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Chris Rush, Realise (BBC CONNECTED STUDIO)


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Chris Rush, Realise (BBC CONNECTED STUDIO)

  1. 1. Hi ChrisRush DigitalArtDirector Realise
  2. 2. What I’m talking about today
  3. 3. How it all began: BBC Connected Studio
  4. 4. 6 hours 20+ teams 1 two minute pitch Challenge: Engage 16-19 year olds in the Scottish Referendum
  5. 5. 6 hours 20+ teams 1 two minute pitch Challenge: Engage 16-19 year olds in the Scottish Referendum (Pressure)
  6. 6. Learning about politics can seem daunting, difficult, boring or even irrelevant. ! ! Our approach:
  7. 7. We wanted to create A hub of all BBC Referendum content A place to learn gradually A way for users to get answers to their questions An interactive space where no question is too big, small or ‘stupid’ to ask
  8. 8. On the day solution
  9. 9. What is it? The 2 minute pitch Quick Concise Dont throw up
  10. 10. (In my head)
  11. 11. They picked ours (What happened in my head) The judges chose ours …2 Build Studios later
  12. 12. Then we had to craft it
  13. 13. Fully responsive mobile first site It’s not an app
  14. 14. Content on the hub Core fact panels iPlayer media Core questions BBC News editorial content
  15. 15. News articles load in directly
  16. 16. Topics can be filtered to allow users to see what is important to them
  17. 17. Knowledge testing questions throughout
  18. 18. BBC News answer dependent on users response Questions are entry points to related articles
  19. 19. Daily questions are pushed out via social media to encourage gradual learning
  20. 20. Demo
  21. 21. Getting it out there
  22. 22. We created a Photo Booth for people to ask their own Referendum questions
  23. 23. We used BBC News resources to get answers and shared them online
  24. 24.
  25. 25. Clicking a question reveals the BBC News teams response
  26. 26. And…we wanted users to be able to directly ask their own questions
  27. 27. You can submit your question here
  28. 28.
  29. 29. Thanks Ask your Referendum question: