1. 2012

2. Agenda
• Introductions/History
• EZ-PIC Overview
• How It Works
• Benefits
• Yellow Coupon Transition
• Technology
• Selling Process
• Logistics
• Additional Program Elements
• Next Steps
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3. EZ-PIC Overview
EZ-PIC is:
• At-shelf advertising
• Digital promotion
• Instant savings at register
=
+
3

4. • Shopper attracted by EZ-PIC signage at-shelf
• Engaged by product image and branding
elements
– Product education, sweepstakes
recipes, cause marketing, etc.
• Incented to purchase quantity
at or above offer requirement
– Historically 5% of shoppers will purchase
additional items above requirement
How It Works
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5. Benefits
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Increased sales
Increased basket size
Incremental brand $’s
Not available at WM
No Checker Intervention
No ongoing printing or labor costs
Shopper
Additional Savings
Convenience
Receive important
product information
MFR
Increased sales
Blurs price point
Category exclusive
Advertising impressions
Multiple usage applications
Enforceable purchase requirement
Easy to implement, execute & utilize
Improves cash life-cycle
Cross-Promotions
Meal Solutions
Themed Events
Shared

6. Yellow Coupon Program Transition
• Leverage existing Yellow Coupon equity while adding mfr
branding
• Eliminate coupon printing, labor & administrative costs
• Continue to bring the same value to H-E-B Shoppers as the
original!
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7. Technology
• Seamless integration leveraging NCR’s Advanced Marketing
Solution (Logix)
• Active retailer experience with NCR AMS (Marsh, Raley’s)
• POS integration experience with over 2,400 retail storefronts
• Retalix: Storeline, Loyalty, StoreNext V8
• NCR: ACS, AMS
• IBM: ACE, SA
• No cost to H-E-B
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*4-6 week integration timeframe possible

8. Selling Process
• EZ-PIC works with manufacturer/agency clients on a
national, regional or account level to secure
incremental shopper marketing funds
• EZ-PIC team consults with client to help determine
program scope and optimal offer type/value
– Clarity and value to the shopper is emphasized
• Offers communicated to H-E-B for approval as part of
standard operating procedure
• Artwork created for and approved by client
• Weekly updates sent to client throughout program
duration
• Final results reviewed; Key learnings identified
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9. Logistics
• Manufacturers contract with EZ-PIC to run program
– Typically 2wks or 4wks in duration
• EZ-PIC presents all programs to H-E-B for
review/approval
• Approved programs sent electronically to H-E-B for
inclusion in POS
• EZ-PIC produces and delivers signage to merchandise
at-shelf
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10. EZ-PIC Workflow
Note: this is a current retailer’s workflow and can be
adapted to H-E-B’s preferred timing/process/etc.
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11. Additional Program Elements
• Sampling
– Utilize time/store specific discounts as an
overlay to sampling events
• Social Media
– Promote mfr offers to drive
awareness & increase sales
– Integrate with EZ-PIC efforts
• Mobile
– 2D barcodes, subscribe by text, etc.
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