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Case Study Research & Analysis
When was the magazine founded?
The Source magazine was founded by David Mays and Jon Shecter in 1988 as
                              a newsletter.

    Spin magazine was founded in 1985 by publisher Bob Guccione Jr.
Who are the Publishing House?
    For The Source James Benard (senior editor) and Ed Young
 (associate publisher) as equal shareholders in the ownership of the
magazine. At the time, Mays handled duties as the publisher for the
magazine, and Shecter was the editor-in-chief. The magazine's offices
were moved from Massachusetts to New York in the 90s, this was to
     expand the magazine into a mainstream market publication.

      And Spin magazine’s publisher is the Spin Media LLC.
How does the magazine adhere genre
    expectations of the music?
Both magazine constantly illustrates feature artists, groups and duets who
   are connected to their genre: The Source - Hip-Hop. Spin – Indie/ Hip-
                                 Hop/ Rock.
 Both magazine also features other subjects for instance political views,
                      fashion trends and sport news.
How does it attract the audience?
 •    The Source uses house style colours          •    Spin uses house style as well: Red, Blue,
    occasionally: Red, Black, Grey, Gold &
   White. These colours come very vivid to              Black & White. These colour are seen to
    the eyes of the reader as it stands out            be neutral because they are seen on both
        compare to other magazines.                                 US & UK flags.
• These colours are also contained inside         •    The colours also fore-shadow the strange
  with bold text as well; depending on the
     theme used. This creates a lively and                   background Spin often adapt.
  luxury ambient whilst reading the issue.




                                Both Magazines illustrate explicit
                              images towards their scene/ theme
                               for the certain issue. For instance
                                the image of The Game about to
                                  shoot himself reference to the
                               main sell line and Spin’s outlet to
                                 Eminem as the best artist at the
                                             moment.
What featured articles are in this
               magazine?
• Man of the Year & Rookie
  of the Year. Artist of the
  Year.
• New Artists.
• Letters & Reviews.
• Trends of the Year.
• New Signings.
• Fashion.
• Crime.
• Sport & Politics.
• Last Word.
Advertisements
Representation
The representation of The Source is shown to       Spin, is represented with a twist and being
    be very commercialised and shown to              very abstract, but simple and clear about
    have very strong and vivid colours.                 their issues. And hardly commercialise
    However in the 90s they were critiqued             their artists and figures. Although, they
    about the way the production portrayed              happen to be appalling towards to the
    rappers and black culture.                      public as a late news feed to fans of Indie,
                                                                             Hip-Hop and Rock.
                         So now over the years, their format has
                         gotten better at representing the genres
                                    they offer to fans.

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Case study research & analysis

  • 1. Case Study Research & Analysis
  • 2. When was the magazine founded? The Source magazine was founded by David Mays and Jon Shecter in 1988 as a newsletter. Spin magazine was founded in 1985 by publisher Bob Guccione Jr.
  • 3. Who are the Publishing House? For The Source James Benard (senior editor) and Ed Young (associate publisher) as equal shareholders in the ownership of the magazine. At the time, Mays handled duties as the publisher for the magazine, and Shecter was the editor-in-chief. The magazine's offices were moved from Massachusetts to New York in the 90s, this was to expand the magazine into a mainstream market publication. And Spin magazine’s publisher is the Spin Media LLC.
  • 4. How does the magazine adhere genre expectations of the music? Both magazine constantly illustrates feature artists, groups and duets who are connected to their genre: The Source - Hip-Hop. Spin – Indie/ Hip- Hop/ Rock. Both magazine also features other subjects for instance political views, fashion trends and sport news.
  • 5. How does it attract the audience? • The Source uses house style colours • Spin uses house style as well: Red, Blue, occasionally: Red, Black, Grey, Gold & White. These colours come very vivid to Black & White. These colour are seen to the eyes of the reader as it stands out be neutral because they are seen on both compare to other magazines. US & UK flags. • These colours are also contained inside • The colours also fore-shadow the strange with bold text as well; depending on the theme used. This creates a lively and background Spin often adapt. luxury ambient whilst reading the issue. Both Magazines illustrate explicit images towards their scene/ theme for the certain issue. For instance the image of The Game about to shoot himself reference to the main sell line and Spin’s outlet to Eminem as the best artist at the moment.
  • 6. What featured articles are in this magazine? • Man of the Year & Rookie of the Year. Artist of the Year. • New Artists. • Letters & Reviews. • Trends of the Year. • New Signings. • Fashion. • Crime. • Sport & Politics. • Last Word.
  • 8. Representation The representation of The Source is shown to Spin, is represented with a twist and being be very commercialised and shown to very abstract, but simple and clear about have very strong and vivid colours. their issues. And hardly commercialise However in the 90s they were critiqued their artists and figures. Although, they about the way the production portrayed happen to be appalling towards to the rappers and black culture. public as a late news feed to fans of Indie, Hip-Hop and Rock. So now over the years, their format has gotten better at representing the genres they offer to fans.