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Increasing community
fundraising for a lesser
known cause
Chris Clarke Head of Regional Fundraising Hft
Jodi Harford Volunteer Development Manager
DEBRA
Why is it so difficult?
What are the issues that make it more
difficult to attract volunteers and community
supporters?
BUDGET
LITTLE KNOWN
BARRIERS
WE CAN’T
Back to Basics
HOLY GRAIL
BREAD & BUTTER
OVERLOAD
<=>
LESS IS MORE
ARGHHHH!
Practical ways to
increase awareness
and understanding of
your cause
SO LET ME BE CLEAR
THINK OUTSIDE THE BOX
WORK TOGETHER
How to optimise your
communications…
SOCIAL MEDIA
Name               Newspaper                      Followers
Jeremy Clarkson    Columnist Sunday Times         420,987
Henry Winter       Journalist Daily Telegraph     349,787
Rupert Murdoch     CEO Newscorp, The Times        286,801
Caitlin Moran      Journalist The Times           248,567
Ben Goldacre       Journalist The Guardian        202,988
Dan Wootton        Journalist The Daily Mail      190,244
Oliver Kay         Chief Football Correspondent   139,556
                   The Times
Alan Rusbridger    Editor In Chief The Guardian   81,793
India Knight       Columnist Sunday Times         68,518
Gordon Smart      SOCIALThe Sun
                   Columnist MEDIA                60,385
E-NEWSLETTERS
REGIONALISE
CROSS CHANNEL
REVIEW
Thank you.

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