Submit Search
Upload
How can companies differentiate products
•
Download as PPTX, PDF
•
1 like
•
938 views
Sameer Mathur
Follow
This is based on how can the products be differentiated
Read less
Read more
Marketing
Report
Share
Report
Share
1 of 13
Download now
Recommended
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product lines
Sameer Mathur
How can market leaders expand total market and defend market share?
How can market leaders expand total market and defend market share?
Sameer Mathur
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES
Avinash Singh
What work do marketing channels perform
What work do marketing channels perform
Sameer Mathur
Crafting the brand positioning
Crafting the brand positioning
Naval Jain
Sources Of Brand Equity
Sources Of Brand Equity
wizkidrx
Electrical product company
Electrical product company
Akshay Sisodiya
Corporate level strategy
Corporate level strategy
PrashantPandeyPandey2
Recommended
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product lines
Sameer Mathur
How can market leaders expand total market and defend market share?
How can market leaders expand total market and defend market share?
Sameer Mathur
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES
Avinash Singh
What work do marketing channels perform
What work do marketing channels perform
Sameer Mathur
Crafting the brand positioning
Crafting the brand positioning
Naval Jain
Sources Of Brand Equity
Sources Of Brand Equity
wizkidrx
Electrical product company
Electrical product company
Akshay Sisodiya
Corporate level strategy
Corporate level strategy
PrashantPandeyPandey2
How do marketing communications work?
How do marketing communications work?
Sameer Mathur
What is a brand, and how does branding work ?
What is a brand, and how does branding work ?
Sameer Mathur
Crafting the Brand Positioning
Crafting the Brand Positioning
Nishant Agrawal
What are the differences in positioning and branding with a small business ?
What are the differences in positioning and branding with a small business ?
Sameer Mathur
MANAGING BRANDS OVER TIME
MANAGING BRANDS OVER TIME
Ashish Hande
Managing brands over geographic boundaries
Managing brands over geographic boundaries
Aqib Syed
Brand startegies ppt
Brand startegies ppt
Deviprasad Goenka Management College of Media Studies
Brand Positioning
Brand Positioning
Citi bank
Brand management Full notes
Brand management Full notes
versatileBschool
Repositioning strategies
Repositioning strategies
MUHAMMAD HASRATH
Brand positioning
Brand positioning
Er Gupta
How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?
Sameer Mathur
Product mix
Product mix
Ajilal
What decisions do companies face in managing their channels
What decisions do companies face in managing their channels
Sameer Mathur
Chapter 7 Consumer Learning
Chapter 7 Consumer Learning
Avinash Kumar
Customer Based Brand Equity
Customer Based Brand Equity
YIGIT ACIKAY
branding and positioning
branding and positioning
Nishant Pahad
Imc course session 5 promotions opportunity analysis
Imc course session 5 promotions opportunity analysis
Ali Raza Merchant
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer Behavior
Avinash Kumar
crafting the brand Positioning
crafting the brand Positioning
Bhaskar Jyoti Bora
1.what are the characteristics of products and how do marketers classify product
1.what are the characteristics of products and how do marketers classify product
Vaishnavi Ketharnathan
What are the characteristic of products and how do marketers classify products
What are the characteristic of products and how do marketers classify products
Sameer Mathur
More Related Content
What's hot
How do marketing communications work?
How do marketing communications work?
Sameer Mathur
What is a brand, and how does branding work ?
What is a brand, and how does branding work ?
Sameer Mathur
Crafting the Brand Positioning
Crafting the Brand Positioning
Nishant Agrawal
What are the differences in positioning and branding with a small business ?
What are the differences in positioning and branding with a small business ?
Sameer Mathur
MANAGING BRANDS OVER TIME
MANAGING BRANDS OVER TIME
Ashish Hande
Managing brands over geographic boundaries
Managing brands over geographic boundaries
Aqib Syed
Brand startegies ppt
Brand startegies ppt
Deviprasad Goenka Management College of Media Studies
Brand Positioning
Brand Positioning
Citi bank
Brand management Full notes
Brand management Full notes
versatileBschool
Repositioning strategies
Repositioning strategies
MUHAMMAD HASRATH
Brand positioning
Brand positioning
Er Gupta
How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?
Sameer Mathur
Product mix
Product mix
Ajilal
What decisions do companies face in managing their channels
What decisions do companies face in managing their channels
Sameer Mathur
Chapter 7 Consumer Learning
Chapter 7 Consumer Learning
Avinash Kumar
Customer Based Brand Equity
Customer Based Brand Equity
YIGIT ACIKAY
branding and positioning
branding and positioning
Nishant Pahad
Imc course session 5 promotions opportunity analysis
Imc course session 5 promotions opportunity analysis
Ali Raza Merchant
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer Behavior
Avinash Kumar
crafting the brand Positioning
crafting the brand Positioning
Bhaskar Jyoti Bora
What's hot
(20)
How do marketing communications work?
How do marketing communications work?
What is a brand, and how does branding work ?
What is a brand, and how does branding work ?
Crafting the Brand Positioning
Crafting the Brand Positioning
What are the differences in positioning and branding with a small business ?
What are the differences in positioning and branding with a small business ?
MANAGING BRANDS OVER TIME
MANAGING BRANDS OVER TIME
Managing brands over geographic boundaries
Managing brands over geographic boundaries
Brand startegies ppt
Brand startegies ppt
Brand Positioning
Brand Positioning
Brand management Full notes
Brand management Full notes
Repositioning strategies
Repositioning strategies
Brand positioning
Brand positioning
How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?
Product mix
Product mix
What decisions do companies face in managing their channels
What decisions do companies face in managing their channels
Chapter 7 Consumer Learning
Chapter 7 Consumer Learning
Customer Based Brand Equity
Customer Based Brand Equity
branding and positioning
branding and positioning
Imc course session 5 promotions opportunity analysis
Imc course session 5 promotions opportunity analysis
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer Behavior
crafting the brand Positioning
crafting the brand Positioning
Viewers also liked
1.what are the characteristics of products and how do marketers classify product
1.what are the characteristics of products and how do marketers classify product
Vaishnavi Ketharnathan
What are the characteristic of products and how do marketers classify products
What are the characteristic of products and how do marketers classify products
Sameer Mathur
What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?
Sameer Mathur
What are the characteristics of products and how do marketers classify products
What are the characteristics of products and how do marketers classify products
Sameer Mathur
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?
Sameer Mathur
Why is product design important and what factors affect a good design
Why is product design important and what factors affect a good design
Sameer Mathur
What are the characteristics of the product and how do marketers classify pro...
What are the characteristics of the product and how do marketers classify pro...
Sameer mathur
Why is product design important & what factors affect a good design ?
Why is product design important & what factors affect a good design ?
Manisha Shrivastava
Why is product design important and what factors affect good design?
Why is product design important and what factors affect good design?
Sameer mathur
11.3 why is product design important and what factors affect a good design by...
11.3 why is product design important and what factors affect a good design by...
Sameer Mathur
Viewers also liked
(10)
1.what are the characteristics of products and how do marketers classify product
1.what are the characteristics of products and how do marketers classify product
What are the characteristic of products and how do marketers classify products
What are the characteristic of products and how do marketers classify products
What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products
What are the characteristics of products and how do marketers classify products
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design
Why is product design important and what factors affect a good design
What are the characteristics of the product and how do marketers classify pro...
What are the characteristics of the product and how do marketers classify pro...
Why is product design important & what factors affect a good design ?
Why is product design important & what factors affect a good design ?
Why is product design important and what factors affect good design?
Why is product design important and what factors affect good design?
11.3 why is product design important and what factors affect a good design by...
11.3 why is product design important and what factors affect a good design by...
Similar to How can companies differentiate products
How can companies differentiate products
How can companies differentiate products
Sameer Mathur
Settling product strategy 2
Settling product strategy 2
Sameer Mathur
Product differentiation
Product differentiation
Ajilal
differentiation of products
differentiation of products
Home
Product differentiation in indian market
Product differentiation in indian market
Arbaaz khan
A_Brief_Insight_on_Independent_Testing
A_Brief_Insight_on_Independent_Testing
Aayush Gupta
Sensory based product optimisation
Sensory based product optimisation
Future Thinking
How can companies differentiate products
How can companies differentiate products
114iiminternship
Validating Feature Decisions in Mobile Apps with UXCam
Validating Feature Decisions in Mobile Apps with UXCam
Product School
LECTURE 1 SQA.ppt
LECTURE 1 SQA.ppt
MaryamMalik201378
How our Analytics helping companies to Measure Efficacies?
How our Analytics helping companies to Measure Efficacies?
Whee box
Lesson1
Lesson1
GeorgeLasluisa
Completely Customer-Driven Prioritization by Amazon Sr PM
Completely Customer-Driven Prioritization by Amazon Sr PM
Product School
Quality Improvement in Product design and Development with Kano Model
Quality Improvement in Product design and Development with Kano Model
SohailAkbar14
POVIGY - ONE_PAGER - JUL2016
POVIGY - ONE_PAGER - JUL2016
Enrique Villa
Brand.docx 1
Brand.docx 1
university of Gujrat
Case study of whirlpool quality management
Case study of whirlpool quality management
Tushar G
Newsletter
Newsletter
Nitin Sharma
Subject Module - Elective CIAKL II - Class 07
Subject Module - Elective CIAKL II - Class 07
CIAKL II - Cinema and industry alliance for knowledge and learning
Usability Testing Advantages, Process, and Best Practices.pptx
Usability Testing Advantages, Process, and Best Practices.pptx
Calidad Infotech
Similar to How can companies differentiate products
(20)
How can companies differentiate products
How can companies differentiate products
Settling product strategy 2
Settling product strategy 2
Product differentiation
Product differentiation
differentiation of products
differentiation of products
Product differentiation in indian market
Product differentiation in indian market
A_Brief_Insight_on_Independent_Testing
A_Brief_Insight_on_Independent_Testing
Sensory based product optimisation
Sensory based product optimisation
How can companies differentiate products
How can companies differentiate products
Validating Feature Decisions in Mobile Apps with UXCam
Validating Feature Decisions in Mobile Apps with UXCam
LECTURE 1 SQA.ppt
LECTURE 1 SQA.ppt
How our Analytics helping companies to Measure Efficacies?
How our Analytics helping companies to Measure Efficacies?
Lesson1
Lesson1
Completely Customer-Driven Prioritization by Amazon Sr PM
Completely Customer-Driven Prioritization by Amazon Sr PM
Quality Improvement in Product design and Development with Kano Model
Quality Improvement in Product design and Development with Kano Model
POVIGY - ONE_PAGER - JUL2016
POVIGY - ONE_PAGER - JUL2016
Brand.docx 1
Brand.docx 1
Case study of whirlpool quality management
Case study of whirlpool quality management
Newsletter
Newsletter
Subject Module - Elective CIAKL II - Class 07
Subject Module - Elective CIAKL II - Class 07
Usability Testing Advantages, Process, and Best Practices.pptx
Usability Testing Advantages, Process, and Best Practices.pptx
More from Sameer Mathur
Purple Cow - Book Summary
Purple Cow - Book Summary
Sameer Mathur
Buyology - Book Summary
Buyology - Book Summary
Sameer Mathur
Integrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand Equity
Sameer Mathur
Sales Promotion
Sales Promotion
Sameer Mathur
Integrated Marketing Communications
Integrated Marketing Communications
Sameer Mathur
Brand Positioning
Brand Positioning
Sameer Mathur
Brand Mantra
Brand Mantra
Sameer Mathur
The Consumer Purchase Decision Process
The Consumer Purchase Decision Process
Sameer Mathur
Definitions of Marketing
Definitions of Marketing
Sameer Mathur
What is marketing?
What is marketing?
Sameer Mathur
Final assignment
Final assignment
Sameer Mathur
Nancy duarte
Nancy duarte
Sameer Mathur
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goods
Sameer Mathur
How can we improve service quality
How can we improve service quality
Sameer Mathur
How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...
Sameer Mathur
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?
Sameer Mathur
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...
Sameer Mathur
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product lines
Sameer Mathur
Hbr article Ditch the discounts- By Mausumi
Hbr article Ditch the discounts- By Mausumi
Sameer Mathur
Advertising Analytics 2.0
Advertising Analytics 2.0
Sameer Mathur
More from Sameer Mathur
(20)
Purple Cow - Book Summary
Purple Cow - Book Summary
Buyology - Book Summary
Buyology - Book Summary
Integrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand Equity
Sales Promotion
Sales Promotion
Integrated Marketing Communications
Integrated Marketing Communications
Brand Positioning
Brand Positioning
Brand Mantra
Brand Mantra
The Consumer Purchase Decision Process
The Consumer Purchase Decision Process
Definitions of Marketing
Definitions of Marketing
What is marketing?
What is marketing?
Final assignment
Final assignment
Nancy duarte
Nancy duarte
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goods
How can we improve service quality
How can we improve service quality
How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product lines
Hbr article Ditch the discounts- By Mausumi
Hbr article Ditch the discounts- By Mausumi
Advertising Analytics 2.0
Advertising Analytics 2.0
Recently uploaded
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Richard Ingilby
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
kiva6
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
PushON Ltd
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Call girls in Ahmedabad High profile
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
soniya singh
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
Juan Pineda
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
William Barnes
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Search Engine Journal
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
Jomer Gregorio
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
asiyahanif9977
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdf
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdf
SOFTTECHHUB
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
Social Samosa
Forecast of Content Marketing through AI
Forecast of Content Marketing through AI
Rinky
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
anilsa9823
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
Sapana Sha
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
Toluwanimi Balogun
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptx
MasterPhil1
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
216310017
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
Searchable Design
Recently uploaded
(20)
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdf
How To Quickly Create Your Affiliate Site with Artificial Intelligence!.pdf
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
Forecast of Content Marketing through AI
Forecast of Content Marketing through AI
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptx
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
How can companies differentiate products
1.
2.
How can companies differentiate
products?By: Kartik Singla Indian Institute of Technology(BHU), Varanasi
3.
“Various criteria for product differentiation”
4.
Differentiating products on
the basis of size, shape, or physical structure.
5.
Differentiating products on
the basis of various features offered along with their basic function. Fully featured Range- rover
6.
Designing the products
or programs according to the requirement of each customer.
7.
Differentiating on the
basis of performance levels: low average high superior.
8.
Differentiating on whether all
the produced units are identical and meet promised specifications.
9.
Differentiating the products on the
basis of expected product life under natural and stressful conditions.
10.
Dividing the products on
the measure of probability that a product will not malfunction within a specified time limit.
11.
Classifying the products
on the basis of the ease of fixing when a product fails. Smart phones have high reparability scores.
12.
Differentiation of the
products on the basis of its looks or its aesthetic value. Stylish apparels help to present oneself better.
Download now