This document summarizes an introductory presentation on search engine optimization (SEO). It provides an overview of key topics in SEO including keyword analysis, on-page optimization, link building strategies, geo-targeted SEO, using social media for SEO, and ongoing SEO improvement. The presentation recommends analyzing keywords for search volume, relevance and competition. It also outlines on-page optimization best practices like using keyword-rich URLs, titles and meta descriptions. Link building tactics like manual and editorial linking are presented. The importance of geo-targeting and leveraging social media for indexing and real-time search are also covered.

1. Crash CourseSearch Engine Optimization

2. Inbound Marketing Indonesia Founded in 2009 Pioneer in providing inbound marketing services Hubspot Partner, Certified Educator Based in Bandung and Jakarta Friendly  Get Connected Website : http://inboundmarketing.web.id Email : biz@inboundid.com Twitter : http://twitter.com/InboundID Facebook : http://facebook.com/InboundID LinkedIn : http://www.linkedin.com/company/inbound-marketing-indonesia

3. me: RidhoPutradiS’Gara Co Founder at Inbound Marketing Indonesia Studied at InstitutPertanian Bogor, majored in the computer science Also working as Internet Marketing Manager for Asia at LaSalle College International Get connected Email : ido@inboundid.com Twitter : http://twitter.com/idowebid

4. This Workshop Is an open forum, so bring on questions, comments, and shared experiences We’re also a learner

5. Search Engine Optimization The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors

6. Recent Updates Google Algorithm Universal Search Social Media Search etc

7. Google updates Reduce rankings for low-quality sites Provide better rankings for high-quality sites

8. Universal Search Web Pages Images Places Videos

9. Social Media Indexing

10. So, Why SEO is important?

11. SEO is important because Search engine drives high quality traffics 90% of people only click website that are visible on the #1 page of SERP

12. Agenda Keywords Analysis On Page SEO Link Building Strategies Geo Targeted SEO Social Media for SEO Ongoing SEO Improvement Black Hat SEO

13. Keyword Analysis Search engines works with keywords

14. Initial Keywords Root names Related names Competitors names Geographic variations Descriptive variations Etc

15. Primary Selection Sufficient search volume Relevant Relative competition Choose the right keywords!

16. We can use : Google Adword Keyword Tool Wordtracker, Wordstream, SEO Book

17. Choosing relevant keywords Not only pull in traffic, we need keywords that convert.

18. Competitive research Number of search result Top 10 Competitors Having our keywords on the first page of SERP is great. But having keywords that convert well is awesome.

19. Winning the competition Authority Links to website Links to specific page The anchor text links Relevance Title Internal navigation Keywords on URL

20. Remember this! You're not married to your keywords. Be flexible. Works only with keywords that work!

21. On Page SEO Optimizing the SEO on the internal website

22. The Basics URL Page Title Meta Tag Headings Content / Keyword Density

23. Search Engine Friendly URL crashcourse.com?p=2 is less friendly than crashcourse.com/inbound-marketing-course.html

24. Page Title Keywords on title No duplicates Rather than having repetitive page title like Download Music, FREE Download Music, Download Latest Music .. use the variation Download Free And Latest Musics

26. Meta description help increase the CTR

27. Most of search engine has 160 char on their snippet<meta name="description" content="Inbound Marketing Indonesia was founded in 2009. Our goal is to help your company convert more of its leads into sales. By optimizing your conversion process, we can help increase your company’s bottom line." />

28. Content / Keyword Density Don’t choose between readability and SEO. Keyword stuffing is not going to work Avoid duplicate contents Human visitor is your priority

29. User Generated Content Content Summary Content Tagging Let your users help your on page SEO.

30. Link Building Strategies Links help website's ranking better by increasing the search authority. Off Page SEO

31. Check your links Google Webmaster Tools Backlinkwatch

32. Anchor Text Anchor is a clickable text of a link Anchor text rich Text links are much better than images links.

33. Link Building Tactics Completely Manual Editorial Combination High quality links = Vote for your website.

34. Manual Link Building Paid Links Submission Link Exchanges Article Submission PR Submission Directory Submission Guess Blogging Sponsored Post

35. Editorial Create a high quality content and let people recommended it.

36. Link Bait Provide the easiest way to link back to your website. Use badges, copy-able codes Invite your communities to link back to your website.

37. Geo Targeted SEO The Places reviews on Google search result Build local trust

38. Geo Targeted SEO Techniques Geo Tagging Local Listing Geo Targeted Keywords <meta name=”geo.position” CONTENT=”49.2;-123.4″> (latitude, longitude)<meta name=”geo.placename” CONTENT=”London, Ontario”> (city, State/Province)<meta name=”geo.region” CONTENT=”CA-ON”> (Country, State/Province)<meta name=”ICBM” content=”49.2;-123.4″> (latitude, longitude) Local listing / directory website- Google Places- Yahoo Local Listing- Bing Local Listing- DMOZ- Etc

39. Social Media for SEO Social Media Indexing / Realtime Search on Google Search Result High Ranking Social Media

40. Ongoing SEO Improvement Monitor your SEO Campaign Adjust your keywords Maintain On-Page Optimization Focus on External Link Building

41. Ranking Dashboard Google Webmaster Tools Website Grader

42. Small but big Alt on images Title on anchor Keywords on file name Un-shorted URL sharing

43. Thank you Question? SEO Games 2011, win $500 cash prize This Slides http://eepurl.com/c2RHE