This document is a product management guide that discusses evaluating existing product features and determining when and how to improve them. It covers auditing features to determine what users are actually doing, deciding whether to keep, improve, increase usage of, or adoption rate of each feature. The guide recommends deliberate improvements to features as well as ways to increase how often and the adoption of features by considering customer benefit and business profits. It advocates continuous improvements and provides tips on which features to prioritize improving.

1. Product Management
Yosuke Nakayama @AppSocially
ChatCenter iO Product Manager

2. CONTENTS
Chapter 1. Evaluate your product
Chapter 2. When to say no to new features
Chapter 3. Which new features to build
Chapter 4. Getting that feature used

3. Evaluate your product
Chapter 1.

4. What are people actually
doing in your product?

8. What do you do with your feature audit?
• Kill it
• Deliberately improve it
• Increase the frequency
• Increase the adoption rate

9. How to improve your features

10. Deliberate improvements

11. 2. FREQUENCY IMPROVEMENTS

12. Use frequency
improvements when:
1. You believe that using it more would be benefit
to customer.
2. It’s worth considering how your business will
profit from this increased frequency.

13. Nir Eyal

14. Increase Adoption

15. Which one should I
improve?

17. Continuous improvements

18. Thank you
to be continued to Chapter 2