1. How effective is the combination of your main product and ancillary text ?

2. Our main product and ancillary text were cross promoted across various media and we made them
accessible on different platforms.

3. We made our products available on smart phones, which allows internet access, streaming our trailer
from YouTube, Keek and Vimeo. The audience are also able to view our ancillary text via Facebook and
Twitter (more chance for getting overseas viewers, American especially) which were social networking
sites we used to promote and advertise our products which come freely installed on some phone
brands.

4. Blackberry, iPhone, HTC, Samsung, Nokia etc These are examples of modern technology that young
people can not live without. Therefore, by making our trailer accessible on these platforms, it would be
hard to ignore.
However, we found that the High Definition we set our trailer was pixelated on the some phones
surprisingly on the Blackberry.

5. The iPhone 4S & 5 however is compatible with HD videos and recording. Therefore, the
video would be viewed much more clearly. The poster and magazine cover could also be
more appreciated on this phone.

6. Our main product and ancillary texts could also be viewed through normal desktop computers or
laptops by accessing it via internet. Also one could view our products on a TV screen (HD would give
greater effect) through gaming devices such as Playstation 3, Xbox 360 and Nintendo Wii through Wi-
Fi.
The vast majority of young people own their own gaming device which helps us
because we able to send them links from which they can connect to YouTube and
watch. Our ancillary text are also attractive enough to place as wallpapers and
backgrounds for Xbox users and Playstation home pages.

7. We are aware that branding is a vital aspect of making your product noticeable to audiences because
their mind works around familiarity. In order to accomplish this, we adopted a lot of continuity with
our products. Trapped (film title) has a striking and bold font so we then gave it the colour (red) or
(white) or (black) because it gives the title more meaning. This way, audiences recognise the ancillary
text based on the trailer.