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#AppCommerce 2019: The Building Blocks to a Winning App Commerce Strategy

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Oyvind Henriksen, Co-Founder & CEO, Poq

Published in: Retail
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#AppCommerce 2019: The Building Blocks to a Winning App Commerce Strategy

  1. 1. The Building Blocks to a Winning App Commerce Strategy
  2. 2. Consumers spend 5 hours per day on mobile
  3. 3. 92% of time spent on mobile is spent in apps Web App
  4. 4. The big tech companies have taken all the app engagement YOU
  5. 5. Take the relationship back YOU
  6. 6. Make app commerce bigger than ecommerce
  7. 7. What’s your favourite app?
  8. 8. Why do people love these apps? • Easy to use • Engaging • Convenient
  9. 9. Why don’t we all have apps like these?
  10. 10. It’s not that easy! Apps are: • A big deal • Different • New
  11. 11. We have been on this journey before. Let me share what we learned
  12. 12. 1The technology needs to exist
  13. 13. 2Teams will build fat apps
  14. 14. 3Teams went native at scale Experience Capability Reusability Talent Maturity Hybrid & PWA
  15. 15. 3Teams went native at scale Hybrid & PWA wrappers Cross-platform Native Experience Capability Reusability Talent Maturity Hybrid & PWA
  16. 16. 3Teams went native at scale Hybrid & PWA wrappers Cross-platform Native Experience Capability Reusability Talent Maturity Hybrid & PWA Cross-platform
  17. 17. 3Teams went native at scale Hybrid & PWA wrappers Cross-platform Native Experience Capability Reusability Talent Maturity Hybrid & PWA Cross-platform Native
  18. 18. 4 Sources: Poq Peak performance report, 2018. Apps performed better than anyone thought
  19. 19. 5Apps create super customers Skip the funnel Bond Super customer
  20. 20. 6Leverage the ecosystem
  21. 21. 7Apps are a mountain of scope
  22. 22. 8We don’t know what we don’t know
  23. 23. 9The community will help you
  24. 24. Thank you

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