PPC has been treated like a technical process and most of the professionals have made it seem like a mechanical process. How to remove the blinders and get a bird's eye view of the business goals is the topic.

1. How not to be blinded
- PPC Lead Gen
K Krishna Chaitanya (KC)

3. PPC is
profitable
At least supposed to be….

4. What can go
wrong?

5. No Eye for detail.
Ad position & Quality Score drop

6. No Analysis.
Measure more and invest not so much.

7. Imitating Competition
What suits THEM may not suit YOU!

8. Blindedness!
Suggestions are just suggestions, not rules.
Don’t follow, Lead at times

9. Wrong Choice of
Network!
Look before you Leap!

10. Increased costs
Cost increases while revenue doesn’t.

11. And What not?

12. One Size doesn’t fit
all
It Doesn’t!!

13. PPC may be
technical,
not the users

14. Does it mean…?

15. Absolutely
NOT!!!
Keep the analysis technical and campaigns logical

16. HOW?
Check out the examples

17. Aristocrat Cabs
Adathon
Training

18. It’s just
LOGIC!

19. Remove the
blinds
Get Logical!!!

20. Questions?
Bring ‘em ON!