The document discusses the application of Web 2.0 technologies to market intelligence systems. It describes how a market intelligence system can collect data through RSS feeds, blogs, and web content. It then evaluates and organizes the data through tagging, rating, summarizing, and discussions. The system provides tactical reports, market summaries, strategy analyses and special topic reports to aid in strategic decision making.

1. Market Intelligence System Paul Schumann Glocal Vantage, Inc.

2. Hierarchy of Information Noise Data Knowledge Wisdom Creativity & Innovation Glocal Vantage, Inc.

3. Market Intelligence System Glocal Vantage, Inc. Extract Analyze Synthesize Facts Interpretation Strategy

4. Strategy Tactical Information Requests Preliminary Market Survey Competitor Information Market Information Industry/ Environment Information Data Evaluation Data Organization Market Evaluation Market Strategy Analysis Data Collection Data Needs Market Intelligence Organization Tactical Reports Market Summary Files Market Strategy Report Special Topics Reports Input Output A profile of the role of Market Intelligence Market Summary Application of Web 2.0 Technology Glocal Vantage, Inc.

5. Market Intelligence System (Data Collection) Web Browsing Book marks Manager RSS Feed Key Bogs & Web Pages RSS Reader Research Blog Content Analysis Review & Selection RSS Feed Keyword Selection RSS Feed Personal Contact Report Repor t RSS Feed Subscribe Glocal Vantage, Inc.

6. Market Intelligence System (Data Evaluation/Organization) Tag & Rate Data Glocal Vantage, Inc. Data Knowledge Wisdom Ask & Answer Questions Abstract & Provide Access Summarize & Report Blog & Discuss Dialog & Conversation Rate & Report Ask & Answer Questions Blog & Discuss Synthesize & Report

7. Typical Layout – Framework for MI 2.0 Glocal Vantage, Inc. News Content Ads Blog Forum Video RSS Feed RSS Feed, etc. Photos, Audio, Text, RSS Feeds, etc Members RSS Feed RSS Feeds, Text, etc. Member Pages Optional Notices New Content Brought to Home Page Home Page

8. Glocal Vantage, Inc. PO Box 161475 Austin, TX 78716 (512) 632-6586 [email_address] www.glocalvantage.com http://incollaboration.com Twitter: innovant2003 Glocal Vantage, Inc.

9. Paul Schumann Futurist and innovation consultant Application of web 2.0 to market & strategic intelligence systems Web 2.0 tools & technologies Application of web 2.0 to democratic processes Broad perspectives on the future Services Strategic market research & technology forecasting Intelligence systems consulting Seminars, webinars & presentations Glocal Vantage, Inc.

10. This work is licensed under the Creative Commons Attribution license. You may distribute, remix, tweak, and build upon this work, even commercially, as long as you credit me for the original creation as Paul Schumann, Glocal Vantage Inc, www.glocalvantage.com. Glocal Vantage, Inc.