SlideShare a Scribd company logo
Hello.
Tom Cramer
Mobile Practice Lead, Razorfish
@tecramer
2
Why we exist
Here for tomorrow
How we do what we do
Brand New Thinking
What we create
Transformational work
3
7 3000
Major hubs
USA
England
Germany
India
China
Australia
South America
Offshoring
Costa Rica
Columbia
China
Mauritius
India
Partners
Argentina
Ukraine
Belarus
Bulgaria
Guatemala
Vietnam
Employees
Brand Building
Data Services
Experience Design
Media
Retail & Commerce
Strategic Consulting
Technology Platforms
4 Mobile mobile mobile…
How do you pitch
mobile technologies
to an agency/client?
5
Help us help you.
6
Things to consider when pitching your product
1
Be honest and
straight-forward
2
Solve a real
problem
3
Tell your
story
4
Be a patient
partner
7
Be honest and straight-forward1.
§  No buzzwords
§  Use plenty of examples and metaphors
§  No B.S.
8
Solve a real problem2.
§  Explain why our clients should invest
§  Why will they be better off
§  What will they only learn or achieve through you
9
Tell your story3.
§  Position your company and your offering
§  Know your competition
§  Show focus (you can’t be all things)
10
Be a patient partner4.
§  Our sell-in cycle can be long
§  Show diligence with follow-up
§  Make it easy to put you forward
11
One more thing
12
Show your
enthusiasm!
13 Tom.Cramer@razorfish.com
Thank you.

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