work very well once you get inside. Bluetooth LE does. !
  23. 23. Ah Yes, GPS But if you think of Bluetooth LE as “indoors/low battery GPS” you’re missing the bigger picture. !
  24. 24. GPS is navigation through a stormy sea. Only if you see the stars can you roughly figure out where you are. !
  25. 25. What a better world it would be if there was a beacon to guide you. ! I’m here! ! Oh, hi! !
  26. 26. Be Close to Me LOCATION technology. Bluetooth LE is a PROXIMITY technology. GPS is a ! ! Which means that even if the beacon MOVES you’ll still be able to find it*. ! ! * Like a store shelf say. Or a register. Or people. ! !
  27. 27. And if you think about it, that’s a BFD ! ! ! * Thanks for the term, Joe Biden! *
  28. 28. Why now?
  29. 29. Why now? With Apple on board, Bluetooth LE is the first proximity technology supported by all the major mobile platforms. Apple might have been the last to figure out what kind of technology to use. But somehow it’s getting all the buzz and credit. (Imagine that)
  30. 30. So it may be a young technology, but it’s big news. ! ! !
  31. 31. Why it Matters !
  32. 32. In a Word: Context We can now deliver content and experiences to users based on precise proximity to things in the physical world. ! Just think of all the things you’re “near” in a day. ! ! !
  33. 33. In a Word: Context
  34. 34. Did You Notice? !
  35. 35. Did You Notice? ! Those were all physical, real world places. !
  36. 36. There is NO OFFLINE
  37. 37. There is NO OFFLINE THE PHYSICAL WORLD IS THE NEW DIGITAL CHANNEL !
  38. 38. Case Study: Retail ! Perhaps the most obvious use of beacons. !
  39. 39. * Estimote images for the win!!! http://estimote.com/estimote-press-kit.html
  40. 40. * Estimote images for the win!!! http://estimote.com/estimote-press-kit.html
  41. 41. Macy’s
  42. 42. Retail Greet customers when they arrive Send them specials, offers and coupons at specific locations in the store Connect to loyalty programs Offer contactless payment Upsell • • • • • !
  43. 43. Imagination Think big. Think beyond transactions. Because remember….
  44. 44. It’s Not a Chip. It’s Not a Technology. It’s a New Way to Experience the World
  45. 45. Questions? Thoughts? Ideas? Looking for examples or a demo? Or have examples of your own? ! A. Check out our blog: www.BEEKn.net B. Email me at doug@mylocolo.com C. Follow me on Twitter @dusanwriter
  46. 46. Be The Beacon (TM)

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