Alex Sbardella, Redant

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D14 RETAIL SESSION SPEAKER

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Alex Sbardella, Redant

  1. 1. Alex Sbardella Redant
  2. 2. Preparing for Retail Innovation Alex Sbardella – Product Strategy Director, Red Ant
  3. 3. Agenda • What is driving change in retail? • What does this change look like? • What can businesses do to prepare? • What does this mean for suppliers?
  4. 4. What is driving retail change?
  5. 5. Customers can move much faster than businesses
  6. 6. Employe es are consume rs too!
  7. 7. What does innovation look like?
  8. 8. Most “innovation” is just being behaving how customers expect
  9. 9. Year 1 •Vision •Technology Audit •Supplier Reduction •APIs and Middleware •Replatforming Year 2-4 •Single Customer View •Universal Stock •BYOD Support •In-Store Technology •Personalisation Year 5+ •Next Device Shift? •In-Store Experiential •Ubiquitous Location •Smart Inventory
  10. 10. What’s stopping retailers?
  11. 11. Innovation is more complicated than it has ever been
  12. 12. The old way
  13. 13. Modern solutions involve every department
  14. 14. Established businesses come with baggage Departmental Conflict Departmental Conflict Multiple ProvidersMultiple Providers Technology Lock-InTechnology Lock-In Lack of IntegrationLack of Integration “Systems” projects are big, expensive, and slow “Systems” projects are big, expensive, and slow No room for “Failure” No room for “Failure”
  15. 15. So what to do?
  16. 16. Simple Steps to Future Retail Departmental Conflict Departmental Conflict Multiple ProvidersMultiple Providers Technology Lock-InTechnology Lock-In Lack of IntegrationLack of Integration “Systems” projects are big, expensive, and slow “Systems” projects are big, expensive, and slow No room for “Failure” No room for “Failure” “Special Projects” Team “Special Projects” Team Don’t change everything overnight Don’t change everything overnight Use MiddlewareUse Middleware Link up systems pragmatically Link up systems pragmaticallyBuild, Pilot, LearnBuild, Pilot, Learn Set expectations, aim small, stay nimble Set expectations, aim small, stay nimble
  17. 17. What does this mean for suppliers?
  18. 18. Be a Partner, not a Supplier
  19. 19. 5 Golden Rules 1. Always ask: Why shouldn’t they take this in-house?
  20. 20. 5 Golden Rules 2. Support transparency, use standards, and open data – lock in is a short term strategy
  21. 21. 5 Golden Rules 3. Consider what is a product and what is a service
  22. 22. 5 Golden Rules 4. Build the business case for them – make it simple to buy, and simple to integrate
  23. 23. 5 Golden Rules 5. Find the real customer, and make sure it works for them
  24. 24. Visit: redant.com Thanks! alexs@redant.com

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