The document outlines a pitch structure for presenting a business idea, emphasizing the importance of a strong opening statement that highlights unique value for a specific audience. It details essential components such as team qualifications, target market analysis, problem identification, solution differentiation, business model, competition acknowledgment, progress tracking, financial metrics, funding requests, and a closing statement. This framework aims to effectively communicate a compelling business opportunity to potential investors.

1. The Logo
...and the tagline

2. The Opening Statement
The statement should be very direct by summarizing,
“This is what we do better, for a particular audience(s), than anyone else
can do.”

3. The Team
Who’s going to make the magic happen?
This slide is all about people as individuals with experience.
List managers as well as advisors and/or strategic partners.

4. The Target Market
Specific numbers that elaborate on the audience(s)
stated in the opening statement

5. The Pain
State the problem, this company is going to help solve.
Very important: If there's no pain to relieve,
or meaty problem to solve... why do it?

6. The Solution
More specifically, YOUR solution. Show the secret sauce of why
yours is different, or how you’ll be better at solving the big problem.

7. The Model
How do you plan to sell this awesome thing you’ve dreamed up?
Is it subscription based? Is there a price per unit?
Show your methodology / funnel for customer acquisition.

8. The Competition
Of course there's competition. If you don't acknowledge it,
they will discount you as not having done enough research.
Besides, competition means market/model validation.

9. Progress
Show the progress you’ve made so far. What’s already been done
to advance this plan? VCs want to see traction / momentum.
Show what’s coming next.

10. The Numbers
Show high level Revenue, Expenses, and
EBITDA
that gets you to break even.

11. The Ask
Tell them how much funding you need and
how you plan to use it.
Keep it very simple.

12. The Close
Restate the opening statement.

13. hello@mobls.com