MSU New Media Driver's License Final Presentation

1. Apple
Leo Walker
MSU New Media 2011

2. Challenges
• Breaking through to
Windows users
• Innovative new products
• Updating current products
• Maintaining current brand
image

3. Goals
• Increase total sales
by 5% over the
next 6 months
• Increase overall
brand awareness
and image

4. The Plan
• Introduce iPhone 5
during summer
quarter
• Provide timely and
easy to follow service
for all users

5. Social Media Outlets
•Constant updates through Facebook
•Allow customers to post stories and questions
regarding products
•Live Twitter feed
•Allow customers to tweet with questions

6. Content Driven Marketing
• Our websites content has to contain
keywords that consumers are searching
• Apple, laptop, computer, iPod, Mac
• Content has to keep consumers on our
site and guide them to what they want
from us

7. Blogging
• A blog where consumers can read about
new products, updates, problems or issues,
and upcoming announcements
• Instant information
• Personal level with customers and users
• Instant feedback on products and services

8. Measures of Success
• How much did our total sales increase over the last 6
months?
• Where does our brand image sit with current consumers?
• How has our brand awareness changed or increased?

9. Budget
• Includes:
• Paying a blogger
• Paying a social media director
• Introducing new line
• Promotion of new iPhone

10. Timeline
• Now:
• Introduce Twitter and Facebook accounts
• Implement blog
• Within 3 months
• Create content with key words for
search engine optimization
• Within 6 months
• Introduce new iPhone