Influential Women Leaders in Business -2023.pdf

Women
Veenita
Soharu
An Intrinsically
Inspirational Lateral
Minded Legal Leader
Influential
Women
Leaders
in Business
-
2023
FEBRUARY
ISSUE:14
Rising Women
Comprehending the
Inspiring Traits of
Successful Women
Leaders
+
TSA Legal was
recently awarded as
‘One of the Best
Upcoming Law Firms,’
at a Legal Conference
of South Asian
Countries held
in Singapore
(Nov 2022).
Path Makers
How Women leaders
are Inﬂuencing the
Developments in the
Modern Business
Sector?

“You will be deﬁned not just
by what you achieve,
but by how you survive.”
- Sheryl Sandberg

The role and involvement of women in today’s world
has been on a steady rise in almost all the levels of
corporate and business hierarchies. Women since
long ago have been known to be workaholic and dedicated
in their professional and domestic commitments. With the
developments and encouraging government policies, the
scope and expanse of the women has surged phenomenally.
Growing steadily from the basic functional proﬁles, women
have displayed exceptional dedication and devotion in their
work. Regardless of the challenges and testing conditions,
women sparkled with above average performance in all the
sectors they worked in. Despite working in the commercial
business world, the domestic responsibilities and duties
remained as an unsaid and ‘considered’ aspect. Loaded with
seemingly larger set of duties, women have been very
eﬃcient in their professional execution too.
Editor’s Note
Promising Rise
of Colleen
Leadership

The recent surge of startups in India and several other
countries, has pointed on one factor which is the emergence
of women entrepreneurs and women-led organizations have
been on a steady rise. Several key abilities of women
leaders came into light which made them adept and resilient
in handling the business responsibilities and fostering the
growth of the organization as well as oﬀering growth-
centric solutions to the clients. Women have carved a niche
of their own through innovative applications and
outstanding business strategies that have forged growing
association leveraging on strengths and creating
opportunities.
Recognizing their role and phenomenal contribution,
Insights Success is pleased to present you the latest edition
‘Inﬂuential Women Leaders in Business-2023’ that
showcases some of the many women who have brought a
positive change in the industry.
Enriching your reading are a couple of engaging articles
written by our in-house editorial team.
So to enjoy the versatile dimensions of today’s enterprising
women leaders, delve in.
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

C O V E R S T O R Y
08
16
A R T I C L E S
Rising Women
Comprehending the Inspiring Traits of
Successful Women Leaders.
Path Makers
How Women leaders are
Inﬂuencing the Developments
in the Modern Business Sector?.
24
Veenita
Soharu
An Intrinsically Inspirational
Lateral Minded Legal Leader

O
TE
Prof Dr Parin Somani
The Quintessential Force
of Eternal Wisdom
20
Yogita Goyal
Ensuring the Best Travel
Experiences via Stotrak
Hospitality
28

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Featuring Brief
Organization
Prof Dr Parin is an Independent Academic Scholar, TEDx
Speaker, Educator, International Motivational Speaker, Author,
Writer, Banker, and multi-international award winner.
Anika is a multifaceted professional who is also a knowledgeable
nutritionist, corporate trainer, and life coach.
Kshama is a new-age young book publisher oﬀers the dynamic
platform to thousands of aspiring talented individuals in
publishing their lifelong dreams.
Prof Dr Parin Somani,
Director
Anika Khara,
Founder
Kshama Rao,
CEO and Founder
London Organisation
of Skills Development
(LOSD)
Shiksha Trust
Kashmira Puravasini
Publications
With 15 years of experience in Human Resources, Veenita’s core
expertise lies in Corporate Governance, HR, and Legal
Compliance for MNCs and Startups.
Veenita Soharu,
Founding Partner
TSA Legal
Yogita has specialized in providing unique travel plans and
enabling customers with sustainable experiences.
Yogita Goyal,
Co-founder
Stotrak Hospitality
Women
InfluentialWomen
Leaders
in Business2023

COVER STORY
Veenita
Soharu
An Intrinsically Inspira onal Lateral Minded Legal Leader
Veenita’s core expertise
lies in Corporate Governance,
HR, and Legal Compliance
for MNCs and Start-ups.
he modern business world is rapidly
Tevolving to the point where legal issues that
arise must be addressed only by a legally
savvy professional mind. With the growth and
development of business organizations, unexpected
situations arise where mutual disagreement may
lead to long-term disputes if not handled by an
expert legal counsel. There is a need for an intrinsi-
cally intelligent lateral thinker – Veenita – who can
be any company’s legal advisory partner, advising it
precisely and guiding the management to a win-win
dispute resolution.
A Founding Partner in the Gurgaon-based law
ﬁrm, TSA Legal, and having more than 15 years of
experience including human resources behind her,
Veenita expresses her ideas on the…
Qualities of an Inspirational Leader
“Such a leader must be fair. There are broadly two
kinds of Leadership styles generally displayed:
Assertive Leadership and Popular or consensus
Leadership,” she says and elaborates further. “In
business, it is found that Assertive leadership is
quite dominating and in limelight, I personally feel
that Popular or Consensus Leadership is the one that

Veenita Soharu,
Founding Partner

Influential Women Leaders in Business -2023
is more admired and successful in today’s corporate or
businesses because a leader needs to be approachable and
they need to take people along.”
Apart from these a couple of more intrinsic qualities are
important in a Leader.
• Having a lateral thinking approach.
• Being a problem solver.
• Mentoring and giving opportunities to the team to grow
and
• Sharing credit where necessary.
As one notices all these qualities are something that an
individual will find in popular leaders in any organization.
Moreover, these qualities help the organizations grow
sustainably while recognizing the challenges and red flags
early in the journey.
With a logical approach and passion in her own leadership
persona, Veenita is…
A Chiseled Law Professional
…who has gained a reputation for offering quality and
prompt legal services to businesses across varied industries.
Veenita’s core expertise lies in Corporate Governance, HR,
and Legal Compliance for MNCs and Startups. She has
helped Global Businesses in aligning their Indian Opera-
tions with requisite compliances by Designing, Drafting,
and Executing the most robust Policies in Employee
Management, Contract Management, and Labour Law
related issues. She holds command over Labor law
compliances including ESI and PF benefits, Minimum
wages, Labor Laws for registration, licenses, renewals and
the Contract Labour Act. etc. She has been awarded by
various corporates for which she worked, for her innovative
approach while successfully managing sensitive corporate
issues efficiently.
TSA Legal is a modern law firm that helps new-age
businesses especially the ones focused on Technology, IT,
Mobility and Artificial Intelligence. It offers professional
services in Business and commercial law, Environmental
Law, Intellectual property rights, International law,
Artificial intelligence, cyber law, Litigation and arbitration,
consumer protection, etc.
Intertwined Learning of Legal HR
Veenita has more than a decade of experience in Human
resource functions in various MNCs. Being able to manage
the entire bouquet of services related to HR for large IT
companies and Start-ups, she realized that there are many
areas in HR that get intertwined with Law and have Legal
aspects to it that are either inherent or so involved that the
two cannot be separated without making each ineffective
and pointless.
It is then that Veenita took up Law as a subject and study.
The more she learned, the more she appreciated the nuances
that came with it. With a Law degree in hand, Veenita could
see how her knowledge of the two exclusive fields could
help many businesses.
As part of her role in the Law Firm of TSA Legal, of which
she is a founding partner, Veenita started helping start-ups
in creating their HR Framework right from the Policy stage
to training to best practices and then to effective conflict
management. She found that in their zeal to focus on
operations, most new-age start-ups either ignore these
important aspects or are completely unappreciative of these,
which, in the long term becomes detrimental to their
survival, to leave scaling up.
Veenita and her team of associates mitigate all such risks
for the client by creating a Management Framework with
enough Legal inputs and guidelines to sustain any business-
related changes or internal challenges that might prop up
from time to time.
I personally feel that Popular or
Consensus Leadership is the one
that is more admired and successful in
today’s corporate or businesses.

Widening Perspectives
Veenita, in all earnestness, feels and believes that there are
two innate qualities that are appreciated by her clients when
it comes to her vertical of services/consulting.
• Being able to listen and relate to the concerns that are
being shared by them with her. At times, it is not easy
for the clients to pinpoint what they exactly want,
hence Veenita tries to dig in a bit more and understand
the root of the concerns being outlined and then advise
on the strategy or any course of action that she needs to
take.
• To be able to put things in clear perspective even if it
means going against the popular opinion or against the
desired outcome that the client wants or thinks he/she
wants. While dealing with a workforce that is more
aware and dynamic, the role of the management and its
policies are always in the spotlight, hence it boils down
to professionals like her to take some tough calls and
make practical decisions to safeguard the company and
its management while also keeping the employees’ best
interest in mind.
As for ‘what quality/values her colleagues and employees
admire’, Veenita believes it to be the same for all the
partners at the firm and the ethos of her Law Firm which is
to lay focus on learning, mentoring, and opening new
opportunities in learning for the juniors —which is the best-
appreciated aspect of the firm as a whole and partners as
individuals. She says, “A professional in all of us admire
such qualities in a professional set-up.”
TSA Legal – A Perfect Firm
TSA Legal has created its own niche based on its core
competence. The team consists of lawyers with an educa-
tional background and experience as engineers, technology
specialists and IT experts. The team is thus well-versed in
Technology and Law. Moreover, the team keeps itself
updated on new technologies like Artificial Intelligence,
Drone Technology, Bots, etc. and integrates that under-
standing with the legal issues related to it.
This helps the team in advising its clients, which are mostly
in New Age Tech, in creating legal frameworks in their
systems to secure not only the technology and the
Influential Women Leaders in Business -2023

operations but also the business. Frameworks like policies,
instruments, agreements, back-end, etc. need to be aligned
with the possible legal risks and their mitigation plan. Apart
from the framework, the team also creates and delivers
various important trainings like PoSH & ICC, Cyber Law,
Cyber Security, Data Sanctity, Email communication and its
Legal Implications, Social Media in Professional Set-up and
implications and many more. Clients appreciate its
approach as they know the team understands technology, as
well as the law in equal measure hence, TSA Legal is the
perfect firm to advise them on key issues.
Changing Perceptions
At TSA Legal, the team understands its work in the service
industry and Legal Advisory is its service. The team felt
that businesses had a different perception of the Legal
Fraternity and thus it tried to break that mental block.
Veenita feels that as the Law Partners of the clients the firm
needs to be
• Proactively involved in client’s business activities so
that the risks are understood at a very initial stage
• Be more open and approachable to create a bond where
their teams can discuss any aspect or doubts with TSA
Legal team. This approach has kept them in good stead
with the New Age Start-Ups.
TSA Legal team works with the clients from the very initial
stage by getting involved in creating Management Systems,
Framework(s), Policies, Mechanism for integration, Legal
Training and implementation of such frameworks with
Operations, Risk assessment, Aligning the operations with
various Guidelines (Country wise), and of course the
dispute resolution (internal as well as external). The team
gets involved in various negotiations on behalf of the
clients and represents them at various forums as well where
they require it. Its service modules are designed in a way
that the Startups do not feel the pinch in their pocket while
getting access to a pool of experts.
The core belief at TSA Legal is to bring harmony between
Technology and Law while giving access to the client to a
pool of expertise in one place. A proactive approach by its
team and dedicated resources working on issues highlighted
by clients is another plus that its clients appreciate. All in
all, it is a knowledge-sharing business.
The Legal Tech Factor
The way the technological landscape is evolving and
changing every day, it is imperative that it has an impact on
all aspects of lives including Law. New-age technologies
like AI, ML, Drone Tech, and Cloud Computing are new
avenues that have disrupted the way businesses worked.
Along with the ease, came the legal challenges. Though in
India too, the Govt. and the Judiciary are looking at them to
form the guidelines, many geographies like the US and
European countries have already developed some laws and
guidelines.
The TSA Legal team keeps itself abreast with these changes
through study, research, certifications, conferences, and
seminars. This indirectly helps its clients as it helps them to
remain ahead of the curve. TSA Legal thus lends more
clarity to its clients in these matters as it has the in-house
capabilities to respond to such queries with a verifiable trail
of evidence and precedence to rely upon.
Countering Challenges Holistically
As for challenges, there are two main challenges that
Veenita sees
• Changing landscape of how businesses are being done
through virtual and online platforms, and,
• Managing risks from the global perspective.
The challenge of new-age technology can only be handled
if one is well-versed with the tech and associated law
(especially its implications). It tends to outline various risks
and then create the framework to mitigate those risks for its
clients and their clients/customers.
As for the global outreach of today’s businesses, the focus
TSA Legal is a modern law firm
that helps new-age businesses
especially the ones focused on T
echnology, IT, Mobility
and Artificial Intelligence.

is again on the contracts, geographies, and the law there.
TSA Legal has in-house experts in US and European laws,
hence the clients tend to get a holistic purview of the
provisions of the law in those territories where the prospec-
tive business will interact.
A Reverberating Advisory
In her advice to young professionals entering the legal
industry, Veenita mentioned that Legal Advisory is a very
interesting field in today’s world, and in her opinion, it is
the best time for youngsters to equip themselves with
diverse knowledge and start consulting in this field. The
New-Age Tech and IPR are the key legal buzzwords that
will remain relevant in the times to come. She adds that
more and more businesses are seeking its advisory in these
verticals, not only in India but from Europe, the US, the
Middle East, and even Africa. As the investment in startups
gathers wind post-COVID, there will be new avenues too
for the legal fraternity to lend their expertise to this industry
segment.
The firm needs to look at the mindset of today’s youth
which is more driven by the newer challenges that reverber-
ate with what is happening around him/her and not that
inclined towards the same old litigation work. Veenita says
this because almost 98% of the young lawyers that
approach TSA Legal for internships or probable jobs, want
to work in these domains only (IPR and New-age tech).
Future’s Best Global Law Firm
TSA Legal has been scaling up even during the peak of the
COVID-related lockdowns as well, so for 2023, it has made
very aggressive plans to expand both externally and
internally. While it will be opening more offices in India,
TSA Legal is also exploring collaborations in the interna-
tional markets as almost 15% of its clients and work is
pouring from outside India. Internally it plans to expand
horizontally with its dedicated teams for AI and Bio-Tech
which shall give it an edge in consulting. Its steady progress
has been noted and appreciated by the global Legal
Community as well.
TSA Legal was recently awarded as ‘One of the Best
Upcoming Law Firms,’ at a Legal Conference of South
Asian Countries held in Singapore (Nov 2022).
Business wise the firm will be expanding its reach to other
industries as well especially FMCG and Pharma as those
are the segments that are seeing quite an emergence and
beating all the slow-down predictions in Global Markets.

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Comprehending the
InspiringTraits of
Successful
Women
Leaders.
eaders have played an inﬂuential role in
Lsetting an example of ideal working and in
motivating the people to improve
themselves towards the path of excellence. As we
look into the aspects of how leaders are born, it
would be an interesting revelation that leaders are
just the common team players with broader
thinking, forward thinking and an empathetic
mindset towards everyone. In the recent times, it is
noticed fact that women have climbed the ladder of
corporate and entrepreneurial hierarchy to handle
and execute top responsible positions across the
sectors.
Lets identify some of the many interesting traits of
the successful women leaders who have created an
identity of their own through their competent
leadership capabilities.
16 | February, 2023 | www.insightssuccess.in

Visionary Leaders
Women in business or in corporate world have sparkled by
their wide approach of looking at the business and the
industry. By understanding from a macro perspective, they
are well aware of identifying and gauging the possible
hiccups or friction that may arise in the business. This
approach of thinking beyond their KRAs have actually
helped them in working efficiently with more volume-
oriented tasks and with the organizational objective. With
strong belief in the organizational vision, women leaders
have been effective in instructing and steering the
employees and the associates in working in the right
direction. It helps them in imbibing the loyalty and oneness
with the organization.
Strict Disciplinarians
Regardless of their academic backgrounds, women leaders
have been very demanding and influential setting and
following the rules and regulations. With the high level of
integrity, they have displayed their discipline through their
timeliness in reaching office, attending the meetings or
events and observing the best level of the formal dress
code. This quality makes them stand out in the crowd and
shine brightly to earn respect automatically. Employees
look up to learn many things from them with these
impressive and inspiring qualities. Always ready with the
meeting accessories with additional elements, women
leaders have always displayed firmness in their approach
and behaviour.
Passionate Contributors
Getting involved in the projects and identifying the work
status, women leaders have been active contributors in the
activities. They participate by adding valuable inputs,
asking questions and triggering engaging discussions.
Encouraging all the team members to contribute with their
inputs, women leaders work with them in making the work
lively and happening. Always on time and available for
discussion, women in the higher roles have always been
dedicated in their efforts in terms of discussions, execution
or planning. Always ready to identify newer ways for doing
the things in better ways, these leaders have been focused
and enthusiastic in working and developing the solutions
further.
Empathetic Guides
Having a heart and concern for others is very important trait
of the women leaders. Listening to the doubts and problems
of the people in a patient and friendly manner makes them
popular and respected person. Employees travel to work,
have several challenges on work or personal front, women
leaders are always there to hear them patiently and address
them with logical and feasible solutions. This boosts the
employee morale and builds a strong bond with the
organization. Employees spread positivity among
themselves and in the industry about their feelings of
gratitude about their considerate and empathetic seniors.
Excellent Communicators
Communication is the basic quality of every professional,
but it is far more refined and polished in the women leaders.
They convey the instructions very clearly and precisely in a
normal yet firm voice. Their communication verbal, emails,
messages, gestures is noteworthy. Impeccable with the use
of words enriched with vocabulary, women leaders have
always made the communication very focused, clear and to
the point. Timely communication with a practical call to
action is the key aspect in their communication. Everything
is well thought about and planned. People are amazed
reading their mails, listening to their speeches and
instructions as they are inspiring and communicate the best
positive aspects about the work and the organizational
objectives.
Voracious Learners
Learning is an ingrained ability of women leaders who are
always hungry to know more and learn from others. The
reason they are good listeners is their interest in knowing
more and learning new from the other people. Believing
that the best learning happens in knowledge sharing and
brainstorming sessions, they initiate several activities like
group discussions, organize seminars and collaborative
events that invites subject scholars and experts who can
guide the employees to learn and develop further.
Organizations which have an open and encouraging culture,
has the highest number of loyal employees who contribute
more than their KRAs.
- Kedar Borgaonkar

Legends are made of cosmic depths of timeless
infinity, universal force of boundless eternity, and
living serenity of the ultimate wisdom. All the
biased definitions in ‘Man’s thesaurus of patriarchy falls
pale in front of these legendary and mighty leaders
abundant in the quintessential charisma of immortal energy,
today coming in the form of Prof Dr Parin Somani, a
multifaceted, multitalented, and mightily monumental
personality. She is the Director of the London
Organisation of Skills Development (LOSD) and an
Independent Academic Scholar, TEDx Speaker, Educator,
International Motivational Speaker, Author, Writer, Banker,
Humanitarian, Philanthropist, Multi-International Award
Winner.
Of course, the sky is not enough. Prof Dr Somani has eight
Doctorate degrees, recognized five times in the World
Book of Records, twice in the India Book of Records,
Asia Book of Records, Karnataka Book of Records, and
Golden Book of World Records. All her experience has
allowed her to help global societies in Education, Women
Empowerment, and Youth Development. She has travelled
to more than 117 countries, published 41+ educational
papers, newspaper/magazine articles, and 19 books, and
featured in 100+ videos and 177+ newspapers/books.
During COVID-19, she has educated 100,000+ people
globally, delivered research at Harvard University, and has
been invited by the Governors of India. Having survived
life-threatening aggressive cancer twice, one decade apart,
she has realized the importance of education, knowledge,
and, most importantly, skill development in a continually
changing world.
Through her vast knowledge and diverse skill set, Prof Dr
Somani has driven LOSD to great heights to help global
societies excel in their personal and professional lives. She
possesses an array of diverse qualities that are most
admirable, from professionalism to integrity, compassion,
and motivation to succeed together. Her actions within
LOSD reflect her two mottos as she works tirelessly to help
humanity progress unitedly.
LOSD’ s slogan ~ ‘You Can Reach Your True Potential!’ is
exactly the service it provides. London Organisation of
Skills Development LTD (LOSD) has been created to usher
the world toward a united, prosperous future. The
organisation is helping humanity through education, women
empowerment, and youth development, facilitating
specialized skill acquisition in multidisciplinary subjects
and improving quality of life. An all-inclusive organisation
passionate about education despite backgrounds, LOSD
offers free online classes. With a global outreach, LOSD
publishes research through Global Research Journal
(GRJ) and offers podcasts to appeal to diverse individuals.
LOSD believes in equal opportunities to progress in
lifelong learning and the importance of knowledge
acquisition in contemporary life. Through LOSD, 100,000+
individuals have been facilitated in developing their skills.
The LOSD Excellence Awards recognizes outstanding
contributions by individuals and organisations in numerous
categories. LOSD has contributed to the skills development
of 100,000+ individuals globally. This has been possible
through 256+ webinars and live and virtual conferences
where Prof Dr Somani has been instrumental in sharing her
knowledge and mentoring individuals.
In addition, GRJ has been pivotal in bringing global
researchers on one platform to share information, identify
challenges, and find solutions to a multidisciplinary topic
globally.
Prof Dr Somani, through LOSD, has utilized technological
advancements to create learning content imparted to
interested learners within interactive video conferencing
software. In addition, her Global Research Journal (GRJ)
provides a platform for global researchers, educators, and
academics, despite their backgrounds, to present their
findings through the key values of Free Global Knowledge
Acquisition, Complex Language Made Simple, Attractive
Visuals, and Global outreach and representation.
Prof
Dr Parin
Somani
The Quintessential Force of Eternal Wisdom
Influential Women Leaders in Business 2023

Prof Dr Parin Somani
Director
London Organisation of
Skills Development (LOSD)

Technology has enabled each core value to administer,
adding value to societies globally to find solutions to
challenging contemporary issues. Within LOSD
conferences held at world-class higher education
institutions globally, people are empowered to think
critically and contribute toward helping society embrace
advanced technologies.
The world is continuously changing, and technological
advancements are growing rapidly. Individuals are facing
challenges in employment, education, personally or
professionally. There is a continuous need to bridge the skill
gap that stops individuals from excelling.
Prof Dr Somani recognizes these challenges and provides a
global platform through which individuals can acquire the
necessary skills to reach their goals. The LOSD courses are
available for individuals to enroll in numerous classes,
develop the essential skills and apply them in contemporary
life. Hence, lifelong learning is vital in an ever-changing
world.
It is important to learn from previous mistakes, understand
the current challenges, prepare for the future, and set goals
for success. Strengthening existing skill sets and learning
novel skills will give budding entrepreneurs positive results.
In her advice to budding entrepreneurs aspiring to venture
into the knowledge industry, Prof Dr Somani says,
“Education and skill development are essential in
contemporary life; therefore, we welcome budding
entrepreneurs to learn the necessary skills to flourish.”
LOSD is a multidimensional firm eager to continue growing
from strength to strength to facilitate skill acquisition.
LOSD has numerous courses available for individuals to
enroll in.
GRJ provides a platform for global researchers to share
their papers and articles with international audiences. It
ensures scientific rigour while combining colour and visuals
appealing to the senses. This makes knowledge acquisition
more relatable to a diverse range of readers and researchers.
In addition, GRJ allows all interested individuals to
participate in listening to the GRJ podcast. “This facility
enables readers to select an article of their choice and
listen to professionally narrated research articles that give
research more character, bringing it to life through another
sense,” she says.
According to Prof Dr Somani, a strong vision, a series of
goals, and the ability to bring the team together to achieve
success are the traits any influential leader must have. “They
must also possess a positive motivational drive, compassion
for others, critical thinking, and integrity,” she concludes.

Wo
Path Makers
le

omen
ny entity, be it business, art, hobby, social work,
Aeducation—requires modern approach towards
improving and enhancing its functional purpose.
Looking into the developments taking place in several
sectors, there is a prominent role of women in planning,
initiating and executing the new changes. Rising from the
typical brackets of the job and family, women today have
taken big leap in numerous sectors through their dynamic
acumen.
Initiating Digital Transformation
Modernization is the key to eﬃcient working, be it on
professional or business fronts. The recent trends in digital
transformation have witnessed a promising role of women
in several levels of planning, execution and decision-
making. Equipped with sound technical know-how, women
techies have presented the advantages of the digitalization
so well, that it has gained a rapid mass appeal with a large
number of business enterprises and institution progressing
in their path of digitalization.
HowWomen leaders are
Inﬂuencing the Developments
in the
Modern
Business Sector?
eaders

Several leading MNCs including Google, Microsoft, HCL,
Meta, Oracle, Intel, Amazon, etc have women in senior
decision-making roles. The mindset to understand the need
of new developments and to identify and convey the digital
advantages have been prominently undertaken by key
women entrepreneurs. Its not just thinking or deciding to
change, but effective implementation and orientation with
the modern software tools and application is properly
carried out.
Employee Development Initiatives
Understanding that every organization works on the people
as they play key roles in the functioning of almost all the
business operations. Women leaders have taken the timely
cue of this aspect and have developed holistic and
comprehensive employee policies that enabled in
harnessing the work potential as well as providing a
satisfying and comfortable work environment.
From providing the basic levels of comfort, safety, hygiene
and liberty, workforce is encouraged to provide to the best
of their abilities. This is achieved when the employees are
happy and satisfied. Women leaders have initiated several
learning and development activities that empower the
people with the essential technical knowhow and the
subject-based training. Exposure to new developments in
the related fields helps to enhance the interest and
dedication in the workplace.
Channelizing Solution-based Approach
Developing a mindset of creating solutions the women
leaders have effective transformed the business positioning
from a product-based thinking to a customer-centric
solution provider. This innovative approach has beefed up
the confidence in the prospects who have understood the
importance and value of the products and services offered.
The product positioning is done based on identifying the
customer needs and requirements and bridging them with
the product attributes. Women leaders have mastered this
skill that connects with the clients regardless of their size,
volume or location. The surge of startups in the past decade
has highlighted India on a global horizon thanks to women
entrepreneurs who have initiated numerous innovations that
led to the phenomenal growth of their organizations.
New Collaboration Avenues
Growth happens when the organization innovates in its
product offerings with best of the quality and services.
However, the market dynamics and specializations created
challenges in growth journey. Women leaders have
proactively identified and created some amazing business
opportunities that were conceived through smart and
mutually beneficial collaborations. This opened the markets
for both the partnering organizations and enabled the
growth and expansion of their respective products and
services. Mergers and collaborations have facilitated several
organizations in entering new geographies utilizing the
strengths and strong presence of the local counterpart.
Contributions as Sustainability Leader
Displaying the ability to emphasize and listen and the
predisposition to sharing and collaboration are considered
the two typical traits of female leadership that are distinct to
increase the effectiveness of implementing sustainable
development strategies. In fact, these attributes were
identified, from several women leaders. Even the overall
and long-term vision of the surrounding reality and the
problem-solving abilities are considered natural female
characteristics capable of facilitating the implementation of
sustainable strategies within the companies. On the
contrary, greater sensitivity to environmental issues has
been with high flexibility is not among the typical female
attributes however are considered instrumental to the
success of business sustainability.
Implementing Modern Research
An eye for detail and analysing the facts minutely, today’s
women leaders have been instrumental in identifying the
grey areas effectively. The approach of looking for windows
of potential and initiating improvements, has proved them
effective and resourceful professionals not just within their
organizations, but in the industry circles as well.
Implementing the plans that are based on the strategies of
expansion, they have scaled the organizational potential
within the prevailing resource and infrastructure, directing
the teams in mobilizing the operations effectively.
- Kedar Borgaonkar

Avid travellers dream of holidaying in scenic
locations or picturesque places in the serenity of
mesmerizing nature. However, it becomes challeng-
ing to search for suitable sites, check availability, plan
travel, look for best-value hotels, and many more. More-
over, the dozens of local travel service providers create a lot
of confusion and uncertainty among these journeying
enthusiasts.
The need for professional, knowledgeable, and well-
updated travel and hospitality partners who can offer
suitable solutions arises. Providing one-of-its-kind eco-
friendly travel sojourns, Yogita Goyal, Co-founder of
Stotrak Hospitality, offers the best holiday solutions to the
customers, enhancing their pleasure and experiences.
Through her venture, Stotrak Hospitality, Yogita has
specialized in providing unique travel plans and enabling
customers with sustainable experiences. Yogita has steered
the company towards advancing eco-friendly tourism
strategies and protecting the scenic splendour of the regions
where they operate, and over the next two years, plans to
add another 50 experiences to its catalogue throughout its
existing locations, including Dakpathar, Mussoorie,
Rishikesh, Selaqui, Jaisalmer, Ranthambore and Nahan.
In the engaging rendezvous with the Insights Success team,
Yogita unfolded her professional journey of Stotrak
Hospitality, her inspirations, challenges, and the business
USPs.
Yogita, please tell us about the saga of your reputed
business since its inception.
Stotrak Hospitality was started when we two co-founders
brainstormed for a year and decided to quite a comfortable
reputed job to create a brand that will not only offer
experiential stays for the guests but be a motivating journey
where they know that the company shall take care of them
whenever required.
We signed the first hotel in the month of October 2020 in
Dakpathar, Uttarakhand, followed by Mussoorie in
February 2021, Ranthambore in July, Jaisalmer in October,
Selaqui in January 2022, Rishikesh in August, and now
Kumbhalgarh in February 2023, a consistent 4-5 months of
average growth.
In the first year, the group attained the vision of providing
Sun, Sand and Sukoon to having Hotels, Resorts and
Homestays in the second year of inception.
What was your inspiration behind venturing into the
business arena?
To provide various experiences to our guests and make the
hotel staff friendly, wherein everyone is treated well and
taken care of. We could showcase during the second wave
of COVID-19 that none of our staff was asked to leave. And
not a single rupee was deducted from their salaries. Good
work earns customer satisfaction, further motivating our
team members to give their best. Moreover, satisfied
customers refer our services to many other people. It works
as positive word-of-mouth publicity with strong trust and
respect. Customers come for holidays to relax, enjoy and
spend some time peacefully. Understanding this need, we
began our exclusive travel services that aimed to offer our
customers the best travel, hotel, and holiday experiences.
What initial challenges did you have to surmount to
ensure your business’s success rate reached greater
heights?
Influential Women Leaders in Business in 2023

Stotrak started the journey in mid-2020, the most challeng-
ing year for this entire industry. Sustaining the initial year
was difficult. But with the right focus of our teams and their
dedication, we were able to go sailing through this very
easily. It, in turn, gave us an excellent opportunity to
establish a strong hold on the way. We shall be going
forward with operating our company. We went beyond the
typical services and guided the customers with customized
travel plans that suited their different types of requirements.
Giving the highest priority to their safety and hygiene, we
offered the best of services so they could enjoy their
holidays.
What professional values and qualities do you think
your client values most in you and Stotrak Hospitality?
The comfort our team can put in their experiences is what
can be considered the quality our guests' value. It is evident
from the feedback we have received on online and offline
platforms.
What USPs highlight Stotrak Hospitality’s uniqueness
in the industry you are catering to?
We approach a sustainable future through the use of
environmentally friendly activities. Moreover, we are
continuously working towards amplifying our daily
experience with customers.
We are focusing on offering more and better experiences to
our guests. Although, efforts in this direction will only show
visible uniqueness after a few years of consistency in how
we keep adding to these. Our team follows the practice of
taking feedback from every customer. It helps in under-
standing their travel experiences. It helps us to improve our
services accordingly. At Stotrak, we take every suggestion
or feedback very seriously and implement it throughout our
service network.
Several customers who have availed of our services again
have given positive comments and appreciated our
customer-centric approach. We have implemented modern
applications in our billing and booking process. It has made
things simpler, easier and more flexible for our team and
clients. We promptly intimate and remind the customers
through our regular updates and messages.
As an experienced professional, what would you like to
advise the budding aspirants willing to enter the
business world?
Balancing passion with some market study can be a good
source of information to get started with your entrepreneur-
ship journey. But in the long run, consistency is the only
way to take you forward. Whatever you decide, make sure
you think over doing it consistently for the next couple of
years. Otherwise, it will not make any business sense. Be
honest in your approach.
Understand the customer requirements clearly and then
present them with the holiday options to choose from.
Communicate all the aspects clearly. Always be available to
listen to their requirements and address their concerns.
These are the small factors. In real life, you can learn and
develop your skills. Develop the habit of learning from
customer feedback. These are the crucial stepping stones to
your success.
How do you envision your company’s operations with
the emerging technologies and automated tools that are
revolutionizing the business world by enabling innova-
tions?
Innovations and automation are already big things. No
doubt, they would only increase in our industry. The past
two years have been a key to revolutionizing the use of
technology in the hotel industry. These techs are adding
confidence in users to start interactions using QR codes,
online resources to facilitate bookings etc.

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