2. Masthead: written in bold letters and presented in
a bold color ‘red’ to denote that the magazine is
going to unfold a serious issue
The font and color of masthead is not very flashy so that
the audience knows beforehand what the magazine talks
about and that it isn’t about entertainment instead it
highlights quagmires!
3. The outline of the magazine is colored in proportion
to the color of the masthead to emphasize on the
genre of the magazine.
Date and month.
Tagline: a one liner that defines the magazine. It is a issue highlight and is placed on
the top of the magazine to simplify it further. The font is again the same as the
masthead, however the color is white make it more prominent. White is also used to
make an appropriate color combination of white and other darker colors!
4. Description of the cover line that further
piques our interest and which highlights
the occurrence of the tragic incident.
Main cover line: presented in the same color as
the tag line to maintain the appropriate color
combination. Cover line is in white as it strikes
us as a stark color against black.
Website of the magazine
5. Cover photo
Left side of the magazine is
light jaded green, however right
side is blacker indicating that
there is a dark side to the story.
It also denotes the two parts of
the girl’s life. The former being
the lighter one, and the latter
being the dark side she lived
through and managed to escape.
The dress code is typical of
Asian Muslim country.
Ironically, she is wearing
bright color to emphasize
on the suffering she’s gone
through.
7. Masthead: being on the top of the magazine as per the
convention however unusually it is in bold white against the grey
cover. White is used as a symbol of sophistication here to go
with the cover photo of Bill Gates.
Highlights the Masthead
Date and month.
8. White outline; same color as the
Masthead.
Strip; at the top of the masthead in dark yellow to make a
sharp contrast with the dull colors. It describes the issue at
hand that might be discussed in the magazine…!!!
Foremost words of the cover line are in smaller font and in white,
also the color of Masthead, that indicates that the word gives a
general view and helps us to switch the readers attention to the
next Main words of the cover line.
Cover line
These are in bigger font and in the dark yellow color the same
one in the tagline. Emphasizes the connotation of the word
through color and the larger size of the font e.g; ‘MOST
POWERFUL.’ It makes the readers want to look further into
the magazine.
9. Tagline; describes the features of the magazine and the cover photo. It raises our
curiosity as it offers some exclusive things about Bill Gates, who’s described the
richest and powerful man.
Cover photo
The colors are eliminated from the cover photo
and is greyed out which again dominates the
sophistication and aura of power held by the
subject.
11. Masthead
Is on the top, as usual, of the magazine. The masthead is in simple
bold white which is appropriate as it compliments the background
of nature. The white color communicates an aura of freshness. All
letters are clearly visible which gives us a hint that the magazine
name isn’t well established.
12. Cover line
White color used to go with the masthead. A parody of
the famous novel ‘Eat, pray, love’ by Elizabeth Gilbert is
used to make it more eye- catching. Exclamation mark is
used to communicate the message to its full potential. A
promising line used to raise reader’s interest.
Month and website.
13. Selling line; used Michelle Obama,
the wife of the most famous
personality, to increase sales.
Buzzword; it is used to make the
magazine more unique and established
for the audience.
Puff; a main interest of women
highlighted in blue along with the page
number to increase women interest.
14. Main Cover Photo
The non-verbal code; that is, the laid back gesture, relaxed
and content expression and sophisticated style is there to
compliment the Masthead ‘Essence’. Also the woman
‘Michelle Obama’ is quite popular so all these combined
tempt the target audience to read the magazine. There is a
hint of nature at her back which further contributes to the
aura of freshness she carries. The white sunny dress goes
with the mast head and suits the word ‘Summer’ used in the
cover line.
