User Context in search is all about augmenting a search query with information that gives the query a greater level of meaning, or ‘understanding’.
As an organization we have access to information about a user that Web Search engines could only dream of – this is one of the levers that enterprises can use to bring a greater level of relevance to search inside the firewall.
Context is about information flowing to a user – the right information, at the right time – depending on where they are, what they’re doing, and what they need – one view.
It’s important to highlight that knowing the ‘what’, ‘why’, and ‘who’ of a search query you have greater control in bringing back better quality results.
In this case the ‘what’ is the question that the user is asking of the search application, the ‘why’ is a reflection of the business need, and the ‘who’ is the context or environment of the user.
Planning Your Enterprise Search Strategy
Enterprise Search Strategy
Building an Effective Search Strategy your Business
Director Enterprise Search Strategy
Meet Joel Oleson…
Microsoft’s go-to ISV for
Focused on Search and
SharePoint since 2004
Search Industry Leader
About Joel Oleson
• Director of Search
Strategy, BA Insight
• First SharePoint admin
• Top social media
Killer Apps are Search Apps
Enterprise search projects often fail because they do not meet users’
expectations and do not deliver a remarkable user experience.
Context Matters in the Business
Marketing Sales Consulting Procurement Production Research IT Support HR / Legal
Users need to find different information
depending on their role , location,
responsibility and task at hand
Pillars of Search
4 Pillars of Search Strategy
MYTH: More is better….
Why not just index everything?
so I can be like Google and
How much do they actually index?
5.6% 1.7% 1%
Size of the Web
> 1,000,000,000,000 unique links to pages found Source: Google Blog
Anatomy of a Search:
Internet search has changed expectations for enterprise search
$59.8 Billion Dollars in 2013
3000+ Engineers Tuning Relevancy
100,000+ keywords managed + SEO
Dynamically driven results
What is an Authoritative Source?
They have learned to only index authoritative sources
Tiered Ranking Strategies
Level 1: Authoritative Sources
Intranet, Official Corp, Policies
Level 2: Published “Polished”
Level 3: Work in Progress
Social & Collab Sources
Level 4: Personal Content –
Level 5: Highly Classified
Sensitive/Do Not Index
90% of Searches
>1% of content
5% of Searches
10% of content
2% of Searches
40% of content
>1% of Searches
50% of content
Why Enterprise Search Projects Fail…
Rarely able to find relevant data
• Research shows minimum of 27 characters is needed for relevancy in the enterprise
• The average search is only 1.2 words
Successful enterprise search
requires users to be precise with an
understanding of how to build
intricate search queries.
Jakob Nielsen, Prioritizing Web Usability
Search User Tips
• Default Search sorted by Relevancy
• Free Text Queries
• Word or Multiple words (default will AND words)
• Phrase (in quotes)
• Boolean (CAPS required)
• AND, OR, NOT
• Wildcard Search (Must be on last word)
• search fed*
• "micro*" finds documents that contain "Microsoft" or
• Property Search
• Author:"William Zuckermann"
• Filetype:xls (Filetype:XLS OR Filetype:XLSX)
• Filename: "federated search"
Refinement vs. Exploration
The New Role of Taxonomy – Noise Reduction
Eliminate Noise from Queries
What you can do!
Continually analyze, gather feedback and tune your
search service and index
• Index and Enrich the RIGHT content
• Manage Recommend Results
• Create and manage Visual Catalog of important items
• Add Promoted Results for Common Queries
• Mange Term Store, Managed Metadata for Refinement
• Review Search Reports
• Eliminate “Junk” from default search experience