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Competitor analysis in social media

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Defining the SWOT process before implementing the social media strategies.Determining who's who and what's what on competition platform.

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Competitor analysis in social media

  1. 1. David Neil Compet itor Analysi s in Social Media
  2. 2. What is competitor analysis Strategic technique used to evaluate outside competitors . The analysis seeks to identify weaknesses and a strength's that a company ‘s competitors may have and then use that information to improve efforts within the company David Neil
  3. 3. It’s like looking at the mirror and you find someone else being better than you Trying to adjust the looks David Neil
  4. 4. In Reality , god knows !! In Business , Hell ya! David Neil
  5. 5. GOA L! Compete with whom? What planned actions/Strategies used by them? How do they react with firms actions? How can we influence David Neil
  6. 6. David Neil If id only know how my competitor operates, I am more than sufficient - Stupid consultant
  7. 7. I NEED MORE DATA , TO FULLY ANALYSE MY COMPETITOR SYSTEMATCIALLY USING ORGANIZED INTELLIGENCE REPORT BUT HOW CAN I GET THAT ?
  8. 8. David Neil You NEED framework COMPETITORS OBJECTIVE THEIR ASSUMPTIONS THEIR STRTAHTEEIGR IES CAPABILITIES
  9. 9. Why is competitor analysis important in business? David Neil
  10. 10. QUICK QUEWShoT aIOre Nyour main competitors ? David Neil
  11. 11. I DON’T HAVE ANY COMPITITORS BECAUSE OUR PRODUCTS/SERVICES ARE UNIQUE Wrong Answer
  12. 12. SWOT ANALYSIS David Neil
  13. 13. DIFFERENTIATION STRATEGY David Neil BE UNIQUE IF NOT BE BETTER FRAME A USP – THAT’S WHERE THE BUSINESS BIGGEST PROBLEM LIES IN
  14. 14. David Neil UNIQUE SELLING PRROPOSITION Product /Service Uniqueness Minimize expenditure to improve margins Leverage your employee strenths and skills Price How you promote your company – focus on benefits rather than features
  15. 15. STEAL David Neil Yes STEAL
  16. 16. SOCIAL MEDIA David Neil GUESS THAT’S WHAT WE ARE HERE
  17. 17. David Neil HOW TO ANALYSE YOUR COMPETITOR USING SOCIAL MEDIA Analyzing your competitors’ efforts and comparing key performance metrics to your own.
  18. 18. PULLING DATA FACEBOOK LINKEDIN TWITTER G+ David Neil
  19. 19. USE SOCIAL BAKERS , OPTIMAL to download insights FACEBOOK David Neil
  20. 20. USE Topsy,Twitonomy and twitalyzer to download insights David Neil TWITTER
  21. 21. QUICK QUESTIONS *Should Your business be on social media? *What networks should you choose? *How do you create a great profile? David Neil *What type of content you should post and when should you post
  22. 22. Do a Google search for your competitors business name 1st three page results David Neil
  23. 23. OTHER ALTERNATIVES David Neil RIVAL IQ Twitter Counter Wild Fire Wild Fire Simply measured
  24. 24. Twitter counter Wild fire Rival IQ Simply measured David Neil
  25. 25. PROFILE SETUP David Neil
  26. 26. David Neil
  27. 27. How to Make a Competitor Analysis David Neil • Stage 1: Know your rivals ( make a list) • Stage 2: Know their channels • Stage 3: Check your website , your content , your trends , your Social Media channels • Stage 4:Prepare content while look up • Stage 5:Optimize your sites ( all channels) • Stage 6: Start setup the profile • Stage 7: implement and iterate • Stage 8 : monitor and remodel as per requirements
  28. 28. That’s me David Neil

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