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What makes up a marketing intelligence system?

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Sameer Mathur
Sameer Mathur

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What makes up a Marketing Intelligence System? 3.
Internal data supplies “results.” Marketing Intelligence systems supply “happenings.”
How to gather marketing intelligence?
Train and motivate the sales force to report new developments
Motivate distributors and other intermediaries to pass along the info.
Hire expert opinion to collect information.
Network externally and internally
Setup a customer advisory panel
Take advantage of govt. data sources
Purchase information from outside sources.
Using the internet.
Using Independent goods and service reviews
Distributor or sales agent feedback sites
Sites offering customer reviews and expert opinions.
Customer complaint sites
Public blogs
“An idea that is developed and put into action is more important than an idea that exists only as an idea..”
What makes up a marketing intelligence system?
What makes up a marketing intelligence system?
What makes up a marketing intelligence system?

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