1. Settling Product strategy
How can companies
differentiate products
BY
RAGHAV KUMAR
NETAJI SUBHAS INSTITUTE OF TECHNOLOGY, DELHI

2. 1)FORM
Differentiating products on the
basis of Size, Shape or Physical
Structure.

3. 2)Feature
Differentiating
Products on the basis
of various features
offered along with
their basic function.

4. 3)Customization
Designing the products
according to the
requirement of each
customer

5. 4)PERFORMANCE QUALITY
 Differentiation on the basis of Performance levels:
Low
Average
High
Superior

6. 5)Conformance
Quality
Differentiating on whether
all the produced units are
identical and meet
promised specifications.

7. 6)Durability
Differentiating the
product on the basis
of expected product
life under natural and
stressful conditions.

8. 7)Reliability
Dividing the products
on the measure of
probabilities that a
product will not
malfunction within a
specified time limit.

9. 8)Repairability
Classifying the
products on the basis
of ease of fixing
when a product fails.

10. 9) STYLE
Differentiation of
products on the basis
of its look or aesthetic
values.

11. Thank You !
BY
RAGHAV KUMAR
NSIT, DELHI