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5 Minutes Recipes for Successful In App Campaigns
- 1. Insert © 2016 All Rights Reserved. Confidential 5-Minute Recipes for Successful In-App Campaigns Dustin Amrhein Solutions Manager © 2016 Insert, all rights reserved
- 2. 2 End-to-end Automated Marketing Solution Create a Campaign in Minutes – Without Relying on App Dev © 2016 Insert, all rights reserved
- 3. 3 Features Catalog © 2016 Insert, all rights reserved
- 4. 4 Generating In-App Conversations © 2016 Insert, all rights reserved
- 5. 5 In apps: No time to waste! Development and in-app campaigns work in parallel © 2016 Insert, all rights reserved
- 6. 6 What can you achieve with Insert? • Increase LTV using push to offer campaign • Increase ARPU using cross-sell techniques • Increase ARPU with smart upsell techniques • Get higher app ratings with targeted in-app requests • Guide users to features that promote stickiness and loyalty © 2016 Insert, all rights reserved
- 7. 7 “...no one is born a great cook, one learns by doing.” ― Julia Child, My Life in France © 2016 Insert All rights reserved
- 8. 8 Increase LTV using push to offer campaign Recipe #1 © 2016 Insert All rights reserved
- 9. 9 Prep time: 5 min. Recipe #1 1 push notification 1 in-app landing page with video 1 deep link from push to landing page © 2016 Insert All rights reserved
- 10. 10 Chef’s notes: • Push is often abused – focus on your segment definition • Drive notifications based on past behavior or to re-engage dormant users • Test multiple techniques (i.e. message, video, interstitial, etc.) • Measure true conversion – not just the immediate call-to-action Recipe #1 © 2016 Insert All rights reserved
- 11. 11 Increase ARPU using cross-sell techniques Recipe #2 © 2016 Insert All rights reserved
- 12. 12 1 in-app message 1 segment (i.e. purchased International calls) 1 call-to-action with an easy path to purchase Prep time: 5 min. Recipe #2 © 2016 Insert All rights reserved
- 13. 13 Chef’s notes: • Deliver a relevant experience by picking the right segment (i.e. those that just purchased an international plan) • Make sure you display the message where and when the user is actively showing intent • Be sure to respect the customer’s response Recipe #2 © 2016 Insert All rights reserved
- 14. 14 Increase ARPU with smart upsell techniques Recipe #3 © 2016 Insert All rights reserved
- 15. 15 1 in-app message 1 exclusive or special offer 1 segment of repeat/loyal customers Prep time: 5 min. Recipe #3 © 2016 Insert All rights reserved
- 16. 16 Chef’s notes: • Be mindful of the user journey – When attempting upsell during the conversion process, it is important to be as unobtrusive as possible • Focus your efforts on users most likely to opt-in Recipe #3 © 2016 Insert All rights reserved
- 17. 17 Get higher app ratings with targeted in-app requests Recipe #4 © 2016 Insert All rights reserved
- 18. 18 1 in-app rating request 1 direct link to your app in the store 1 segment of customers most likely to be happy Prep time: 5 min. Recipe #4 © 2016 Insert All rights reserved
- 19. 19 Chef’s notes: • Trigger app rating requests when a user is most likely to be satisfied • Don’t be predictable with timing. • Give a user the option to express dissatisfaction Recipe #4 © 2016 Insert All rights reserved
- 20. 20 Guide users to features that promote stickiness and loyalty Recipe #5 © 2016 Insert All rights reserved
- 21. 21 1 in-app tooltip 1 segment of new and/or dormant users Prep time: 5 min. Recipe #5 © 2016 Insert All rights reserved
- 22. 22 Chef’s notes: • Use analytics to determine which features contribute to stickiness and user loyalty • Add tooltips, banners, and other subtle callouts to drive users to these features • Make sure the callouts are placed at the optimal place and time Recipe #5 © 2016 Insert All rights reserved
- 23. 23 • Get personal with your app users – Be contextual! Respond to your users’ real-time interaction • Be quick! Roll out your new features within minutes! – Experiment with various engagement techniques • Significantly reduce development costs while increasing engagement and conversion metrics Summary: © 2016 Insert All rights reserved
- 24. 24 Thank You www.insert.io dustin@insert.io © 2016 Insert, all rights reserved