Limitless Fundraising: Is E-Philanthropy a Tool for Reaching a World-Wide Range of Donors? Allyson Lazar September 19, 200...
What is e-philanthropy? <ul><li>Solicit/donate funds or goods </li></ul><ul><li>Find volunteers/volunteer opportunities </...
What does it entail? <ul><li>Nonprofit Evaluation Websites </li></ul><ul><li>Nonprofit-Supporter Matching Sites </li></ul>...
 
Is anyone actually doing this? <ul><li>Total money raised online increased by 19% between 2006 and 2007. 1 </li></ul><ul><...
What about museums?
What are the benefits? <ul><li>Convenience </li></ul><ul><li>Inexpensive Implementation </li></ul><ul><li>Enhanced Visitor...
What are the barriers to entry and success? <ul><li>Lack of Staff </li></ul><ul><li>Slow to See Results </li></ul><ul><li>...
So what next? <ul><li>Start small. </li></ul><ul><li>Identify mission-driven goals. </li></ul><ul><li>Develop metrics. </l...
How to…? <ul><li>How to Create a Great Website </li></ul><ul><li>http://sethgodin.typepad.com/seths_blog/2007/10/how-to-cr...
Who’s next? <ul><li>Amanda Fredrickson-Banks: Marketing and Development Associate, Craft and Folk Art Museum </li></ul><ul...
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Limitless Findraising: Is E-Philanthropy a Tool for Reaching a World-Wide Range of Donors?

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Presentation given at the Western Museums Association (WMA) 2008 in Anchorage, featuring an overview of e-philanthropy, trends in its usage in the museum field, benefits, barriers to entry and success and resources.

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Limitless Findraising: Is E-Philanthropy a Tool for Reaching a World-Wide Range of Donors?

  1. 1. Limitless Fundraising: Is E-Philanthropy a Tool for Reaching a World-Wide Range of Donors? Allyson Lazar September 19, 2008 [email_address]
  2. 2. What is e-philanthropy? <ul><li>Solicit/donate funds or goods </li></ul><ul><li>Find volunteers/volunteer opportunities </li></ul><ul><li>Participate in nonprofit advocacy </li></ul><ul><li>Cultivate relationships between nonprofits and their stakeholders </li></ul><ul><li>Foster connections between individuals with shared nonprofit interests/causes </li></ul>
  3. 3. What does it entail? <ul><li>Nonprofit Evaluation Websites </li></ul><ul><li>Nonprofit-Supporter Matching Sites </li></ul><ul><li>Nonprofit Website-Based Financial Transactions </li></ul><ul><li>“ Friend-Raising” through Social Networking Sites and Website Offerings </li></ul><ul><li>Advocacy Websites </li></ul><ul><li>Shop-to-Give Websites </li></ul><ul><li>Search-to-Give Websites </li></ul>
  4. 5. Is anyone actually doing this? <ul><li>Total money raised online increased by 19% between 2006 and 2007. 1 </li></ul><ul><li>By 2010, 33% of all donations will be made online. 2 </li></ul><ul><li>1 NTEN and M& R Strategic Services. 2008 eNonprofit Benchmarks Study . </li></ul><ul><li>2 James Austin. “The E-Philanthropy Revolution is Here to Stay.” Chronicle of Philanthropy. March 8, 2001. </li></ul>
  5. 6. What about museums?
  6. 7. What are the benefits? <ul><li>Convenience </li></ul><ul><li>Inexpensive Implementation </li></ul><ul><li>Enhanced Visitor Experience </li></ul><ul><li>Broader Audience </li></ul><ul><li>Increased Visibility </li></ul><ul><li>Greater Visitor Access to Collections and Content </li></ul><ul><li>Deeper Stakeholder Relationships </li></ul><ul><li>Keeping up with New Industry Standards </li></ul><ul><li>Rapid Communication with Stakeholders </li></ul>
  7. 8. What are the barriers to entry and success? <ul><li>Lack of Staff </li></ul><ul><li>Slow to See Results </li></ul><ul><li>Time-Consuming </li></ul>
  8. 9. So what next? <ul><li>Start small. </li></ul><ul><li>Identify mission-driven goals. </li></ul><ul><li>Develop metrics. </li></ul><ul><li>Enlist computer-savvy interns and volunteers. </li></ul><ul><li>Don’t abandon direct mail. </li></ul><ul><li>Remember that e-philanthropy is just one tool. </li></ul>
  9. 10. How to…? <ul><li>How to Create a Great Website </li></ul><ul><li>http://sethgodin.typepad.com/seths_blog/2007/10/how-to-create-1.html </li></ul><ul><li>How to Improve Email Fundraising Campaigns </li></ul><ul><li>http://www.silverpop.com/newsletters/digitalmarketer/emailresolutions2008_12_07.html </li></ul><ul><li>How to Become a Heroic Business Blogger </li></ul><ul><li>http://www.copyblogger.com/how-to-become-a-heroic-business-blogger/ </li></ul><ul><li>How to Develop a Social Media Plan in 5 Steps </li></ul><ul><li>http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/ </li></ul><ul><li>Nonprofit Blogging Burning Questions (and Answers) </li></ul><ul><li>http://www.netsquared.org/blog/britt-bravo/nonprofit-blogging-burning-questions-and-answers </li></ul><ul><li>Fundraising Guide for the Overworked Nonprofit </li></ul><ul><li>http://www.fundraising123.org/ </li></ul>
  10. 11. Who’s next? <ul><li>Amanda Fredrickson-Banks: Marketing and Development Associate, Craft and Folk Art Museum </li></ul><ul><li>James G. Leventhal: Director of Development and Marketing, Judah L. Magnes Museum </li></ul><ul><li>Stephanie Almeida: Membership Coordinator, Boise Art Museum </li></ul>

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