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Opportunity Identification



                              FITT
– Fostering Interregional Exchange in ICT Technology Transfer –


                                 www.FITT-for-Innovation.eu
Except where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
Definition


• In the context of public service, technology transfer aims at bringing the results of
  research laboratories to public use and benefits. The conversion of scientific findings
  into useful commercial products or processes is a way to bring innovative technologies
  to the society.



• In the scope of technology transfer, the detection of opportunities is the way research
  organisations identify the technologies that could be successfully turned into
  commercial products.




2 | March 2010                       Opportunity Identification
Position in the valorisation chain

• Detection is the starting point of the technology transfer
  process.

• Answer the question: “What can be brought to the market?”
  before “How can it be brought to the market?”




                New ideas/
               Technologies



                                     What?                           How?

  3 | March 2010                        Opportunity Identification
Position in the valorisation chain

 • In reality, valorisation process is a more complex, iterative process. All steps are closely interrelated.

 • A lot of time and money is dedicated by Technology Transfer Offices (TTOs) to the protection and
   exploitation of the inventions that have been detected.

 As a consequence, a “quality” detection
  should also involve a first assessment of
  the commercial potential before taking the
  ideas further. Some protection and
  exploitation (such as pre-marketing)
  aspects have to be considered from the
  start.




           Research activities
        NEW IDEAS/TECHNOLOGIES
    4 | March 2010                             Opportunity Identification
The challenges

                               Quantitative : increasing the number of
                                invention disclosures
                                       • The goal is to ensure that there are no missed
                                         opportunities. The more invention declarations
                                         are filled in by the researchers, the more
                                         technologies have chances to reach the market.


                               Qualitative: increasing the commercial
                                potential of the invention portfolio
                                      • Intellectual property coming from public research
                                        is more easily protected than exploited. However,
                                        patents are costly and the search for the
                                        appropriate commercialization is time-
                                        consuming. A more selective filing of patents
                                        would resulting in a higher exploitation rate of the
                                        patents. With regard to this aspect, the early
                                        assessment of the technology and the market is
                                        crucial.

5 | March 2010          Opportunity Identification
Success factors




6 | March 2010          Opportunity Identification
Core components



                                       Detection &
                                       Monitoring




                        Creation of
                         Transfer
                        Awareness                            Evaluation




                 Detection of promising inventions for industrial applications

7 | March 2010                           Opportunity Identification
Processes available in the toolbox


• Technology transfer offices in Europe have implemented processes and tools to
  improve the detection of technologies with commercial potential. Some of the
  processes target the increase of the number of invention disclosures while other
  target the improvement of their quality by assessing the commercial perspectives.

• Some of these methods have been selected by the FITT partners to be included in
  the toolbox, providing a range of existing initiatives on the following topics:


      • CREATION OF TRANSFER AWARENESS
      • DETECTION AND MONITORING
      • EVALUATION OF TRANSFER PROJECTS




 8 | March 2010                     Opportunity Identification
Processes available in the toolbox

• Creation of transfer awareness
    • Technology transfer is not always clearly established in researcher’s and
      manager’s mindset. Initiatives targeting the awareness of teams on TT support the
      detection by disseminating the basic rules of technology transfer and explaining
      the mission of the technology transfer office.

• Detection and Monitoring
    • To have a clear overview of the research activities and outputs, in order to do
      proactive detection (« tracking down » the inventions). Invention disclosures
      constitute a fundamental tool in this regard.

• Evaluation of Transfer Projects
    • First assessment of the invention, to confirm the interest to proceed further and
      select the most valuable projects in case of limited resources. Usually involves a
      multiple analysis (quality of invention, IP, market, team) lead by the TTO with
      support of the researcher.

  9 | March 2010                       Opportunity Identification
Practices available in the toolbox

CREATION OF TRANSFER AWARENESS                                           DETECTION AND MONITORING
                                                                    Invention disclosure

      Technology Transfer Guide for                     Researchers’ consulting
             Research teams                                     activity
                                  Network of Technology
                                    Transfer Contacts     Partnerships Agreement
 Entrepreneurial skills training                               IPR guidelines

         Recommendation letter     Innovation meetings                    Partnership satisfaction &
             for inventors                                                      impact survey
                                                                       Valorisation Opportunity
                                                                              Workshops


                         Quick assessment tool for business ideas
                                        (NABC)
                            Technology transfer follow-up committee
                                                                                     EVALUATION
                                      Evaluation criteria

  10 | March 2010                      Opportunity Identification
Pros & Cons



                          PROs                                                              CONs

   • A lot of information is available to do a                      • … But no system/tools for systematic analysis.
   “screening” of the projects (lab notebooks,                      • Detection is the part of the technology transfer that
   activity reports, grant applications) …                            is difficult to harmonise, because it relies a lot on
   • Environment and cultural mindset are slowly                      human resources aspects (experience and
   changing : young researchers are introduced to                     workforce)
   technology transfer during their studies/ doctoral               • Market watch is crucial for a pro-active detection
   schools                                                            (“market pull” ) but it is often underestimated (lack
   • Efficient detection is useful to all stakeholders.               of time, information or resources)
   When technology transfer officers are involved
   early in the process, they are able to provide
   researchers with the appropriate counseling.
   Their activity is facilitated if all options remain
   open.




11 | March 2010                                    Opportunity Identification

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FITT Toolbox: Opportunity_Identification

  • 1. Opportunity Identification FITT – Fostering Interregional Exchange in ICT Technology Transfer – www.FITT-for-Innovation.eu Except where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
  • 2. Definition • In the context of public service, technology transfer aims at bringing the results of research laboratories to public use and benefits. The conversion of scientific findings into useful commercial products or processes is a way to bring innovative technologies to the society. • In the scope of technology transfer, the detection of opportunities is the way research organisations identify the technologies that could be successfully turned into commercial products. 2 | March 2010 Opportunity Identification
  • 3. Position in the valorisation chain • Detection is the starting point of the technology transfer process. • Answer the question: “What can be brought to the market?” before “How can it be brought to the market?” New ideas/ Technologies What? How? 3 | March 2010 Opportunity Identification
  • 4. Position in the valorisation chain • In reality, valorisation process is a more complex, iterative process. All steps are closely interrelated. • A lot of time and money is dedicated by Technology Transfer Offices (TTOs) to the protection and exploitation of the inventions that have been detected.  As a consequence, a “quality” detection should also involve a first assessment of the commercial potential before taking the ideas further. Some protection and exploitation (such as pre-marketing) aspects have to be considered from the start. Research activities NEW IDEAS/TECHNOLOGIES 4 | March 2010 Opportunity Identification
  • 5. The challenges  Quantitative : increasing the number of invention disclosures • The goal is to ensure that there are no missed opportunities. The more invention declarations are filled in by the researchers, the more technologies have chances to reach the market.  Qualitative: increasing the commercial potential of the invention portfolio • Intellectual property coming from public research is more easily protected than exploited. However, patents are costly and the search for the appropriate commercialization is time- consuming. A more selective filing of patents would resulting in a higher exploitation rate of the patents. With regard to this aspect, the early assessment of the technology and the market is crucial. 5 | March 2010 Opportunity Identification
  • 6. Success factors 6 | March 2010 Opportunity Identification
  • 7. Core components Detection & Monitoring Creation of Transfer Awareness Evaluation Detection of promising inventions for industrial applications 7 | March 2010 Opportunity Identification
  • 8. Processes available in the toolbox • Technology transfer offices in Europe have implemented processes and tools to improve the detection of technologies with commercial potential. Some of the processes target the increase of the number of invention disclosures while other target the improvement of their quality by assessing the commercial perspectives. • Some of these methods have been selected by the FITT partners to be included in the toolbox, providing a range of existing initiatives on the following topics: • CREATION OF TRANSFER AWARENESS • DETECTION AND MONITORING • EVALUATION OF TRANSFER PROJECTS 8 | March 2010 Opportunity Identification
  • 9. Processes available in the toolbox • Creation of transfer awareness • Technology transfer is not always clearly established in researcher’s and manager’s mindset. Initiatives targeting the awareness of teams on TT support the detection by disseminating the basic rules of technology transfer and explaining the mission of the technology transfer office. • Detection and Monitoring • To have a clear overview of the research activities and outputs, in order to do proactive detection (« tracking down » the inventions). Invention disclosures constitute a fundamental tool in this regard. • Evaluation of Transfer Projects • First assessment of the invention, to confirm the interest to proceed further and select the most valuable projects in case of limited resources. Usually involves a multiple analysis (quality of invention, IP, market, team) lead by the TTO with support of the researcher. 9 | March 2010 Opportunity Identification
  • 10. Practices available in the toolbox CREATION OF TRANSFER AWARENESS DETECTION AND MONITORING Invention disclosure Technology Transfer Guide for Researchers’ consulting Research teams activity Network of Technology Transfer Contacts Partnerships Agreement Entrepreneurial skills training IPR guidelines Recommendation letter Innovation meetings Partnership satisfaction & for inventors impact survey Valorisation Opportunity Workshops Quick assessment tool for business ideas (NABC) Technology transfer follow-up committee EVALUATION Evaluation criteria 10 | March 2010 Opportunity Identification
  • 11. Pros & Cons PROs CONs • A lot of information is available to do a • … But no system/tools for systematic analysis. “screening” of the projects (lab notebooks, • Detection is the part of the technology transfer that activity reports, grant applications) … is difficult to harmonise, because it relies a lot on • Environment and cultural mindset are slowly human resources aspects (experience and changing : young researchers are introduced to workforce) technology transfer during their studies/ doctoral • Market watch is crucial for a pro-active detection schools (“market pull” ) but it is often underestimated (lack • Efficient detection is useful to all stakeholders. of time, information or resources) When technology transfer officers are involved early in the process, they are able to provide researchers with the appropriate counseling. Their activity is facilitated if all options remain open. 11 | March 2010 Opportunity Identification