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A Report On Marketing Information System


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A Report On Marketing Information System

  1. 1. A report on marketing information system<br />
  2. 2. 2<br />Marketing information system(MkIS)<br /> A computerized system that provides an organized flow of information to enable & support the marketing activities of an organization.<br />
  3. 3. Functional components of MkIS<br />3<br />User interface<br />System support<br />Application software<br />Marketing databases<br />
  4. 4. Assessing marketing information needs<br />4<br />MARKETING MANAGERS & OTHER INFORMATION USERS<br />Analysis Planning Implementation Organization Control<br />Marketing information system<br />Developing needed information<br />Assessing information needs<br />Distributing & using info.<br />Internal databases<br />Information analysis<br />Marketing intelligence<br />Marketing research<br />MARKETING ENVIRONMENT<br />competitors<br />publics<br />Macro environment forces<br />Target markets<br />Marketing channels<br />
  5. 5. Internal data<br /> Internal databases are electronic collections of consumer & market info. Obtained from data sources within the company network, including accounting , marketing, customer service,& sales departments.<br />Marketing intelligence<br />marketing intelligence is the systematic collection &analysis of publicly available information about competitors & developments in the market place.<br />5<br />
  6. 6. Marketing research<br /> marketing research is the systematic design, collection, analysis, & reporting of data relevant to a specific marketing situation facing an organization<br />6<br />
  7. 7. Benefits of the MkIS<br />7<br />
  8. 8. THANK YOU<br />8<br />