John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference. CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada. As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business. During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business. John discussed items such as: - Business Transformation into a Marketing Services Provider - QR Code Creation, Tracking, and Management - Mobile Website Building - Near Field Communication (NFC) - Using social media to grow your print business - And more! All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com

1. Follow the Money:
Growing Your Business in a
Multi-Channel World
John Foley, Jr. CEO of interlinkONE & Grow Socially

2. First… THANK YOU!
• For Being Here!
• For Being Willing to Learn and Engage!
• For Liking My Boston Accent!

3. Today’s Overview
• Brief Introductions
• How Marketing is Changing
• Transforming Your Print Business
• Mobile Marketing
• Online Marketing
• Panel
• $elling Yourself!

4. Brief Introductions

5. Who Am I?
• Grow Socially I love
• Online Marketing/Social Media Mar(H)keting!
• Plan, Manage, Execute and
Measure
• interlinkONE
• Enterprise Marketing
Management Software
• Plan, build, manage, execute
and measure all marketing
activities

6. Accolades
• Jetsetter Status on FourSquare
• Ranked #12 as a Top CMO on Twitter in 2012
• 2nd runner up for this year’s B2B Twitterer of the Year
Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead
Management by SLMA in 2011
• NAPL Soderstrom Society (2011)

7. The Book
 Strategies, Plans,
Case Studies
Campaign Ideas, and
More.
 A guide to help you
grow your business!
NewPathToProfit.com

8. The Book
 Printers – Business
Transformation
 Mailers, Fulfillment
providers– Business
Transformation
 All Businesses –
Untethered
Communications

9. Experience with In-Plants

10. Solutions Provided to In-Plants
• Lead-Generation Campaigns
• Customer Loyalty Efforts
• Online Ordering / Warehouse
Management
• Variable Data Printing
• Consulting
• Custom Web Portals
• And more!

11. What You Will Learn Today
• How the Marketing World is Changing…
and How You Can use it to your
advantage!
• How to integrate print with mobile, social
media, and other channels.
• How to promote yourself and grow your
In-Plant business!

12. Say these words out loud
Please – “I’m in the
communication
business and always
have been.”

13. How Marketing is Changing

14. Marketing Used to Be “Easier”!

15. Communications are Changing!
• “Kitchen Table
Effect”
• Generational
Differences

16. The Web and Communications
Your Website

17. Social Media Statistics
900 Million Users on Facebook
250 Million Tweets Sent Per Day
72+ Hours of Video Uploaded
every minute
150 million users
18 million users… and it’s addictive!
40 million users… and sold for $1 billion!
NOTE: As of June 2012

18. By the Numbers: Google
• 34,000 searches per second
• 2 million per minute
• 121 million per hour
• 3 billion per day
• 88 billion per month
Source: http://searchengineland.com

19. By the Numbers: Online Shopping
“Percentage of People that have Shopped Online”
Source: Mashable

20. Hardware Is Driving Changes

21. Apps That Are Driving Change

22. The Worlds of Marketing
and Communications
As They Will Look
Tomorrow

23. Smartphone Domination
Source: Morgan Stanley

24. Smart(er) Phones
• Better Cameras
• Bigger Screens
• Easier Navigation
• NFC

25. Barcodes: 2D and More

26. Mobile Payments
• Near Field Communications (NFC)
• Square (from Twitter co-founder)

27. What’s Next: Near Field Communication

28. eBooks & Tablets: Common as Gerber

29. Say these words outloud
– “I’m in the
communication
business and always
have been.”

30. How it Affects
Your Print Business

31. In-Plant Printing: News

32. Why did those print shops close?
• In the 1990s, the print shop had the right of
“first refusal,” meaning that staff and faculty
using state money had to first turn to printing
services for jobs before going to outside
vendors.
• More and more of work is being done
electronically these days. The small-run
printing that most universities need is being
completed with digital equipment, basically
high-end digital copiers.
Source: http://whattheythink.com/articles/article.cfm?id=57226&slug=in-plants-times-they-are-changin

33. How is demand for the following
run lengths changing within your
in-house printing operations?

34. US Commercial Printing to 2017
Source: Dr. Joe Webb via WhatTheyThink

35. State of the Industry:
Commercial Printing: 2020
Source: Dr. Joe Webb via WhatTheyThink

36. Enough Charts.
Let’s Talk About
How YOU Can
Transform and Thrive.

37. Transforming Your Print Business

38. Why Change?
• Supply and Demand
• Declining Margins
• Multi-Channel is
Critical to Success!
• Communication Needs
Have Changed

39. But don’t forget…
• Successful change and transformation
doesn’t happen overnight…
… It starts with a strategy and a plan!

40. Create your Strategy,
Business Plan, &
Infrastructure

41. PSP vs. MSP: The Difference
PSP: Focused on Hardware and selling MSP: Focused on Solutions and selling a
transactions solution that meets customers
marketing needs

42. The Strategy
 Business Plan
 Marketing Plan
and Calendar
 Sales Plan
 Financial Plan
 Organizational
Needs
 Measure

43. The Business Plan: Executive
Summary
• Goals
• Philosophies
• Character
• Location
• The Team
• Vision of the future
• Resources required

44. The Business Plan: Marketing
• Multi-Channel Mix
• Sales estimates
• Goals & strategies
• Competitive
research
• Advertising &
promotion

45. The Business Plan: Organizational
Structure
• Management and
personnel
• Administrative
organization
• Contingency planning

46. The Business Plan: Risk Management
• What could
prevent you from
reaching your
goals and what
are you going to
do mitigate
them?
• What processes
do you have in
place to ensure
good cash
management?

47. The Business Plan: Financial Plan
• The investment
budget
• Statistical data
(ratios)
• ROI
• Financial
projections

48. The Marketing Plan

49. Yep – You’ll Need a Marketing Calendar!
Create Announce Announce on Mail
Send out Post, Link on website & -Monthly
flyers to back to Newsletter
clients website
Comment on Connect with Share event Email
event’s Keynote article on eNewsletter
page Speakers on (Announce)
Announce Tell
Share event Join in on Expo Event
booth # colleagues
article on event’s 8AM-6PM
with you’re
hashtag
video post attending
Send thank Enter new
Follow-Up Share Friend new
you cards contacts in
with speaking contacts on
Excel
presentation
Post & Post on
Pictures

50. Organizational Charts

51. Organizational Charts

52. Marketing Resources: Needs
• Create Content through:
• Writing
• Video
• Audio
• Presentations
• Mobile/Social

53. Sales Resources: Needs
• Willingness to embrace change!
• Solution-selling vs. Transactional-based
• Not completely afraid of social media
• But know this… it’s not for everyone

54. IT Resources: Needs
 Ability to manage data (Excel, CSV,
Access)
 HTML/Web Development Experience
 Basic Understanding of Web Security
 Not Afraid to Communicate with Sales
& Marketing

55. SWOT Analysis

56. What to Analyze
POSSIBLE STRENGTHS POSSIBLE WEAKNESSES
ustomer-base o Plan
xperience with Campaigns kills deficits among your
people
orking capital available issing pieces in the
technology infrastructure.
arketing management and
support on your team, o Marketing resources on
your team
usiness development skills

57. It Takes Time To Diversify!
Year 1 Year 2 Year 3
• Basic Mgmt.
Disciplines
•
Additional MSP Fully Developed MSP
Business Plan
• Print, Mailing, Capabilities
Fulfillment

58. Key Step: Understand Marketing
March Seminar Measuring Response Rates
Email SMS / Text Print
Direct Mail
Invitation Email Invitation Text
Invitation
PURL PURL
Reply Text Call Center
/ Response Page / Response Page
Email vs. Text vs. Print
- Week Follow-Up - Measuring Subject Lines
22% You’re Invited!
Reminder Direct
Reminder Email Reminder Text 6% Win a FREE gift!
Mailer
47% Check out our March Seminar
PURL
Reply Text
PURL
Call Center
25% Are you interested in attending?
/ Response Page / Response Page

59. Key Step: Change Our
Perspective
• How Do We View:
• Social Networks
• Smartphones
• Tablets
• Online Advertising
• And other newer
forms of media?

60. Key Step:
Self Promotion/$ell Yourself!
Two Major Benefits:
•Build Credibility by Eating
Your Own Dog Food
•Understand Resource
Requirements and
Capabilities.
•More about this later!

61. Multi-Channel Campaign
• Let’s look at a print service
provider that ran a successful
multi-channel marketing
campaign.

62. Campaign Layout
PRINTEGR8
Customers Prospects Associates
Print Email Web Print Mobile
Invitation Direct Mail
Postcard Flyer Social Media Banner Ad Mobile Ad SMS/Text
Email Invitation
PURL
Inbound
/ Response QR Code Landing Page Landing Page Landing Page Landing Page Reply Text
Calls
Page

63. Multi-Channel Promotion
Print / Direct Mail
- PURLs
Twitter
- QR Codes
EMail Facebook

64. Measured: Response by Channel

65. The Results
• This campaign helped this printer to learn the In’s
and Out’s of what it meant to build, manage,
execute, and measure a multi-channel marketing
campaign.
• Best of all: they directly exposed their full-service
capabilities to their customers and prospects!
• Thus, they were ready to start selling!

66. Wait! One Big Question.
• Do marketers really need your
help with more than just their
printing needs?

67. The Answer: Yes!
December 2011: Most Important Issues for Marketers
Source: 2011 Unica Survey of Marketers

68. Implementation Steps
• Embrace Integrated Multi Channel
Marketing
• Demonstrate that you understand
customer’s problems… and can solve them
• Work with marketing, establish that
relationship
• Do your research on marketing websites
• Practice what you preach

69. Moving Forward to Get Ahead
• Start Now! Your Success Depends on It!
• Embrace opportunities to utilize and
integrate with emerging technologies and
marketing channels.
• Get in front of your customers more than
ever before!

70. Moving Forward (continued)
• Identify Your Most Profitable
Customers/Jobs – Use that to Profile
Future Targets
• Document and Record when you lose a
deal to competition

71. Key Steps to Success
• Plan, Plan, Plan
• Treat it as if you were starting a new business
• Create a Solid Business Plan
• Get Marketing Expertise on your Staff
• Take advantage of existing customer relationships
• Examine trends that are affecting who you serve
• Create Demand for your Solutions
• Set Expectations that the Transformation will happen
• Constantly review and update marketing strategies
• Increase your self-promotional efforts
• Measure

72. NEXT…
• Quick Break!
• What You Need to Know About:
• Mobile Marketing (QR Codes, SMS, etc.)
• Online Marketing (Social Media, SEO, etc.)

73. Mobile Marketing

74. Mobile is Shaking up Marketing!
• Mobile Devices (Smartphones, Tablets)
• QR Codes
• Near Field Communication (NFC)
• SMS/Texting
• Augmented Reality
• From Web-to-Print to Mobile-to-Print

75. Stats on Mobile Devices Point Up
• In 2012, 657 million
smartphones
predicted to be sold,
up from 459 million
in 2011 (JP Morgan)

76. Smartphone Domination
Source: Morgan Stanley

77. Print and Mobile Better Together
Interactivity Media Extension Trackability
Increased Value to Print

78. Big Brands Get QR Codes!

79. SMS/Texting: Plenty of Uses!
• Text-to-e-Mail campaigns • OVER 90% OF
TEXTS FROM
SMS
• Subscription text alerts MESSAGING
CAMPAIGNS
• Voting/Polling ARE READ BY
RECIPIENTS,
• Mobile fan clubs GENERATING
AVERAGE
• Premium SMS sweepstakes RESPONSE
RATES OF
• Corporate marketing 15%-30% OR
MORE!
Source: Mobile Marketing Association

80. Augmented Reality Becoming Accessible
Source: Juniper Research

81. Why Should You – the In-Plant
Printer – Care About Mobile?
• Let’s look at marketers’ awareness of
current and emerging mobile
technologies…

82. Response Codes Lead in Terms of Mobile Adoption
and Familiarity
How would you describe your familiarity with and use of the following types of mobile marketing?
Familiar, use today Familiar, might use in the future Familiar, but no plans to use Not familiar
100%
11.1% 11.7%
80%
22.2%
56.8%
47.9%
60%
42.9%
40%
29.5%
30.5%
20%
23.8%
11.7%
9.8%
0%
Mobile Response Codes Opt-in Mobile Messaging Augmented Reality
2010 Source: The Cross-Media Direct Marketing Opportunity, InfoTrends
• N = 315 Marketers 2011 Source: Mobile Technology: Making Print Interactive, InfoTrends

83. Big Growth in Mobile Response Code Use
How would you describe your familiarity with and use of mobile response codes?
Familiar, use today Familiar, might use in the future Familiar, but no plans to use Not familiar
100%
11.1%
35.3% 88.9%
80%
22.2% Familiarity
among
marketers in
60%
64.7% 2011
20.7%
Familiarity
among 42.9%
40%
marketers in
2010 194%
35.9%
20% Growth
Marketers using
23.8% mobile response
codes
8.1%
0%
2010 2011
N= 518 315
• N = Marketers 2010 Source: The Cross-Media Direct Marketing Opportunity, InfoTrends
2011 Source: Mobile Technology: Making Print Interactive, InfoTrends

84. Mobile Codes, Messaging Have High Consumer
Awareness
Are you familiar with the following types of mobile marketing?
Yes No Don't know
180M
Mobile Codes 84.6% 12.8% Number of
Americans
Familiar with
Mobile Codes
Mobile Messaging 68.6% 28.7%
Augmented Reality (No
11.9% 83.6%
Examples)
Augmented Reality (w/
49.6% 45.6%
Examples)
0% 20% 40% 60% 80% 100%
N = 1,192 Consumers
Source: Mobile Technology: Making Print Interactive, InfoTrends 2011

85. Mobile Technology is Integrated Across a Variety of
Media Types
On which of the following types of media have you seen these technologies used in the past 12 months?
Augmented Reality Mobile Messaging Mobile Codes
N= 591 818 1,008
56.8%
Magazines 32.3%
22.5%
37.0%
Product packaging 10.8%
6.9%
30.1%
Catalogs 13.3%
8.0%
26.3%
Brochures 12.3%
9.1%
25.1%
Direct mail 17.0%
6.9% Multiple Responses Permitted
0% 20% 40% 60% 80%
N = Consumers who are familiar with the respective technology types
Source: Mobile Technology: Making Print Interactive, InfoTrends, 2011

86. Marketing Strategy Matters: Valuable Offers Drive
Interaction Among Consumers
Top factors that prompt interaction with specific marketing technologies
Mobile Response Codes Opt-in Mobile Messaging Augmented Reality
(N = 751) (N = 506) (N = 130)
1. Coupon, deal, or 1. Coupon, deal, or 1. Fun or
discount discount entertainment
2. Credit for loyalty 2. Enter sweepstakes 2. Coupon, deal, or
program or competition discount
3. Access additional 3. Access additional 3. Access additional
information information information
4. Enter sweepstakes or 4. Make a purchase 4. Just to try it out
competition 5. Vote in a 5. Enter
5. Make a purchase competition sweepstakes or
competition
N = Consumers who have interacted with the specific marketing technologies
Source: Mobile Technology: Making Print Interactive, InfoTrends, 2011

87. Now…
• Let’s chat about how you can
effectively integrate print and mobile
for your organization and other
customers!

88. Print + Mobile
• QR Codes
Learn more at:
– QRConnect.com
– QReateandTrack.com

89. What the QR Code Contains

90. Knowledge is Spreading
• “Almost half of all
smartphones have
downloaded an app
capable of scanning a QR
code”
Source: InternetRetailer.com: http://ilnk.me/9c89

91. Year of Birth = 1994
Term - QR code is a Registered Trademark - Denso Wave, Incorporated.

92. Applications for Scanning

93. Proprietary vs. Non-Proprietary

94. How Can They Be Used?
• Let’s look at some
QR Code solutions in
action!

96. Mobile, Print, and the Mail!

97. Mobile, Print, and the Mail: #2!

98. QR Codes Make Gardens Grow

99. Interactive Print Leads to Tips

100. QR Codes to VOC

101. QR Codes for Feedback

102. QR Codes for Social Traffic

103. Wide-Format Banners

104. For Coupons

106. On Product/Display Labels

107. Connecting to Videos

108. Appointment/Scheduling

109. Mobile Payments & Apps

111. Window Signs and Posters

112. QR Codes:
Creation &
Design

113. Creation Options

114. What To Look for In a Creator
• Can you change the URL?
• Does the solution shorten the URL?
• Bulk-Upload Capability
• Measurement and Tracking?

115. QReateAndTrack.com

116. QR Options Other than URLs

117. Simple vs. Complex

118. Not Every Pixel is Needed

119. Insert A Logo
http://ilnk.me/QRLogo

120. Color Choice Options
• Contrast is key!
• Test, test, test!

121. Use of Color, Logo, & Pattern
Tips on how to do this: http://ilnk.me/QRPattern

122. Important! Include Padding

123. Super-Sized
for Buildings
& Billboards

124. Business Card Size

125. Custom QR Codes

126. Best Practices for
Implementing
QR Codes

127. Shorten the URL!

128. Provide Clear Directions

129. Mobilize Your Content!

130. Mobile Needs…
Easy to
See & Click
Inquiry
Forms
Social
Integration

131. Mobile Networking

132. Ask – Why Would You Scan?
• Provide Directions / Map
• Click-to-Call or Click-to-SMS
• To Easily Learn Important Details
• To Opt-In for More Information

133. Track, Measure, Test

134. Track, Measure, Test

135. QR Codes Must Deliver
Mobile, Relevant Value!

136. Opportunity for You!
• USPS 2012 Mobile Commerce
and Personalization Promotion
• 2% discount for including a QR
Code on mail
• The QR Code must point to a
mobile PURL or a mobile
storefront.

137. What’s Next: NFC

138. NFC
vs.
QR Codes

139. Final Thoughts on Mobile
• Smartphones and Tablets are
Disruptors… and they are here to stay!
• QR Codes are best way today to
integrate print and mobile.
• Start talking about mobile to your
customers today!

140. Online Marketing

141. Online Marketing Overview
Your Website

142. Online Marketing:
Social Media & Inbound
“Inbound marketing is
a marketing strategy that
focuses on attracting
prospective customers by
offering useful information.”
Source: http://en.wikipedia.org/wiki/Inbound_marketing

143. Content:
Essential to Inbound Marketing
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/

144. Inbound Goal: Drive INQUIRIES!

145. Your Website
Get Noticed
Optimize / Social Friendly
•Landing Pages
•Offers
•Emails
•Polls
Nurture
Engage
Conversation
Convert
Nurture
Engage Convert
Conversation
Product?
Service?
Asset? Convert / Measure
Integrate multi-channel marketing $ $
$ $
Tools
Action - Publish - Engage – Converse – Share | Social
Media Blogging Analytics Content Mgmt SEO
145

146. Get Noticed Optimize / Social Friendly
eNewsletter Sign-Ups
White Papers
Offers
Emails
Polls
Blogs
Landing Pages Inquiries
Engage
and
Nurture
Qualified and
Budgeted
Start with MKTG Engage
Plan and
Action – Publish – Engage – Converse – Share Buyers Nurture
Stories, Information, Social Media posts Product?
Blogging Analytics Service?
Content Mgmt SEO Asset?
$
Questions or
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
2012 Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com

147. Why Should YOU Use Inbound
Tactics?
 It works!
 Increase Awareness & Drive Inquiries
 Reach More Customers & Prospects
 Sell more things!

148. Results --- See Below
650
275

149. Results: Thousands of Inquiries

150. Results: Thousands of Inquiries

151. Results: Prospects Raising Their Hand!

152. Ways that Online Marketing
Can Help You
• Create and share content online to
increase awareness about your services
• Connect with customers where they are:
on the web and social networks!
• Integrate Print & Social to Help Your
Customers

153. Your Online Presence
• Does your print center have a spot on
the website today?
• Is it updated weekly? Monthly? Yearly?
• Do you promote it other channels?

154. What Your Online Presence Needs
• Forms that make it easy for people to
interact with you!
• Fresh, helpful content – Tips, FAQs,
Blog Posts about relevant topics
• Social-integration

155. Connect by Humanizing
• To establish a relationship with your
customers and prospects, humanize
your brand on the website!
• Pictures, videos, interviews, solutions
in action!

156. Sales Opportunity:
Integrating Print & Social

157. Why Social Media Needs Print
• Many companies are creating social
networking pages and profiles… but
they are relying on a “build it and they
will come” approach – and it’s failing!
• Print can drive traffic for them!

158. Print and Social: Example #1

159. Blending Print + Social: Local Dentist

160. Printed Signs to Drive Traffic

161. Created Handout Cards

162. Offline Signage

163. Printed Advertisements

164. Final Thoughts on Online Marketing
• You Need:
 Commitment
 Resources
 Plan
• Prioritize:
• RELEVANT Content
Creation
• Listening
• Engaging
• Measure and Adjust

165. It’s Panel Time!

166. Our Special Guests
Boyd Cranford Chris Panagopoulos
•Memorial University •York University
•Manager, Printing •Manager Publishing
Services & Printing Services
Bob Tippins Peter Klit
•Carlton University •University of Victoria
•Manager, Graphic •Manager
Services

167. Let’s Get Going!
• Time to hear what the panelists have
to say about all of this!

168. $elling Yourself… and Finding Success
in the Years to Come!

169. What We Will Cover
• Action Steps that you can take to
increase and prove value
• How you can increase your self-
promotional efforts today

170. Beating the Competition
• “Future success will be directly linked
to becoming the low-cost, high-value
provider”
Quote from Barb Pellow:
In-Plants:
“The Times They Are A-Changin’”

171. Key Areas to Focus On (from Barb!)
• Responsiveness to customer needs
• Automating document processes
• Ability to evolve effectively over time
• Assessing new technologies
• Educating constituents on what you
can do and what can be done

172. Responsiveness to Customer Needs
• Ideas for Improving:
• “Contact Us/Support” forms on website
• Offer a “Live Chat” option
• Provide FAQs, How-to-Guides, and more via
blog posts
• Create and produce videos featuring your
staff discussing key processes

173. Automating Document
Processes
• Make an effort to understand your
organization’s internal document
processes
• Branding Rules, Compliance, Approval
• Investigate Digital Asset Management
– he who owns the data wins!

174. Ability to Evolve Effectively Over Time
• Always be learning --- sign up for
newsletters, webinars, read blogs, &
more.
• Provide on-going education and training
to your staff
• Be open to different or additional
resources to meet today’s needs

175. Assessing New Technologies
• Do not shun changes in the world of
marketing & technology – find ways to
integrate and put them to use!
• Take time each day and week to read
industry trends and experiment.

176. Educating Constituents on What
You Can Do & What Can Be Done
• Marketers are struggling to keep up…
you can increase your value by sharing
useful information with them on new
channels and technologies!
• Increase self-promotional efforts:
offline and online!

177. Ways to Increase Value
• Offering Multi-Channel Marketing
Services
• Embrace Mobile and Online… And
Integrate!
• Improve Turnaround Times
• Use Variable Data Printing to Target
• Provide Analytics and Measurement

178. Offer Multi-Channel Marketing Services

179. Embrace Mobile & Online

180. Improve Turnaround Times:
Allow Online Ordering/W2P

181. POD & Variable Data: Increasing
Need for Users
Name Interest Status $$ Spent Yearly
John Smith Food Silver 5K
Michelle Jones Card Games Gold 20K
Frank Stafford Shows Platinum 50K

182. Provide Analytics &
Measurement
Who visited the page?
Who responded?
Who did not?

183. Ideas for $elling Yourself
Variable Data Print & Mail
•Send personalized mailers to various
department heads…
… include QR Codes and PURLs as
Response Channel options.

184. Ideas for $elling Yourself
Reach the Mobile Audience
•Build a mobile website for your print
shop
•Create flyers and posters that include
QR Codes.
•Point them to the mobile website,
where they can learn more.

185. Ideas for $elling Yourself
Incorporate Email into Your Mix
•Demonstrate that you believe in the
power of multi-channel efforts
•Send an email to students and
departments about your new services ---
online storefront, QR Codes, etc.

186. Ideas for $elling Yourself
Use Social Media to Reach your
Audience
•Post videos and pictures of staff to
humanize your brand
•Post discounts, promotions, events, etc.
on social networks to increase awareness
and demand

187. Key Steps to Success: Page 1
• There is not a silver bullet – Rome was not
built in a day
• Plan, Plan, Plan
• Treat it as if you were starting a new business
• Create a Solid Business Plan
• Get Marketing Expertise on your Staff

188. Key Steps to Success: Page 2
• Take advantage of existing customer relationships
• Examine trends that are affecting the verticals you serve
• Set Expectations that the Transformation will happen
• Constantly review and update marketing strategies
• Increase your self-promotional efforts
• Measure

189. Action Items
• Soul Search
• Business Plan Review
• Marketing/Sales Plan
• Find the Right Resources
• Self Promotion

190. Say these words out loud
Please – “I’m in the
communication
business and always
have been.”

191. Read the Book 

192. THANK YOU!
Questions?

193. Contact Me!
QR Code
iFlyMobi.com
http://ilink.me/JR

195. Learn More
• http://interlinkONE.com
• http://GrowSocially.com
• http://QReateAndTrack.com
• http://iFlyMobi.com

196. Have a great evening!