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Keynote: "The Contextual Agency"

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Mobile, Sensors, Data, and the Future of Privacy The Age of Context Robert Scoble and Shel Israel
Mobile. Social. Sensors. Location. Data. The 5 Forces
Mobile: More than phones.
Social Media Mature & Exponential
Sensors Everywhere
Mountains & Spoonfuls. Text Data:
Uber-personal. Intent-aware. ! Text Context:
Health. Text Felix. Tattoos. Hackers. Asthma
Cars as Mobile Devices Black box. Keyless. Thief-stopping. Self-driving. Safer.
Pinpoint Marketing 2%. Fans. Cheerios. Wine. Uber.
The Free Ice Cream Tradeoff
Cleaner. Younger. Safer. Richer. Collaborative. Cities:
Privacy Right to Review, Correct & Turn Off
TRUST is the New currency. ! google.com/policies/ privacy
Resurrecting Trust Marketing’s Future in the Age of Context
shelisrael forbes.com/sites/shelisrael/ ShelIsrael1@gmail.com

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Keynote: "The Contextual Agency"