Social Media & Small Business


Published on

For small businesses, social media is a "means to an end." I give you 6 reasons on how social media can help you achieve your objectives. I also provide the 5 most common excuses why small businesses aren't using SM and my responses to them. Enjoy!

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • EVERY MINUTE OF EVERY DAY: 100k tweets sent Almost 700k pieces of content shared on FB 2 million queries on Google 48 hours of video uploaded to YouTube $272k spent online by consumers ALSO: One billion Facebook users 3 billion hours of YouTube watched monthly 58% of Americans use social networking sites several times/day.
  • Definition - SM is a set of Internet Based Tools that Act as a Catalyst in the Changing Way the World Communicates. Business owners as well as any other business professional needs to recognize that we are going through a metamorphosis. By not joining the conversation, business owners run the risk of becoming extinct. Business owners need to see social media as a tool that can help them achieve their goals.
  • Biz Owners don’t want to be a Twitter guru or a FB God. They want to sell more products or services! Social Media can help business owners get to where they want to go. BUT…do business owners even know where they want to go? That’s the BIG question.
  • Young entrepreneurs see business plans as old school or something that is “1 & done.” Living, breathing document/GPS system How many people here would be lost w/o your cell phones? It’s the same concept for biz owners and their biz plans!! Strategic Goal (go from $700k to $1million) Operational Plan: How to get there. SM is embedded into your operational plan. Let’s conduct an experiment.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • Where are your customers? Potential customers? Partners? Industry experts? Competitors? THAT is where you should be? ENGAGE with them! Plastics Manufacturer with a FB page. Getting my Twitter account hacked. The Cool Hunter and Facebook Good Tools: Twitter HashTags, LI profile organizer
  • The 5 most common excuses I’ve heard over the last 4 years when giving over 100 workshops/seminars on social media for business owners.
  • Most business owners really don’t have a choice in whether or not to get involved in social media. If they don’t, they face extinction!
  • Social Media & Small Business

    1. 1. Keeping Up with Social MediaA Plan for Business Owners @BrianMoran Founder & CEO Brian Moran & Associates
    2. 2. Social Media Overload
    3. 3. What is Social Media & Why Should Business Owners Care About It?#PRSMS @brianmoran
    4. 4. Social Media is a “Means to an End.”#PRSMS @brianmoran
    5. 5. What’s Your Plan?
    6. 6. Milwaukee to Lubbock, TX 1,224 Miles Using Google Maps 36 Separate Steps Shortest = 404 Feet; Longest = 378 Miles 20 Hours 23 Minutes to Get There 10 Volunteers Who gets there first? Why?
    7. 7. Six Reasons To Use Social Media Lead Generation Customer Service Market Research Competitive Analysis Networking PR
    8. 8. The Big Three
    9. 9. Top 5 Excuses I’m Late to the Party There’s Too Much to Learn I Don’t Have the Time Social Media is Constantly Changing I Don’t Need It to Run My Business
    10. 10. My Responses Social Media is Like College. You Can’t Take 128 Credits in One Semester If You Can’t Find the Time to Do Something Right; When Will You Find the Time to Do It Over? The Horse Has Left the Barn. Make the Investment.
    11. 11. 10 SuggestionsTwitter Tweet, Retweet & Reply Be Consistent Avoid Politics, Religion & Tweeting After Midnight
    12. 12. 10 Suggestions (cont’d)LinkedIn Make Connections Give & Get Recommendations Join Groups: Ask Questions; Give Answers
    13. 13. 10 Suggestions (cont’d)Other Use Google Alerts Engage with Industry Communities Get Employees Involved, But Make Sure They Know the Rules
    14. 14. Thank You