1. Emma Segal
Head of High Value Partnerships

2. What is WJR?
• International development agency
• Supporting vulnerable communities around
the world
• Responding to international
disasters
• Raise £4.2m annually

3. Approach your stakeholders with one united
fundraising approach

4. The Case Against

5. The Case Against

6. The Hidden Value

7. Adding Strategic Value
• Increase the profile of the charity
• Donor acquisition and retention
• Encourage more people to sign up to give
regularly

8. Supporter Journey
Cultivation Thank You
Newsletters Annual Review E-Comms Telemarketing
Events Calls
Segment
Major Donors
Tier 1 Corporates
Legacy Pledgers
Committee Members
Tier 2 Volunteers
Canvassers
Mid-Value
Tier 3 Core
Lapsed

9. Planning Calendar
Quarter Quarter 1 Quarter 2 Quarter 3
Area of Work Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
OWS OWS OWS OWS LDP
Monthly Focus
Core Events & Activities
Area of Work Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Golf Fashion Annual Volunteer Half
Events
Day Event Dinner TQ Party Marathon
SAC RH Pool Project Business News- Pesach
Mailings
Appeal Update Breakfast letter Appeal
Fasion Coffee
PR Event Sleeves
RH Marathon Chanukah Pesach
E-Comms & Social Media E- Ballot E-Appeal
News- appeal
RH Legacy Annual Pesach
£5k+ Comms
letter Appeal Appeal Report Appeal
Telemarketing, Mobile Gift Aid Upgrade
Door to Door
Jewish Volunteer
Adverts / Paid Promotions Charity Recruit-
Guide ment
2030 Dinner
Staff Trips
Kishinev Filming

10. A Few Examples

11. Enhanced Messaging

12. Media Coverage

13. Donor Acquisition

14. Community to Special Event

16. Monitor and Evaluate Impact
Voluntary Total Date of first Other
Name . Involvement Start Date donated donation involvement Result
Big Hand
Distribution Apr-08 £150.00 Oct-08 Started donating
Big Hand
Distribution Jun-08 £125 Jun-09 Started donating
Donations and
Big Hand Events Jun-08 £122 Dec-08 Walk for Warmth involvement increased
Big Bagel, Level of
Big Hand Gifts Annual Dinner, donations and
in Kind May-11 £8,689 May-09 Trip involvement increased
Donations and
Big Hand Events Nov-10 £495 Jun-10 Walk for Warmth involvement increased

17. Ten Top Tips
1 - Cross sell at events
2 - Direct Debit options on pledge cards and sign-up forms
3 – Talk with donors and asses
their potential
4 - Event feedback forms
5 - Make donors feel good at
low-risk
Get to Know your Supporters

18. Ten Top Tips
6 – Chance to meet the team
7 – Reinforce branding and secure media coverage
8 – Discover and record
information
9 – Network
10 – Thank and follow-up
Slow and Steady Wins The Race

19. Lessons Learned
• Cross Departmental working is key
• Map out Supporter Journey and keep supporters
moving along it
• Monitor and report your success
• Put your supporters first

20. Q&A
Thanks for listening! Any questions???