A People-Centred Approach to the Internet of Things
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The document discusses a people-centered approach to designing for the Internet of Things (IoT). It outlines five principles for taking a fresh approach to IoT, including starting with people's needs rather than the technology, enabling new capabilities, identifying unmet needs, collaborating with others, and designing holistic experiences. The principles are meant to guide the creation of value for people and businesses through IoT solutions. The document promotes exploring these ideas further through an IoT bootcamp workshop.
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A People-Centred Approach to the Internet of Things
- 1. A people-centred approach to the Internet of Things Abby Margolis, Claro Partners
- 2. Claro Partners Navigating disruptive shifts
- 3. > start with the person
- 4. IoT is technically about the interaction between Internet, things and data Internet Data Things
- 5. IoT is technically about the interaction between Internet, things and data …exciting part is the potential value this creates for people and business Internet Data To create new value Things for people and business: • Capabilities • Services • Experiences • Business models
- 6. We developed our perspective by interviewing experts and thought leaders;
- 8. Lead Users;
- 9. and by mapping out the business landscape of value propositions Username: iminds Password: theconference
- 10. Key insights IoT business landscape
- 11. The IoT will not be owned and ruled by one player
- 12. Technology and control dominate the landscape
- 13. The IoT is still nascent
- 14. Majority of new innovation is from startups and experimenters
- 15. Five principles to take a fresh approach to designing for the IoT
- 16. Five principles to take a fresh approach to designing for the IoT 1. Start with the people, not the technology 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Look to collaborate with others 5. Design and enable the whole user experience
- 17. Start with the people, not the technology Think about solving people’s real needs, not just finding uses for the tech 01 Tech-centric view People-centric view
- 18. 01
- 19. Enable people to do new things Value of the IoT comes from the services and new interactions it creates 02 Peers and other devices Retailers Other service providers Brands Brand provides services Retailer provides services (camera rented) Other appropriate services Connects with other users Prints photos remotely Sends photos to friends
- 20. 02 Phillips HUE Goldee APP Ambify APP
- 21. Identify unmet functional and emotional needs What can we deliver beyond control? 03 Shopkick Jawbone UP Lively Lockitron
- 22. 03
- 23. Look to collaborate with others Unlike the PC industry, IoT services and devices are more open to others 04 Internet of Things Services Devices Operating System Hardware & Infrastructure Collaborative CORPS. IOT CREATORS PC industry Services Devices Operating system Hardware & infrastructure CORPORATIONS Top down Services Devices Operating System Hardware & Infrastructure CORPORATIONS DEV Mobile industry
- 24. 04
- 25. ? Design and enable the whole user experience Most of the solutions today exist in siloes 05 App ? New user experiences App App Today: Intranets of Things Tomorrow: Internet of Things App App App App App Connected devices Interconnected devices
- 26. 05
- 27. Five principles to take a fresh approach to designing for the IoT 1. Start with the people, not the technology 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Look to collaborate with others 5. Design and enable the whole user experience
- 28. Want to explore more? Claro’s IoT Bootcamp brings together designers, developers, makers and strategists to learn, create and prototype people centred offerings in the Internet of Things 1 EXPLORE 2 IDEATE + PITCH 3 DEVELOP 4 PROTOTYPE 5 PRESENT Join Claro and iMind’s ‘IoT Bootcamp’ the 8th and 9th of December at Fablab Brussels
- 29. Want to explore more? Claro’s Guide to succeeding in the Internet of Things is a step-by-step guide to developing new people-centred IoT offers.
- 30. Want to explore more? If you are further along consider applying to be part of Startup Bootcamp IoT & Data. Applications close November 23rd.
- 31. Thank you! Abby Margolis| Research Director abby.margolis@claropartners.com @abbymargolis
Editor's Notes
- I currently work as the research director for Claro Partners, a boutique innovation firm based in Barcelona, Spain with a mission to be the best in the world at navigating disruptive shifts: that is big, fundamental changes in behaviour, technology, and business that set up new contexts for how we live. We have a unique approach that combines perspectives of social science (to make sense of human behaviour), design (to create new product and services) and business strategy (to solve modern business problems).
- Our ongoing research into the Internet of Things is grounded in the belief that we need to start with the person rather than the data or technology. And understand the role data and iot plays in their everyday lives
- The IoT is an interaction of internet, things and data.
- Data is what flows between the internet and things - and we think the real value of the IoT will be built on top of it as services and applications.
- Mention the interviewees and some of the companies they represent: Rob v Kranenburg IoT thought leader Scott N. Miller Dragon innovation Libelium Alicia Asin Perez IoT Startup
- This our IoT landscape. You can login by going to claropartners.com and click ‘client login’ at the upper right corner. Use the credentials here.
- The IoT is vast and reaches across many verticals 100 value propositions and over 400 companies, already out of date
- Today, it’s more about sticking a sensor to it, low hanging fruits. The majority of the value props focusses on monitor, control. It’s focussing on, how can we do old things in a new way.
- IoT isn’t there yet, but it’s really emerging in the consumer space.
- The Eggminder is an example of a product that started from a tech-centred view. Do we really need to have a product + app that tells us how many eggs we have left in the fridge..? Phillips opened up its API for the HUE lamp a while ago. We see already appearing very interesting applications like the Goldee APP and Ambify APP. Both or created by independent developers that make use of Phillips’s hardware.
- -Trying to calculate value of IoT is like calculating value of plastics in 1940s…. It seems people are counting the number of things rather than what those things will enable. Forget the numbers.
- Goldee APP: creates a specific mood through light The Hue system is capable of recreating virtually any color of the rainbow (save for greys, blacks, and browns) but manually designing complementary color patterns using the stock control app is both time-consuming and labor intensive. And what you get is just a simple, static pattern. The Goldee APP, however, brings new dimensions to the home's lighting by allowing for dynamic lighting scenes that constantly, subtly change over time. It also allows to set it up as an alarm clock that wakes you up by light in the morning. Ambify APP: Turn music into light Ambify bills itself as a "Hue-enabled jukebox," combining your Hue lights with any iTunes playlist to turn any room into an impromptu dance hall. Just boot the app, select the bulbs you want to include (so the entire house doesn't light up with pulsating lights), and choose a playlist. Ambify then applies a number analytic visualization algorithm to your tunes and sets the lights to the beat in real-time.
- Lively's passive activity sensors log day-to-day patterns like kitchen activity, time spent getting out and when medication is taken. Its connected device uses a built-in cellular connection to then gather activity signals from each of the sensors to compare daily events with a normal routine and healthy preferences. It's a way for older adults to share how they're doing without being too intrusive and gives persons control of what is shared with family and friends. With LivelyGram: pictures and short messages from an older adult’s family and friends can be uploaded to Lively that are then automatically published and sent by regular mail twice monthly in a personalized mailer. It’s perfect for non-internet users or just those who love something they can hold in their hand to share.
- Goodnight lamp, an IoT social device that allows you to have an interaction with relatives in other places in an ambient way.
- Unlike in the PC Industry, which was top-down and company-controlled, the IoT will be much more open to collaboration between corporations and startups or entrepreneurial individuals.
- Nike for example has an accelerator where they allow entrepreneurs to create new businesses based on the Nike+ platform. Before, they opened up their Nike fuelband, where entrepreneurs could leverage the hardware for new services. But today, they started to allow entrepreneus to build devices using the nike + and fuel platform.
- In the IoT, people like you will do the same, but to an even larger extent - in both services and devices. We’re already seeing that happen enabled by things like 3D printing, or companies like Dragon Innovation that help people to develop products for manufacture. The future or products and services will be more collaborative and bottom-up.
- Withings, an internet connected scale that only has an proprietary application, developed by Whitings. It’s only compatible with other Withings products, all with their own app.
- If for smart city, for example Think about the citizens Don’t just think about how they can do what they do today more efficiently but how they can do more Not just functions but other emotional needs Some much is already happening in these cities how can you be also a participant Start designing as if a true Internet of things, not just intranet, will emerge
- Download our IoT guide!
- Download our IoT guide!
- Download our IoT guide!