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Wittmayer. from idea to product pcmn (1)

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Jon Wittmayer
Product Camp Minnesota 2013

Published in: Business, Education
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Wittmayer. from idea to product pcmn (1)

  1. 1. Moving Past an Idea Examining some of the factors that help a Product Manager take an idea to product
  2. 2. So you have an idea… Now what?
  3. 3. How do you move from Idea Product
  4. 4. PreDevelopment Development
  5. 5. Passion  How strong is your passion  The journey is lengthy and not easy
  6. 6. What are your strengths/Weaknesses?  Are you Business or Technology?  Need a team or work as an individual?  Do you know what drives you?
  7. 7. How do you validate your idea?  Talk to anyone you can  This will help you coalesce you idea  Test your assumptions
  8. 8. Is there a market need?  Who will use this?  Will they use this?
  9. 9. What is the market opportunity?  Do you expect to Commercialize?  Can you size the market?  Will the market pay for it?
  10. 10. Are there competitors?  Can you differentiate?  Unique Value Proposition?  What is their market share?
  11. 11. How will you fund this?  Self funded vs. Debt/Equity  How far will the funding get you?  Cost more than you expect
  12. 12. Prototype  Wireframe  Low Cost  Helps you come up with your MVP (Minimum Viable Product)
  13. 13. Decision Time Go No Go
  14. 14. PreDevelopment Development
  15. 15. Business Tech/Dev Business Plan Requirements Communication Build Commercialize Test Support Deliver Launch
  16. 16. Tech/Dev What Technology should we use?  Does the technology exist?  Do we understand it?  What do we need to make a decision?
  17. 17. Tech/Dev Who should build it?  Can you do it yourself or outsource?  Money and Skill to outsource?
  18. 18. Tech/Dev Defining requirements  Clear understanding of use cases  Can the builder understand what you want  Interactive process with builder
  19. 19. Tech/Dev Managing the Build  Are milestones being meet?  Are you on budget?  Scope?
  20. 20. Tech/Dev Feedback Loop  Release early and often  Test Test Test (Beta users)  Make changes where necessary
  21. 21. Business How do you commercialize it?  Determining the business model?  Pricing?  Through what channels will you sell it?
  22. 22. Business Spreading the word  What to say and when to say it  Effectively use inbound marketing
  23. 23. Business Branding  Naming your product  Using Keyword can be very helpful  Catch phrase or slogans
  24. 24. Business Intellectual Property  Protect your investment  Technology and Branding
  25. 25. Business Support  How do you help your customers
  26. 26. Business Backoffice  How will you process orders etc.?  How will you process payments?  Tracking sales
  27. 27. Business Training  Will you customers know how to use your product?  Do you need to create training material or programs?
  28. 28. Business Other  Professional resources  Advisors, peers, others
  29. 29. Thinking ahead to the future  Next evolution  Continue sales marketing  Scale  Staying one step ahead
  30. 30. Questions?
  31. 31. Thank You

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