This document discusses strategies for library and information professionals to have greater impact beyond their libraries. It emphasizes the importance of understanding decision-making processes in universities and other institutions. Senior leaders are often distracted by factors like finances, quality, and reputation. The document recommends ways to influence agendas, such as joining boards and committees, volunteering for key roles, and linking projects to institutional strategies. Small scale pilots can help prove value and lead to larger opportunities. Convincing others requires appealing to what looks, sounds, feels and makes sense right to them. Overall, professionals are encouraged to make their voices heard, network effectively, and target efforts in strategic areas.