- ERIC is a UK children's charity established 25 years ago that relies on funding from trusts, statutory sources, corporations, and training/trading, but individual donations only account for 3% of its income currently. - The charity works on a challenging cause around child abuse that some see as a "dinner-party stopper" and are reluctant to associate with, making fundraising difficult. However, the charity has never asked its own service users for donations before. - The new individual giving strategy will ask service users, who have an affinity for the cause, to "pay it forward" with donations by capturing their contact details and starting regular communications to increase individual donations.

2. Where there’s muck
there’s brass

4. • UK children’s charity, established 25 years ago
• 2 fundraisers
• Turnover just over £500K
• Reliant on income from trusts, statutory, corporates,
training and trading income.
• Currently income from individuals accounts for just
3% of income

5. Main challenges of fundraising for ERIC:
•Getting our case over
•Language
•Bit of a dinner-party stopper
•Stigma means it’s a cause that people don’t want to
be associated with
•Few proud ‘survivors’ to be champions

6. But what opportunities!
• We’ve never invited our service users to donate
• These people have a great we know affinity with the
cause and are the most likely to support it
• Some people seem to want to “settle their debt” with a
one off gift
• Nice people recognise that we have a challenging
cause and they want to help!

7. So now we will:
• Capture contact details
• Start communicating!
• Ask our service users to “pay it forward”

8. Key messages
•YOU get it
•Pay it forward

9. Key messages
•YOU get it
•Pay it forward

10. ERIC website receives on average >15,000 visits per month
with 68% visiting more than 5 pages

11. New Individual Giving Strategy:
•Asking our service users for money
•Investment in a fundraising database
•Data capture – we are testing ways of encouraging
people to give their contact details
•Increasing traffic to the website via handraising
campaigns – GP posters one planned for the New
Year and radio ads for Feb.

12. Caroline Matthews | caroline@eric.org.uk