Paranoid apptivity don't freak me out by @philipmaloney

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We've come a long way since websites started using cookies to track users. As more people rely on their mobile devices as their primary computing device there has been a rise in apps collecting and utilising personal information. Sometimes this data is used without thought for the user experience, and often crosses the "freaky line". This talk is aimed at both designers and developers of mobile apps requiring personal data, and offers some ideas for improving the user experience and respecting user privacy.

About Phil

Phil is a UX Designer with over twelve years experience designing and building interactive web applications, and more recently, mobile apps. His background in digital mapping, and his passion for good design, has helped him work on some highly complex data visualisation projects. Based in the Cotswolds, the father of three enjoys the outdoor life and is known to bake the odd loaf.

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Paranoid apptivity don't freak me out by @philipmaloney

  1. 1. PARANOID APPTIVIT Y Don’t Freak Me Out! Phil Maloney
 @philipmaloney
  2. 2. AGE OF CONTEXT Mobile, Sensors, Data and the Future of Privacy Robert Scoble & Shel Israel, 2013 !
  3. 3. FIVE FORCES Mobile Social Media Big Data Sensors Location-based Services ! ! “The Age of Context: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013
  4. 4. Travel Quantified Self Pinpoint Marketing Entertainment BASIC PRINCIPLE: Dating Shopping ! The more we share, the more we receive Security + Automation Lifelogging Health Monitoring
  5. 5. “Sometimes you want to go where everybody knows your name”
  6. 6. “FREAKY LINE” The limit beyond which people just don't like sharing information with others on the Internet ! ! EVERYONE HAS THEIR OWN FREAKY LINE
  7. 7. CROSSING THE FREAKY LINE • Anticipatory Computing • Persistent Ambient Sensing • Free Apps - Ad Networks • Social Networks • Tracking apps?
  8. 8. LOCATION TRACKING ACTIVE PASSIVE ! ! Foursquare Google Maps Strava Facebook Camera App Siri Placeme Moves ! !
  9. 9. iOS 7 FREQUENT LOCATIONS
  10. 10. IT DOESN’T HAVE TO BE THIS WAY…
  11. 11. VALUE PROPOSITIONS Heyday App hey.co
  12. 12. Heyday App hey.co
  13. 13. CLEAR LANGUAGE Citymapper App citymapper.com
  14. 14. IN-APP CONTROL Spotify Rove
  15. 15. ANDROID + WINDOWS DO IT DIFFERENTLY…
  16. 16. BUILD TRUST • Value Propositions • Easy-to-read language, personality • Minimise personal data requests (iOS) - Story building • Provide overrides in-app e.g Location Tracking • Privacy controls • Give user control of their data
  17. 17. CONSIDER YOUR AUDIENCE Portrait of “Millennials”, Geography of Youth Project geographyofyouth.org
  18. 18. Thanks! ! @philipmaloney philmaloney@gmail.com References “The Age of Context: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013 http://scobleizer.com https://www.appthority.com/appreport.pdf Heyday hey.co Citymapper citymapper.com Rove roveapp.com Moves moves-app.com

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