The document discusses how the internet has changed marketing by allowing for consumer-created content and real-time consumer feedback. It notes that social media platforms like Instagram and Twitter can reach wide audiences between ages 15-35 by using strange content that stays in the mind and creates shares and conversations through retweets and tagging friends. The document considers whether outrageous content is better or worse for marketing, and how online conversations can become word-of-mouth content marketing that makes consumers want to learn more, especially when targeting young audiences. It questions whether any publicity is good publicity, if stranger content is really better, and if conversations actually lead to sales.

2. How the Internet has changed
Marketing
0 Allowed for consumer
created content
0 Allowed for consumer
feedback to happen real-
time
0 Opens conversation
lines between company
and consumer
0 Cheap and buzz worthy

3. Which Social Media Platform?
0 Instagram and Twitter
0 Reach a wide audience
(ages <15-35+)
0 “Strange content” – stays
in the mind
0 Creates more “shares”
and conversation
0 Retweets/Tagging
friends

4. The more outrageous the
better or worse?
10,471 Likes 5,534 Likes

5. Roasting the Competition
AND Consumers

6. How Conversations are
Content Marketing
- From online to word of
mouth
- Sharable Content –
Retweet, Reblog, Tag-a-
friend
- Isn’t directly selling a
product but makes you
want to learn more
- Targeting a young
audience
0 Tools like Twitter and
Instagram create a
forum on which the
consumer can directly
contact the company
0 This allows the company
to quickly adjust their
marketing to meet
consumer needs

7. Using cultural references

8. Questions to consider
0 Is there such thing as
bad publicity? i.e. the
feud between
McDonald’s & Wendy’s
0 Is stranger really better?
0 Does creating a
conversation actually
lead to sales
conversions?