Usability testing is planned to ensure the logical arrangement of a solution's UI elements, content layout and the number of usage steps involved.

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Usability Testing: Advantages, Process, and Best
Practices
• For any product, software, mobile application, or website, assessing the finished product
from the end users’ viewpoint is critical to ensure it meets their different expectations, solving
various needs, and features are functioning smoothly.
• It is crucial to incorporate end users throughout the development stage to ensure the product
is being developed according to the end users’ feedback and suggestions.
• Usability Testing plays a pivotal role in any software or product development to determine its
success or failure by involving end-users and asking the necessary questions for software
enhancement. It entails asking end-users questions about their purpose for using the
product, whether it meets the desired end goal, and what features they want to add or
discard from the app.

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Usability Testing provides Unmatched User Insight for early mover advantage. There are
several advantages of Usability Testing. However, the following are the salient ones.
• We will walk you through the advantages, best practices, and processes for Usability Testing.
• Getting closer to the end-user experience for locating drawbacks and opportunities areas to
make the required amendments beforehand during the Development Stage.
• Gaining early mover advantages and competitive edge over competitors by eliminating risks
before final product deployment.
Advantages of Usability Testing

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• Helps to improve product quality & user experience for enhanced consumer loyalty and
retention and increased sales due to word-of-mouth.
• Get “real” and “authentic” feedback and suggestions from your target audience to foster the
product to meet various end users’ expectations and requirements.
• Helps to develop and design an intuitive user interface, which is easy to navigate and well-
constructed task (work) flows to deliver end users splendid performance and final product by
giving them an enthralling experience.

5. Step 1: Goals Identification
The first and foremost step in Usability Testing is defining clear goals for testing. It helps
formulate a well-defined objective, methodology, and procedure for the testing to ensure tests
are conducted as planned.
For goal identification, you must answer questions, such as the purpose of performing these
tests and the intended expectations from the tests. It helps to obtain planned results.
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6. Step 2: Choosing and Enrolling Users
After identifying and defining goals, the next step is choosing the target audience (real end
users) and enrolling them in Usability Testing. According to your Usability Testing plan, you must
hire a required number of testers (users).
We recommend choosing the appropriate target users matching your professional testing
profiles and demographics for accurate & authentic test results.
Selecting the right audience will help you derive precise & genuine feedback for product
enhancement. It is highly suggested to have qualified leads over quantity for specific and clear-
cut test outcomes.
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7. Step 3: Defining and Assigning Specific Tasks
After hiring qualified & potential leads (users) for testing, you must define and assign them
specific tasks they are required to do. It will help you accomplish your Usability Testing goals &
objectives. And You will be able to gather actual and propitious data.
The tasks and test questions must be related to users performing dedicated errands like
ordering from the app or using the product. And you must ask follow-up questions, such as
whether the product could fulfill your purpose, which features met your requirements and which
didn’t, and whether the navigation and interface were friendly or challenging.
The follow-up questions must be well-defined and definite to provide the answers you intended
to get with the Usability Testing goal and gain maximum advantage from the test.
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8. Step 4: Execution of Test, Analysis, and Reporting
After deriving intended responses and feedback from the potential leads, the next step is to
execute test cases and scenarios prepared in Step 1. Please ensure the recruited users for
testing use similar (identical) devices and operating systems they use in real life.
Also, if your application is exclusively made for iOS users, you must hire qualified users who
use Apple Smartphones or Tablets daily. You can perform Usability Testing in the following
ways:
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Remote Location Testing
If the users and testers are involved in testing from a remote location, you must perform the test
using survey forms or a screen-sharing app to collect & gather data for analysis and make a
final report.

9. Physical Location Testing
Suppose the testers and users are present at a physical location (testing environment). In that
case, you must perform the test by observing their real-time behavior and interaction with the
product to analyze the findings for report generation.
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In both methods, you must sort and manage the collected data in an organized manner after the
execution of test cases and scenarios.
The gathered structured data is meticulously scrutinized to acquire accurate findings and
precise conclusions to generate reports containing valuable recommendations and suggestions
for app enhancement. The information is shared with developers and designers to take
corrective action before final product deployment.

10. Best Practices for Usability Testing
To attain desired results and outcomes from Usability Testing, we recommend the following best
practices:
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• Please ensure to plan and execute Usability Testing (cases and scenarios) in the early
design and development stages of your software, application, or product.
• Establish criteria for selecting qualified and potential candidates (users) for the testing by
specifying target demographics & professional test profiles.
• Enumerating the questions for your target audience to derive accurate answers for analysis
and report preparation. Also, you must outline specific tasks to assign to target users for
performing Usability Testing.

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• You can conduct Usability Testing on your competitor’s product before doing it on yours to
ascertain the required criteria and standards for the qualified target audience.
• Please ensure to record the tester’s (target users) behavior precisely by assigning highly
skilled observers to acquire accurate data for analysis and report generation.
• Analyze the collected data rigorously for the meticulous development of the product and gain
a competitive edge over competitors. Share the report with the concerned people –
developers, designers, and shareholders
By following the practices mentioned above, you will attain outstanding results for your product
development.

12. Conclusion
After reading the blog, you will have a firm comprehension of Usability Testing Advantages, Processes, and
Best Practices. You will get the best outcomes by following the procedure and practices mentioned in the
blog. However, for any questions, feel free to contact us.
At Calidad Infotech, we provide premier quality Usability Testing Services, both manual and automated. We
serve all scales organizations, whether small, mid, or large. As a leading Usability Testing Service Provider in
India, we provide cost-effective Usability Testing Solutions for websites and apps.
For a Consultation and a Quotation, contact us at +91-9909922871 or email at hello@calidadinfotech.com.
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hello@calidadinfotech.com
09818807742
1001-1002, Signature 1 Tower,
Besides Concept Jeep showroom,
Makarba, Ahmedabad, Gujarat - 380051