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Casablanca SharePoint Days Enterprise Search Strategy


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Four Pillars to Enterprise Search Strategy for SharePoint 2013

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Casablanca SharePoint Days Enterprise Search Strategy

  1. 1. Enterprise Search Strategy Four Pillars of Search Joel Oleson Director of Enterprise Search Strategy BA Insight @joeloleson
  2. 2. Microsoft’s go-to ISV for Enterprise Search Focused on Search and SharePoint since 2004 Search Industry Leader About Joel Oleson • Director of Search Strategy, BA Insight • First SharePoint admin • Top social media influencer Meet Joel Oleson… Passionate About • Search • SharePoint • Search-based applications • Community • Travel Connect @joeloleson
  3. 3. Enterprise search projects often fail because they do not meet users’ expectations and do not deliver a remarkable user experience. Killer Apps are Search Apps
  4. 4. Pillars of Search 4 Pillars of Search Strategy • Context • Content • Metadata • UX
  5. 5. Pillars of Search 4 Pillars of Search Strategy Context
  6. 6. Who Are You?
  7. 7. Context Matters in the Business Users need to find differentinformation dependingon their role , location, responsibility and task at hand Enterpri se content Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction
  8. 8. SharePoint Demo: UCDenver - Context
  9. 9. Pillars of Search 4 Pillars of Search Strategy Content
  10. 10. MYTH: More is better…. Why not just index everything? so I can be like Google and Bing.
  11. 11. How much do they actually index? 5.6% 1%1.7% Size of the Web > 1,000,000,000,000 unique links to pages found Source: Google Blog
  12. 12. Anatomy of a Search: Revenue $59.8 Billion Dollars in 2013 Relevancy 3000+ Engineers Tuning Relevancy Internet search has changed expectations for enterprise search Tagged 100,000+ keywords managed + SEO Contextual Dynamically driven results
  13. 13. SharePoint’s Algorithm
  14. 14. What is an Authoritative Source? They have learned to only index authoritative sources
  15. 15. Tiered Ranking Strategies Level 1: Authoritative Sources Intranet, Official Corp, Policies Level 3: Work in Progress Social & Collab Sources Level 4: Personal Content – OneDrive + Level 5: Highly Classified Sensitive/Do Not Index Level 2: Published “Polished” DefaultSearch DeepSearch 90% of Searches >1% of content 5% of Searches 10% of content 2% of Searches 40% of content >1% of Searches 50% of content
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  17. 17. Pillars of Search 4 Pillars of Search Strategy Metadata
  18. 18. Classes of Search Users
  19. 19. Why Enterprise Search Projects Fail… Rarely able to find relevant data • Research shows minimum of 27 characters is needed for relevancy in the enterprise • The average search is only 1.2 words Jakob Nielsen, Prioritizing Web Usability Successful enterprise search requires users to be precise with an understanding of how to build intricate search queries.
  20. 20. • Default Search sorted by Relevancy • Free Text Queries • Word or Multiple words (default will AND words) • Phrase (in quotes) • Boolean (CAPS required) • AND, OR, NOT • Wildcard Search (Must be on last word) • search fed* • "micro*" finds documents that contain "Microsoft" or "microchip” • Property Search • Author:"William Zuckermann" • Filetype:xls (Filetype:XLS OR Filetype:XLSX) • Filename: "federated search" Search User Tips
  21. 21. Refinement vs. Exploration
  22. 22. The New Role of Taxonomy – Noise Reduction Eliminate Noise from Queries
  23. 23.
  24. 24. Pillars of Search 4 Pillars of Search Strategy UX
  25. 25. •
  26. 26.
  27. 27. Reality for some…
  28. 28. What you can do! Continually analyze, gather feedback and tune your search service and index • Index and Enrich the RIGHT content • Manage Recommend Results • Create and manage Visual Catalog of important items • Add Promoted Results for Common Queries • Mange Term Store, Managed Metadata for Refinement • Review Search Reports • Eliminate “Junk” from default search experience
  29. 29. Nos partenaires Platine Gold Silver Bronze Affichage
  30. 30. Thank you for your attention! This presentation will be available on the Casablanca SharePoint Days web site after the event. Merci de votre attention ! Cette présentation sera disponible sur le site internet de SharePoint Days Casablanca, après l’événement.
  31. 31. SVP évaluez ma session! Complétez le sondage et courez la chance de gagner une tablette Surface Please rate this session! Fill out the survey and get a chance to win a Surface