Sarah Drummond is a designer whose mission is to design beautiful public services that cost less and work for people. She discusses her career journey from wanting to study design as a child despite parental pressure to study science, to redesigning everyday objects like coat hangers. She advocates for service design principles like seeing all options, putting people first, and using visual language. Drummond proposes initiatives like digital fellows embedded in education to research and test new ideas, and building a "do-tank" to align strategic thinking with policy development through testing. Her goal is to inspire and build great futures through design.

1. Sarah Drummond
Wearesnook

2. D14:
WE ARE THE
FUTURE
SARAH DRUMMOND
WEARESNOOK.COM

3. OUR MISSION
DESIGN BEAUTIFUL PUBLIC
SERVICES THAT COST LESS AND
WORK FOR PEOPLE

4. DEAR MUM. WHEN I GROW UP I WANT TO BE A
DESIGNER.
“WE REALLY THINK SARAH SHOULD DO A SCIENCE OF
SOME KIND, MAYBE PHYSICS?”

5. THE COATHANGER
REDESIGNING THE HUMBLE COATHANGER (2005)

6. DOUBLE DIAMOND
DESIGN COUNCIL (2007)

11. “WHY DO YOUWANT TOGO TO
UNIVERSITY
TO STUDYPHYSICS?”
“SEEMS LIKE THE
ONLY OPTION”
STUDENT, 17, GLASGOW

12. “HOW WAS CAREERS
ADVICE FOR YOU?”
“THEY TOLD ME NOT
TO DO
HAIRDRESSING,
THAT I WAS BETTER
THAN THAT”
HAIRDRESSING STUDENT, 19, GLASGOW

14. Sarah Drummond | #sdingov | @wea

23. “We need to create
new vantage points
to think again about
the Learner
Journey”

25. Sarah
Drummon
d |
#sdingov |
@weares
nook

27. “This could really help us to
make students see the bigger
picture and talk about various
route options, not just one”
- Headteacher, West of Scotland high school

29. “I NEED AN
ICT EXPERT
TO DELIVER
A PORTFOLIO
PLATFORM”

31. 1. See all options
2. Put people first
3. Use Visual Language and
keep information bitesized
4. Use Friendly Language
5. Show the bigger picture
Developing Service Design Principles

33. Sarah Drummond | #sdingov | @wea

43. TEST FIRST
THEN SCALE FOR THE SYSTEM

53. COULD YOU SEND MY RESULTS VIA WHAT’S APP?

54. “MAKE IT BEAUTIFUL
AND WE WILL COME”
GLASGOW, 17, PROJECT99

55. ACCEPT THAT TECHNOLOGY
WILL NOT REPLACE THE
EXISTING SYSTEM

56. DIGTAL TANGIBILITY
BRINGS FORM TO
RE-THINKING EDUCATION

57. SMALL TEST FUNDS
TEST AND ITERATE PRODUCTS
OPEN UP DATA
STRATEGIC DIGITAL LEAD
BUILD/DESIGN SYSTEM FOR SCALE
ALLOWING OTHERS TO BUILD WIDGETS
NEW PROCUREMENT

58. DIGITAL FELLOWS FOR
EDUCATION IN SCOTLAND
EMBED DESIGNERS AND
DEVELOPERS INTO EDUCATION
TO RESEARCH AND TEST NEW IDEAS

59. BUILD A DO-TANK
ALIGN WITH STRATEGIC THINK TANKS AND
SUPPORT POLICY DEVELOPMENT THROUGH DOING AND TESTING

60. LOOK BEYOND THE
TECHNOLOGY
AND FOCUS ON INSPIRING

61. “WE ARE CALLED TO BE
ARCHITECTS OF THE FUTURE.
NOT VICTIMS OF THE PAST.”
- BUCKMINSTER FULLER
BUILD GREAT FUTURES BY DESIGN
SARAH@WEARESNOOK.COM
WEARESNOOK.COM